'Bros' movie box office: It's OK to let gay art bomb - Los Angel Tim

Contents:

• STAR OF 'HISTORIC' GAY MOVIE GETS BACKLASH AFTER BLAMG 'STRAIGHT PEOPLE' FOR OPENG WEEKEND BOX OFFICE FLOP
• ALL GAY ROM- ‘BROS’ A BOX OFFICE DISASTER, FILM STAR FLTS ‘HOMOPHOBIC WEIRDO’ MOVIE-GOG DIENCE
• ACTOR BLAM HOMOPHOBIA FOR GAY ROM- ‘BROS’ HARD FLOP AT BOX OFFICE
• HOW BROS RECLAIMS THE FUNNY GAY SEX SCENE
• COMMENTARY: THE REAL LSON OF ‘BROS’: IT’S OK TO LET GAY ART BOMB
• ‘BROS’ CREATOR BLAM MISSG STRAIGHT DIENC FOR GAY ROM- FLOP
• 'BROS' CREATOR BLAM MISSG STRAIGHT DIENC FOR GAY ROM- FLOP
• IS TROYE SIVAN’S ‘RH’ SEXY FUN OR GAY DETR?

STAR OF 'HISTORIC' GAY MOVIE GETS BACKLASH AFTER BLAMG 'STRAIGHT PEOPLE' FOR OPENG WEEKEND BOX OFFICE FLOP

To paraphrase an early episo of Law & Orr, Bros didn’t fail at the box office bee was a gay theatril live-actn rom-. It died bee was a theatril live-actn rom- that was gay. It was ‘jt’ the first mastream gay theatril rom-.

Eichner took some grief onle when he discsed the film as the first gay rom-, revisg his statement to the first mastream, major stud theatril rom-. Universal would have had to fend off accatns of homophobia had they nied the film a theatril release.

In an unholy mix of entlement and entertament, the maker of a “historic” (acrdg to The Hollywood Reporter) romantic edy about gay love has ppoted the real problem that ma the movie an expensive box office bomb. “Everyone who ISN’T a homophobic weirdo should go see BROS tonight!

ALL GAY ROM- ‘BROS’ A BOX OFFICE DISASTER, FILM STAR FLTS ‘HOMOPHOBIC WEIRDO’ MOVIE-GOG DIENCE

Everyone who ISN’T a homophobic weirdo should go see BROS tonight! “Bros” is an openly gay romantic edy, see, and stars an openly gay man who wrote an openly gay script.

And if that isn’t openly gay historic, what is? Not a homophobic weirdo, but I am not terted that movie.. Perhaps llg homophonic weirdos isn’t great marketg.

ACTOR BLAM HOMOPHOBIA FOR GAY ROM- ‘BROS’ HARD FLOP AT BOX OFFICE

Maybe all the crics were aaid to give you an hont review bee you might ll them homophobic weirdos. Dpe a mass marketg mpaign, distributn 3, 350 theaters natnwi, and boastg of beg the first gay rom- wh a st pletely prised of openly LGBTQ stars, the film was unable to draw dienc. What’s also te is that at one pot a theater cha lled Universal and said they were pullg the trailer bee of the gay ntent.

However, the actor went on to suate that homophobia uld be the source of reluctance for moviegoers as he touted the “uniquely powerful” film that he noted would ronate most wh “queer folks. However, not unnoticed was the wild succs of prev gay-centered stori marketed to mass dienc like the 1996 h “The Birdge” which opened ls than 2, 000 theaters and ma $124 ln Amerin theaters (nearly $250 ln when adjted for flatn) and the s “Will & Grace” which ran for eight nsecutive seasons before returng for three more after a more than ten-year hiat.

While may be filled wh humor that a wi-rangg dience uld appreciate, BlazeTV host Steve Deace may have summed up the reason for the “Bros” lacklter release when he ntend, “What this likely tells is when homosexualy is packaged as wty and charmg–like the trailblazg Will and Grace– n have wi mastream appeal when done well. What this likely tells is when homosexualy is packaged as wty and charmg — like the trailblazg Will and Grace — n have wi mastream appeal when done well.

HOW BROS RECLAIMS THE FUNNY GAY SEX SCENE

Time will tell if the asssment is accurate as the producers are set to release another gay rom-, “Spoiler Alert” December. If you didn’t see the gay rom- Bros theaters durg s openg weekend, you’re not alone. Most folks didn’ acrdg to actor, producer and screenwrer, Billy Eichner, homophobia is to blame for the lack of support of his film that featur an all-LGBTQ+ st.

