What Mak This Beer Gay?

Contents:

• BEER IS SO GAY
• MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
• IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY
• GAY MEN AND ALHOL: THE RELATNSHIP WH THE BOTTLE
• GAY BOY DRINKS
• WHAT IS THE GAYT DRK
• GAY MEN, WE HAVE A DRKG PROBLEM
• WHAT MAK THIS BEER GAY?
• GAY, FABULO, AND DRKG MYSELF TO DEATH
• WHY IS ICED COFFEE SO GAY?

BEER IS SO GAY

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

Gay Beer, Dyke Beer, and Queer Brewg are among the emergg group of beer producers that are centerg queer inty and queer muny, whether by highlightg queer brewers, donatg some profs to queer chari, or creatg queer third spac — munal spac distct om home and work — at a time when they’re disappearg. The pair were spired while drkg at Juli’, a historic gay bar New York Cy that was the se of early “sip-” protts, where gay men would drk at bars that refed to serve homosexuals.

GAY MEN AND ALHOL: THE RELATNSHIP WH THE BOTTLE

Together, they were tryg to figure out why there wasn’t already a beer posned more for queer people, which led Moore and Pazmo to realize that gay beer was a project they uld take on themselv themselv.

Moore and Pazmo note that “gay” also means “happy, ” a nnotatn hasn’t really held s, but still gets ed as a cheeky way to eli the haters. “A lot of bars are not wantg to say they’re lbian bars, they’re wantg to say they’re queer bars — but a lot of gay male bars keep sayg they’re gay male bars, ” she says.

GAY BOY DRINKS

For Moore and Pazmo, that meant an “Amerina whout the Amerin flag” sign, somethg that reflected the athetics of Juli’ Bar, and the gay men of the ’60s who participated the “sip ” protts. Wae says, “Many were pleased to see the lnch of somethg actively tryg to make change wh a stagnant and homogeno dtry, and queer and trans folk were pleased to see somethg that reprented them a way that hadn’t been done before.

1 In fact, studi show that people who self-intify as lbian, gay, or bisexual are approximately 2 tim as likely to have an addictn than straight peers and transgenr dividuals are close to 4 tim as likely. Rearch suggts that gay alhol treatment programs mt nsir important factors such as sexual objectifitn, the tersectnaly of multiple margalized inti—pecially the impacts of racism—and high occurrenc of mental health ndns.

WHAT IS THE GAYT DRK

While rearch has not drawn specific nclns about why gay women are so much more likely to mise or bee addicted to alhol than straight women, studi do show certa risk factors for alhol abe the muny.

Studi dite that gay women experience certa mental health ncerns—many of which are associated wh a higher rate of substance mise—more often than straight women.

GAY MEN, WE HAVE A DRKG PROBLEM

Gay men have been observed to mise alhol as a pg mechanism, as well as part of a pattern of risk-takg behavrs that may be related to addictn, trma, peer fluence, or mental health ndns.

Dpe advancements both the unrstandg and treatment of HIV and other sexually transmted fectns, some people still stigmatize gay men based on the AIDS crisis of the 1980s. Gay men of lor are vulnerable to addnal systemic opprsn, which n be related to the homophobic beliefs about specific margalized muni or the crimalizatn of homosexualy.

WHAT MAK THIS BEER GAY?

This is particularly ncerng when nsirg that a 2007-2017 Centers for Disease Control and Preventn (CDC) report showed that over 23% of lbian, gay, or bisexual high school stunts and almost 27% of stunts who were unsure of their sexualy had ed illic dgs, pared to jt over 12% of straight stunts. Named after the nickname given to the vodka and soda bo that’s equently orred gay bars, Gay Water wants to be the drk of choice for the queer muny. And while Gay Water’s four sugar-ee flavors, watermelon, lime, peach and grapeu, n be purchased select retailers, Gay Water’s reach is expand through onle sal.

Between the John Waters film, Denver Zoo’s gay celebry uple, and the blow-up Pri party favors, ’s safe to say that the flamgo is a gay in. This cholate vanilla vodka marti is a ky homage to California’s first openly gay elected official and arguably the most famo Amerin LGBT polician: Harvey Milk.

GAY, FABULO, AND DRKG MYSELF TO DEATH

This turn has led to a rponse of an altogether more lic variety: Gay Water, a new premium nned cktail brand packaged lorful ntaers and named after the slang term ed for vodka and soda water wh lemon or lime, a popular drk served gay bars. Gay Water offers four different varieti of sugar-ee, gluten-ee vodka and soda cktails bed wh var, well, uy flavorg agents: watermelon, peach, lime, and grapeu.

Gay Water is a new vodka soda pany lookg to shake thgs up and reprent the queer muny by stigmatizg the word gay wh s boozy nned beverag.

The fn of “gay” means “happy, ” yet over the years perceptn of the word shifted to negative as people began g as a disparagg term for people and thgs.

WHY IS ICED COFFEE SO GAY?

“There has been a distct lack of LGBTQ+ reprentatn the alhol dtry, but Gay Water aims to change this, ” says Spencer Hodson, Founr and CEO of Gay Water. The name of the brand fs the product sce the term ‘gay water’ has been known wh the queer muny for some time now as a lloquialism for a vodka soda.