An "Even Gayer" light beer buts what appears to be a clever rponse to the recent backlash Bud Light faced over a sponsorship wh a transgenr activist.
Contents:
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- DID BUD LIGHT BEER ACUNT TWEET THAT IT HAT GAYS, TRANS PEOPLE?
- ‘BEER IS FOR EVERYBODY. NO EXCEPTNS’: BREWERY INTRODUC ‘EVEN GAYER’ LIGHT BEER, PROCEEDS GOG TO LGBTQ+ CHARY
- BEER IS SO GAY
- GAY BEER
- HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY
- WHAT MAK THIS BEER GAY?
- GAY BEER
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * gay beer *
GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays.
New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
DID BUD LIGHT BEER ACUNT TWEET THAT IT HAT GAYS, TRANS PEOPLE?
* gay beer *
Gay Water, however, is out and proud.
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
‘BEER IS FOR EVERYBODY. NO EXCEPTNS’: BREWERY INTRODUC ‘EVEN GAYER’ LIGHT BEER, PROCEEDS GOG TO LGBTQ+ CHARY
A new group of beer pani and breweri like Gay Beer and Queer Brewg are supportg LGBTQ+ muni while rvg out space the beer world for queerns * gay beer *
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.
BEER IS SO GAY
Gay Beer partners wh Craft Beer Distributor Craft Collective to distribute Gay Beer. * gay beer *
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
GAY BEER
It’s a simple proposn: A craft beer, owned by a gay uple and marketed to the LGBT muny. * gay beer *
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
Courty of HeekenIn 2014 Heeken lnched a mpaign featurg Neil Patrick Harris, the brand’s first openly gay ambassador.
HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY
Gay Beer by Gay Beer is a Lager - Amerin which has a ratg of 3.3 out of 5, wh 1,852 ratgs and reviews on Untappd. * gay beer *
Not only that, but the beer was even brewed wh water om the Stonewall Inn, which birthed the gay rights movement.
Gay Beer. Courty of Gay BeerGay Beer was found by Jason Pazmo and Jon Moore, two members of the queer muny wh a passn for beer.
WHAT MAK THIS BEER GAY?
Baird, notably, reached out to his gay neighbors on Castro Street, key among them a radil labor activist named Howard Wallace and a lol mera-shop owner and aspirg polician, Harvey Milk. Milk told Baird that he had to get unn jobs for openly gay men and women.
Baird agreed to both, and a historic gay–labor aln was born.
’ ” Owners and patrons plied, and Coors beme a rare sight at gay bars and clubs. By the 1990s, Joe and other fay members were also lked to Moral Majory and anti-gay, fay-valu ndidat and .
GAY BEER
” It was, the leaflet said, “Trickle Down Homophobia. As Joe’s brother Bill put a 1977 meetg wh gay activists Los Angel, “We found out that the gay muny was havg a boytt of our product, and this was the first time that we knew there was a very well-fed gay muny. In 1979 Coors add sexual orientatn to s nondiscrimatn clse and began payg for ads gay publitns.