Fabulo Fizz: D2C Hard Seltzer Brand Gay Water Com Out - 07/21/2023
Contents:
- IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY
- GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT
- WILL YOU BUY GAY WATER?
- CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
- FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT
- ‘GAY WATER’ IS A NEW VODKA SODA STARTUP WH A MISSN TO CELEBRATE LGBTQ+ INTY
- A DRK FOR THE COMMUNY - GAY WATER
- GAY WATER
- DESANTIS APPOTEE TO DISNEY OVERSIGHT BOARD SUGGTED TAP WATER TURNS PEOPLE GAY
IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY
Today marks the release of a new ready-to-drk (RTD) brand, Gay Water, has arrived and ’s found and ground the LGBTQ+ muny. * water gay *
In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?
Urban Dictnary, "Gay Water" is "A vodka soda water wh lemon or lime. A gay man's perfect gateway to a good buzz and a small waistle." In a sentence: * water gay *
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * water gay *
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.
Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. (Photo: Gay Water).
GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT
In a sea of nned cktails, Gay Water wants to stand out.Lnchg Thursday is a brightly lored nned vodka and soda beverage that proudly displays who ’s for, stead of backg off om ... * water gay *
Gay Water is a new vodka soda pany lookg to shake thgs up and reprent the queer muny by stigmatizg the word gay wh s boozy nned beverag.
WILL YOU BUY GAY WATER?
* water gay *
The fn of “gay” means “happy, ” yet over the years perceptn of the word shifted to negative as people began g as a disparagg term for people and thgs.
“There has been a distct lack of LGBTQ+ reprentatn the alhol dtry, but Gay Water aims to change this, ” says Spencer Hodson, Founr and CEO of Gay Water. First wh Mom Water then Dad Water and now Gay Water. The name of the brand fs the product sce the term ‘gay water’ has been known wh the queer muny for some time now as a lloquialism for a vodka soda.
There are several brands jog on the love cludg Gay Beer, Supergay Vodka and Drag Superstar RuPl’s le of nned cktails and mocktails, Hoe of Love. Gay Water Gay Water sgle flavor packs will nta six 12oz ns for $18.
CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
Gay Water is a nned vodka soda and liftyle brand curated by and for the queer muny. We speak to founr Spencer Hodson about the makg of the brand, the challeng he's faced along the way, and the greater gay good. * water gay *
Gay Water is shippg to 35 stat and is available onle at the brand’s webse or at retailers across the US.
Urban Dictnary, “Gay Water” is “A vodka soda water wh lemon or lime.
A gay man's perfect gateway to a good buzz and a small waistle.
FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT
” In a sentence: “Bar goer: “Can I get two gay waters please? Splash wh Gay Water.
“Gay Water”, a nned vodka soda brand lnch today.
‘GAY WATER’ IS A NEW VODKA SODA STARTUP WH A MISSN TO CELEBRATE LGBTQ+ INTY
“For many years, the term ‘gay water' has been known wh the queer muny as a lloquialism for a vodka soda. As of today, the brand Gay Water officially lnch to brg that phrase to the mastream as one of the first alholic beverag found and ground the LGBTQ+ muny. Gay Water prs release.
The pch is cute, makg the se for the brand as an already tablished generic term for vodka sodas the gay market seeks to fd adoptn.
A DRK FOR THE COMMUNY - GAY WATER
@hoddspenrs I love drkg so I started @gay water | g july 14! #gay #smallbs ♬ Makeba – Ja.
Gay Water: A Lighter Choice. Pched first as a brandg missn that “creat posive change the dtry” and “sparks joy every time you see and taste , ” Gay Water “also aims to appeal to folks tryg to make healthier liftyle choic, but still want to enjoy alhol. Gay Water is not the first attempted lnch of a gay beverage.
The rise queer-owned pani, among them Republic Rtorative, Mother Road Brewg Company, Gay Beer, Supergay, Tribi, Kgs County Distillery, Dom Punctum, Tolago Hard Seltzer, and Flyg Panda Specialty Beverage Co are all LGBTQ+ owned beverage pani that have ma their mark.
GAY WATER
The founr says Gay Water will fill the “distct lack of LGBTQ+ reprentatn the alhol dtry”.
“Head Gay In Charge” and How Did This Happen? Lnched by a gay fluencer @hoddspenrs, lls himself “Head Gay Charge” wh 120K followers on TikTok, work experience postg socials for Yahoo rporate and a long list of imprsive marketg posns. @hoddspenrs silly ppl dog silly thgs for @gay water | g july 20!
DESANTIS APPOTEE TO DISNEY OVERSIGHT BOARD SUGGTED TAP WATER TURNS PEOPLE GAY
#gay #smallbs #gaywater ♬ Rh – Troye Sivan. More om the prs release: Gay Water is not jt a beverage pany; 's a brand that “reprents the LGBTQ+ muny all year round”. Claims that the mere existence of your product–assumg you get past the petn for shelf and idge space and the juggernt out to scuttle Bud Light ignor you–will somehow stigmatize the word ‘gay' might have been te s ago.
Gay Water is diverse.
I was fortunate enough to build an amazg muny onle and that is the only reason gay water uld exist today. Check out @gay water | now available!!! Gay Water sgle flavor packs will nta six 12oz ns for $18.