It’s no surprise that the vehicl most rearched by gay, lbian, bisexual and transgenr shoppers are those produced by gay-iendly tomakers. Classifi vehicle manufacturers as gay-iendly or not based on their rporate polici for offerg domtic-partner benefs to their employe the U.
How Subas Came to Be Seen as Cars for Lbians - The Atlantic</tle><meta name="scriptn" ntent="The reputatn isn’t jt a stereotype—’s the rult of a lculated, highly progrsive ad mpaign lnched 20 years ago."/><meta property="kx:tle" ntent="How Subas Came to Be Seen as Cars for Lbians - The Atlantic"/><meta property="kx:scriptn" ntent="The reputatn isn’t jt a stereotype—’s the rult of a lculated, highly progrsive ad mpaign lnched 20 years ago."/><lk rel="nonil" href="><lk rel="image_src" href="><meta name="thor" ntent="Alex Mayyasi, Priceonomics"/><lk rel="ia:markup_url" href="><meta property="article:publisher" ntent="><meta property="article:opn" ntent="false"/><meta property="article:ntent_tier" ntent="metered"/><meta property="article:tag" ntent="bs"/><meta property="article:sectn" ntent="Bs"/><meta property="article:published_time" ntent="2016-06-22T11:00:00Z"/><meta property="article:modified_time" ntent="2021-05-26T17:41:59Z"/><meta name="robots" ntent="x, follow, max-image-preview:large"/><meta property="og:tle" ntent="How Subas Came to Be Seen as Cars for Lbians"/><meta property="og:scriptn" ntent="The reputatn isn’t jt a stereotype—’s the rult of a lculated, highly progrsive ad mpaign lnched 20 years ago."/><meta property="og:url" ntent="><meta property="og:type" ntent="article"/><meta property="og:image" ntent="><meta property="twter:rd" ntent="summary_large_image"/><lk rel="alternate" type="applitn/rss+xml" tle="The Atlantic" href="/feed/all/"/><lk rel="alternate" type="applitn/rss+xml" tle="Bt of The Atlantic" href="/feed/bt-of/"/><meta name="referrer" ntent="unsafe-url"/><meta name="apple-mobile-web-app-pable" ntent="y"/><meta name="apple-mobile-web-stat-bar-style" ntent="black"/><meta name="apple-mobile-web-app-tle" ntent="The Atlantic"/><meta name="keywords" ntent="Suba of Ameri executiv, gay ctomers, pany’s attempts, Gay , hip ad agency, larger r pani, Suba rs, gay characters, lbian Suba owners, l of marketg, gay-iendly advertisg, niche groups, early 2000s, foc groups, pany’s marketers, gay market, Ellen Degener, Rabow Card, first luxury r, gay uple, LGBTQ issu, show Ellen, Suba’s marketg team, license plat, Tim Bent, gay pany, target dience, lbians, rare exceptn, 35-year-olds, Suba, Pl Poux, marketg mpaign, cred rd, lbian dienc, support of a hort of straight alli, re groups, half of the pany, Huffgton Post, bomb threat, sexual orientatn, medil profsnals, AIDS rearch, r, people, senr management, sgle person, wheel drive standard, wheel drive, ld lls" emID="#keywords"/><meta name="news_keywords" ntent="Suba of Ameri executiv, gay ctomers, pany’s attempts, Gay , hip ad agency, larger r pani, Suba rs, gay characters, lbian Suba owners, l of marketg, gay-iendly advertisg, niche groups, early 2000s, foc groups, pany’s marketers, gay market, Ellen Degener, Rabow Card, first luxury r, gay uple, LGBTQ issu, show Ellen, Suba’s marketg team, license plat, Tim Bent, gay pany, target dience, lbians, rare exceptn, 35-year-olds, Suba, Pl Poux, marketg mpaign, cred rd, lbian dienc, support of a hort of straight alli, re groups, half of the pany, Huffgton Post, bomb threat, sexual orientatn, medil profsnals, AIDS rearch, r, people, senr management, sgle person, wheel drive