An "Even Gayer" light beer buts what appears to be a clever rponse to the recent backlash Bud Light faced over a sponsorship wh a transgenr activist.
Contents:
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- DID BUD LIGHT BEER ACUNT TWEET THAT IT HAT GAYS, TRANS PEOPLE?
- ‘BEER IS FOR EVERYBODY. NO EXCEPTNS’: BREWERY INTRODUC ‘EVEN GAYER’ LIGHT BEER, PROCEEDS GOG TO LGBTQ+ CHARY
- BEER IS SO GAY
- GAY BEER
- HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY
- WHAT MAK THIS BEER GAY?
- GAY BEER
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * gay beer *
GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays. New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
DID BUD LIGHT BEER ACUNT TWEET THAT IT HAT GAYS, TRANS PEOPLE?
* gay beer *
“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
‘BEER IS FOR EVERYBODY. NO EXCEPTNS’: BREWERY INTRODUC ‘EVEN GAYER’ LIGHT BEER, PROCEEDS GOG TO LGBTQ+ CHARY
A new group of beer pani and breweri like Gay Beer and Queer Brewg are supportg LGBTQ+ muni while rvg out space the beer world for queerns * gay beer *
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
BEER IS SO GAY
Gay Beer partners wh Craft Beer Distributor Craft Collective to distribute Gay Beer. * gay beer *
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said.
GAY BEER
It’s a simple proposn: A craft beer, owned by a gay uple and marketed to the LGBT muny. * gay beer *
Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Courty of HeekenIn 2014 Heeken lnched a mpaign featurg Neil Patrick Harris, the brand’s first openly gay ambassador. Not only that, but the beer was even brewed wh water om the Stonewall Inn, which birthed the gay rights movement.
Gay Beer. Courty of Gay BeerGay Beer was found by Jason Pazmo and Jon Moore, two members of the queer muny wh a passn for beer.
HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY
Gay Beer by Gay Beer is a Lager - Amerin which has a ratg of 3.3 out of 5, wh 1,852 ratgs and reviews on Untappd. * gay beer *
Baird, notably, reached out to his gay neighbors on Castro Street, key among them a radil labor activist named Howard Wallace and a lol mera-shop owner and aspirg polician, Harvey Milk. Milk told Baird that he had to get unn jobs for openly gay men and women. Baird agreed to both, and a historic gay–labor aln was born.
’ ” Owners and patrons plied, and Coors beme a rare sight at gay bars and clubs. By the 1990s, Joe and other fay members were also lked to Moral Majory and anti-gay, fay-valu ndidat and .
WHAT MAK THIS BEER GAY?
” It was, the leaflet said, “Trickle Down Homophobia. As Joe’s brother Bill put a 1977 meetg wh gay activists Los Angel, “We found out that the gay muny was havg a boytt of our product, and this was the first time that we knew there was a very well-fed gay muny.
In 1979 Coors add sexual orientatn to s nondiscrimatn clse and began payg for ads gay publitns. Many gay activists refed to see the efforts as anythg more than disgenuo payoffs and have vigoroly protted Coors’ sponsorships over the years. In 1979, when the pany sought to open a send brewery on the East Coast, Virgia’s Shenandoah Valley, lols worried that their home would bee “a haven for homosexuals” bee of Coors’ advertisg mpaigns.
GAY BEER
It ultimately took the pany two years to secure the land for s new brewery, all while litely balancg overtur to both nservativ and gay nsumers. ” It simply wasn’t worth to try to w them over, suggted the firm: “The gay muny’s negative feelgs n ep.
Harvey Milk, the first openly gay man to be elected to public office California, brokered a al wh owners of gay bars San Francis to not stock Coors, and soon, Bud Light beme the choice queer beer.
In 2014, Heeken lnched a mpaign featurg Neil Patrick Harris, the brand’s first openly gay ambassador. Drkg Bud Light is gay.