Alison Esposo on beg NY's openly gay litenant ndidate

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Attorney General Josh Shapiro (D. PA) has long been a great ally for the LGBTQ muny Pennsylvania. Now that he’s nng for Governor, Shapiro sat down wh The Philalphia Gay News last week and laid out both his rerd and his agenda to...

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In a sea of nned cktails, Gay Water wants to stand out.

ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Pri, formerly known as Gay Pri, is a regnn of LGBTQ inty, affirmatn of equal rights, and celebratn of visibily, digny, and diversy the LGBTQ muny. G: Gay.

CALIFORNIA STILL HAS AN ANTI-GAY MARRIAGE LAW ON THE BOOKS. VOTERS ULD REMOVE NEXT YEAR

Why gay or lbian and not “homosexual”? While the word homosexual is still ocsnally ed some ntexts, you might have noticed that don’t make an appearance any versn of the LGBTQ acronym.

ALISON ESPOSO OPENS UP ON BEG NY’S FIRST OPENLY GAY LITENANT NDIDATE

As our age note on the term stat, “up until 1973, homosexualy was listed The Diagnostic and Statistil Manual of Mental Disorrs (DSM), psychiatry’s standard reference on the classifitn of mental illns. People aware of this former tegorizatn feel that the term homosexual still rri a negative nnotatn.

*BEAR-MAGAZINE.COM* GAY LT

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