standard, wheel drive, ld lls"/><meta name="" ntent="bs"/><meta name="" ntent="Alex Mayyasi, Priceonomics"/><meta name="" ntent="2016-06-22T11:00:00Z"/><lk rel="preload" as="font" type="font/woff2" href=" crossorig=""/><lk rel="preload" as="font" type="font/woff2" href=" crossorig=""/><lk rel="preload" as="font" type="font/woff2" href=" crossorig=""/><lk rel="preload" as="font" type="font/woff2" href=" crossorig=""/><lk rel="preload" as="font" type="font/woff2" href=" crossorig=""/><script type="applitn/ld+json">{"@ntext":","@type":"NewsArticle","headle":"How Subas Came to Be Seen as Cars for Lbians","alternativeHeadle":"How Subas Came to Be Seen as Cars for Lbians","scriptn":"The reputatn isn’t jt a stereotype—’s the rult of a lculated, highly progrsive ad mpaign lnched 20 years ago.","url":","datePublished":"2016-06-22T11:00:00Z","dateModified":"2021-05-26T17:41:59Z","isAccsibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccsibleForFree":false,"cssSelector":".article-ntent-body"},"publisher":{"@id":"},"maEntyOfPage":{"@type":"WebPage","@id":"},"image":[{"@type":"ImageObject","width":{"@type":"QuantativeValue","unCo":"E37","value":720},"height":{"@type":"QuantativeValue","unCo":"E37","value":405},"url":"},{"@type":"ImageObject","width":{"@type":"QuantativeValue","unCo":"E37","value":1080},"height":{"@type":"QuantativeValue","unCo":"E37","value":1080},"url":"},{"@type":"ImageObject","width":{"@type":"QuantativeValue","unCo":"E37","value":1200},"height":{"@type":"QuantativeValue","unCo":"E37","value":900},"url":"},{"@type":"ImageObject","width":{"@type":"QuantativeValue","unCo":"E37","value":1600},"height":{"@type":"QuantativeValue","unCo":"E37","value":900},"url":"},{"@type":"ImageObject","width":{"@type":"QuantativeValue","unCo":"E37","value":960},"height":{"@type":"QuantativeValue","unCo":"E37","value":540},"url":"},{"@type":"ImageObject","width":{"@type":"QuantativeValue","unCo":"E37","value":540},"height":{"@type":"QuantativeValue","unCo":"E37","value":540},"url":"}],"thor":[{"@type":"Person","name":"Alex Mayyasi","sameAs":"},{"@type":"Person","name":"Priceonomics","sameAs":"}],"articleSectn":"Bs"}</script><lk rel="preload" as="image" href=" imageSrcSet=" 750w, 828w, 960w, 976w, 1952w" imageSiz="(m-width: 976px) 976px, 100vw"/><meta name="next-head-unt" ntent="61"/><lk rel="preload" href=" as="style"/><lk rel="stylheet" href=" data-n-g=""/><lk rel="preload" href=" as="style"/><lk rel="stylheet" href=" data-n-p=""/><lk rel="preload" href=" as="style"/><lk rel="stylheet" href=" data-n-p=""/><lk rel="preload" href=" as="style"/><lk rel="stylheet" href=" data-n-p=""/><lk rel="preload" href=" as="style"/><lk rel="stylheet" href=" data-n-p=""/><lk rel="preload" href=" as="style"/><lk rel="stylheet" href="><lk rel="preload" href=" as="style"/><lk rel="stylheet" href="><noscript data-n-css=""></noscript><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/></head><body><div id="__next"><div data-tegory="story page"><div></div><nav class="Nav_root___6bX9" aria-labelledby="se-navigatn" data-tegory="Se Nav" data-event-module="se nav" id="ma-navigatn"><div class="Nav_maNav__yofcm"><a href="#ma-ntent" class="Nav_skipLk__Evjjd">Skip to ntent</a><h2 id="se-navigatn" class="Nav_visuallyHi__AbSDF">Se Navigatn</h2><div class="Nav_flexContaer__Q3LKQ"><ul class="Nav_leftContaer__cPQgJ"><li class="Nav_navListItem__cEyWT Nav_visuallyHiOnMobile__hxCGG"><a href=" class="Nav_navLk__5SUAA"><svg xmlns=" viewBox="0 0 87.83 134" class="Nav_bigA__XvGGC"><tle>The Atlantic.