How to Pick Up Gay Men: Buildg Confince & Makg a Move

Contents:

• NEW GAY CAMPGROUND OPENS OREGON — BAMBOO ACR BRGS WT COAST EXCEMENT
• LOVE OF THE OUTDOORS AND SUPPORT OM IENDS, LLEAGU SPIRE GAY DEC FORTER
• A NEW NOVEL REVENTS E.M. FORSTER’S CLASSIC GAY LOVE STORY ‘MRICE’
• GAY SEX HALTED E.M. FORSTER'S CAREER
• FORD ACTUALLY BUILT A 'VERY GAY RAPTOR' RPONSE TO AN TER TROLL
• GAY FORTER (AUTGA COUNTY, ALABAMA)
• WRER AND PHILANTHROPIST CHUCK FORTER ON GAY SEX THE 1970S
• STEP-BY-STEP INSTCTNS FOR SHOOTG YOUR SHOT WH GAY GUYS
• GAY FORTER (DORSET, TASMANIA)

NEW GAY CAMPGROUND OPENS OREGON — BAMBOO ACR BRGS WT COAST EXCEMENT

Asi om TRC Washgton and Copper Cact near Phoenix, there are no gay mpgrounds that we know of Wt of the Rocki.

While there are some LGBT-welg mpgrounds the area, this is the first new gay-specific spot the area.

It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream. Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay. When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads.

LOVE OF THE OUTDOORS AND SUPPORT OM IENDS, LLEAGU SPIRE GAY DEC FORTER

When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that?

A NEW NOVEL REVENTS E.M. FORSTER’S CLASSIC GAY LOVE STORY ‘MRICE’

“All the l of marketg went out the wdow at this fear” of marketg to gays and lbians, he says. Wrg The Huffgton Post, the reporter Ron Dicker ptured some of the cultural nfn that followed:When one Suba ad man … proposed the gay-targetg ads talks wh Japane executiv, the executiv hurriedly looked up “gay” their dictnari. While Bent, who is gay, didn’t reveal his sexual orientatn for fear of overshadowg the effort, he nohels rells holdg pany meetgs wh nam along the l of “Who Are Gays and Lbians?

Suba of Ameri knew had to support s gay and lbian employe if wanted to appeal to lbian ctomers, so they schled a meetg wh a senr Japane executive to make the se for domtic-partnership benefs. ”By 1996, Suba ads created by Mulryan/Nash were appearg both gay publitns and mastream media.

GAY SEX HALTED E.M. FORSTER'S CAREER

In rponse to the ads, Suba received letters om a grassroots group that acced the rmaker of promotg homosexualy. Like nerds who grow up to nont their bulli, Suba executiv me to realize that the people opposg the acknowledgment of gays and lbians were not as imposg as they of the reasons that, the days, the rmaker’s role cultivatg s lbian-iendly image is ls well known is that so many straight people were bld to the subtext of the s first Suba ads, Mulryan/Nash hired women to portray lbian upl.

”The light among niche dience groups “dg” the hts Suba ads surprised the marketg team—and the se of s gay-iendly ads, so did straight dienc’ ignorance. While many gay and lbian nsumers loved the shout-outs the license plat, straight people would only notice featur like a bike rack.

FORD ACTUALLY BUILT A 'VERY GAY RAPTOR' RPONSE TO AN TER TROLL

Poux, who helped e up wh the license-plate ia, says he held foc groups wh straight dienc where he’d show ads featurg gay upl. Even after an hour of talkg about gay issu, they’d thk a man was shoppg wh his articl at the time, Suba executiv said they felt uncerta about the “trigue” created by the perceptn of “secret dg. As more pani began marketg to LGBTQ dienc, such dg—which fell unr the tegory of the new marketg term “gay vague”—beme a way for pani to reach queer dienc wh mimal risk of a nservative said, Suba did not hi s support of gay and lbian ctomers.

GAY FORTER (AUTGA COUNTY, ALABAMA)

While Volkswagen played y about whether an ad perceived as gay-iendly really portrayed a gay uple, Suba sponsored events like gay-pri paras, partnered wh the Rabow Card, a cred rd that stead of sh back offered donatns to gay and lbian , and hired Marta Navratilova, a former tennis pro and a lbian, to appear Suba ads. She had been outed agast her will, and while she spoke hontly about her sexual orientatn, she had lamented that gay athlet had “to hi the closet to sell [themselv] to Madison Avenue. ” For her to bee the face of a r pany durg her retirement, says the Rabow Card -creator Pam Derrian, was a betiful, full-circle ’s gay-and-lbian–foced marketg mpaign was a h, and the pany’s efforts ntue today.

WRER AND PHILANTHROPIST CHUCK FORTER ON GAY SEX THE 1970S

In foc groups and onle polls, gay and lbian nsumers nsistently choose Suba vehicl as their favore rs or Suba as the most gay-iendly brand. ”Lbians buyg Suba rs did not sgle-handly rurrect the rmaker, but the gay market was one of the bt for Suba.

STEP-BY-STEP INSTCTNS FOR SHOOTG YOUR SHOT WH GAY GUYS

Every year, Tim Bent says, the LGBTQ anizatns were the top five terms of rs was not the first pany to create advertisements for gay and lbian nsumers, but was the first major pany the Uned Stat to do so transparently and nsistently. Suba’s lbian-foced ad mpaign was wily discsed, and s succs helped spur growth gay and lbian marketg.

GAY FORTER (DORSET, TASMANIA)

By the early 2000s, marketers were wrg articl that lled gays and lbians an “unrserved market” and “perfect nsumers. The perceptn of the gay market as a gold me relied on the misperceptn that all gay people were well-off and part of dual-earner hoeholds whout children.

A number of amics cricized rporate Ameri’s embrace of the LGBTQ muny: While pani wanted the profs that me om marketg a gay sense of style, they foced on upper-class and whe gay inti—rarely gay people of lor or those unable to afford medil treatment for HIV/ acrdg to Derrian, that perspective unrtimat the telligence of LGBTQ nsumers. To show that Suba red about s gay and lbian ctomers, she says, the rmaker supported that they red about.