Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did.
Contents:
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- OH VALLEY BEER PANY CREAT “EVEN GAYER” LIGHT BEER; SAYS BEER IS FOR EVERYBODY
- KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
- ‘BEER IS FOR EVERYBODY. NO EXCEPTNS’: BREWERY INTRODUC ‘EVEN GAYER’ LIGHT BEER, PROCEEDS GOG TO LGBTQ+ CHARY
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
* more gay beer *
GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays.
In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
OH VALLEY BEER PANY CREAT “EVEN GAYER” LIGHT BEER; SAYS BEER IS FOR EVERYBODY
Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. * more gay beer *
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.
KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
‘BEER IS FOR EVERYBODY. NO EXCEPTNS’: BREWERY INTRODUC ‘EVEN GAYER’ LIGHT BEER, PROCEEDS GOG TO LGBTQ+ CHARY
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.