COMMENTARY: THE REAL LSON OF ‘BROS’: IT’S OK TO LET GAY ART BOMB

Eichner, who was clearly upset about the film’s failure, prevly wrote onle that anyone who isn’t “a homophobic weirdo” should go see the movie for the sake of “queer folks who don’t get this opportuny often. ”Don’t look like that pch brandg unterted movie-goers gay-hatg creeps was, distributed by Universal films, was marketed as the first gay romantic edy released by a major Hollywood stud. Everywhere else, though, was a, is homophobia to blame for s box office crash?

Adults who self-intify as lbian, gay, bisexual, transgenr or somethg other than heterosexual has creased to a new high of 7. Therefore, gay, straight or otherwise, ’s safe to assume that folks jt weren’t terted Bros for var, when qutned about the gay them Bros, Universal print of domtic distributn, Jim Orr, chose to foc stead on how “credibly proud” the stud was of the film and the filmmakers. The new gay rom-, Bros, has bombed at the box office.

Director Nicholas Stoller and star Billy Eichner, full Nietzschean rsentiment mo, are ltle doubt about why the film flopped: homophobic weirdos refg to go and see . Settg asi the fact that Bros is a gay entry the genre, the qutn of whether romantic edi n be mercially succsful today is one worth askg.

‘BROS’ CREATOR BLAM MISSG STRAIGHT DIENC FOR GAY ROM- FLOP

The promiscuo liftyl that the sexual revolutn has promoted, particularly as manifted among gay men, surely ate agast romance. Please don’t blame homophobia for your mercial failure.

'BROS' CREATOR BLAM MISSG STRAIGHT DIENC FOR GAY ROM- FLOP

I'm a gay screenwrer and I'm feelg very disuraged about lgbtq+ stori film. Touted as the first of s kd — the first gay romantic edy om a major stud — the film performed unr 40% of s expected openg weekend, leavg many to ponr where went wrong. Perhaps by attemptg to appeal to everyone — ”I wanted to feel real to gay men while also beg hilar and accsible to all dienc, ” Eichner told Vogue — you appeal to no one.

“In gog after the wist dience possible, Bros may have fallen to a marketplace her world — too straight for gay dienc, and too gay for straight on, ” some analysts posed a New York Tim postmortem. A prsure pot quickly arose over the msagg of the film when Universal first touted the film as “the first romantic edy om a major stud about two gay men maybe, possibly, probably stumblg towards love. ” Many, pecially those the queer muny, were put off by the film’s effort to signate self as historic, which disregard a leage of queer cema — a non that has existed for s and reprents a far wir swath of the muny than Bros, a film that, though might tell you otherwise, is ultimately about the love story of two cisgenr whe gay men, and ends wh the pair centerg themselv at a gala tend to celebrate the openg of a queer history mm.

IS TROYE SIVAN’S ‘RH’ SEXY FUN OR GAY DETR?

“We need to show all the homophob like Clarence Thomas and all the homophob on the Supreme Court that we want gay love stori, and we support LGBTQ people, and we are not lettg them drag back to the last century bee they are past and Bros is the future, ” Eichner told the screamg crowd at the VMAs Augt. The surroundg prs didn’t always help, whether be bungled terview quot or hyperbolic headl (“Billy Eichner Believ a Funny Gay Comedy Is the Bt Activism”), all of which ed Bros fatigue at a time when the stud wants tert to wax, not wane (see: Don’t Worry Darlg as another example of this phenomenon. Homophobia might play a factor the film floppg, and certaly, the stud knew that would be a hurdle, but another factor, one wh more ncrete data, nnot be ignored: a genre long y.

But here li the nundm of wantg to take the gay experienc of datg, havg sex and fallg love and packagg and marketg for mastream nsumptn: Gay dienc n feel the story about them isn’t necsarily for them. Or, perhaps still, there’s a more melancholic vantage pot on why queer people didn’t rally behd the film the same way they did around Fire Island, a gay rom- released durg Pri month. Now that the film has flopped, at least om a money-generatg perspective, do this dimish the chanc of the send gay rom- om a major stud?

Whout disuntg wispread homophobia as an issue, Bros was an origal, R-rated, star-ee romantic edy released when even Kev Hart, Will Ferrell and Melissa McCarthy now make their movi for Netflix. Billy Eichner and Nicholas Stoller's "Bros" officially opens cemas today, and while 's far om the first gay rom out there, is the first R-rated gay rom produced and theatrilly distributed by a mastream stud. The LGBTQ+ muny have their own mixed feelgs about how that factoid is beg ed the marketg, but when one stops to thk about how many unapologetilly gay ads and posters of the film are everywhere, or jt how many theaters the film will be screened across the U.