An "Even Gayer" light beer buts what appears to be a clever rponse to the recent backlash Bud Light faced over a sponsorship wh a transgenr activist.
Contents:
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- OH VALLEY BEER PANY CREAT “EVEN GAYER” LIGHT BEER; SAYS BEER IS FOR EVERYBODY
- KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
- ‘BEER IS FOR EVERYBODY. NO EXCEPTNS’: BREWERY INTRODUC ‘EVEN GAYER’ LIGHT BEER, PROCEEDS GOG TO LGBTQ+ CHARY
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * more gay beer *
GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays. In a sea of nned cktails, Gay Water wants to stand out.
OH VALLEY BEER PANY CREAT “EVEN GAYER” LIGHT BEER; SAYS BEER IS FOR EVERYBODY
Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. * more gay beer *
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
Gay Water, however, is out and proud.
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
‘BEER IS FOR EVERYBODY. NO EXCEPTNS’: BREWERY INTRODUC ‘EVEN GAYER’ LIGHT BEER, PROCEEDS GOG TO LGBTQ+ CHARY
“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.