NPR's Pla Money podst looks at how Suba began marketg to the gay and lbian muny, and how helped turn around the pany the '90s.
Contents:
- GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
- ARE SUBAS REALLY GAY RS?
- HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY
GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream. Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay. When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads.
ARE SUBAS REALLY GAY RS?
”At that time, gay-iendly advertisg was largely limed to the fashn and alhol dtri. When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that? You’d be known as a gay pany.
HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY
” In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market.