Moms and Gays Boost ‘Magic Mike’s’ Box Office Chanc a Big Way – The Hollywood Reporter

Contents:

• MAGIC MIKE'S MATT BOMER TALKS ABOUT BEG OUT AS GAY: WHAT BROUGHT HIM TO TEARS?
• ‘MAGIC MIKE’ IS BIG DRAW FOR GAY MEN
• MAGIC MIKE XXL’S PERFECTLY SCULPTED GAY PANRG
• MATT BOMER ON BEG GAY: 'MAGIC MIKE' STAR TALKS ABOUT HIS SUBTLE COMG OUT
• MOMS AND GAYS BOOST ‘MAGIC MIKE’S’ BOX OFFICE CHANC A BIG WAY

MAGIC MIKE'S MATT BOMER TALKS ABOUT BEG OUT AS GAY: WHAT BROUGHT HIM TO TEARS?

Now that we know a third movie, Magic Mike's Last Dance, will be g soon, we've got some ias for queer and gay actors we'd love to see jo the st! And even if the Whe Collar star did publicly aknowledge he was gay earlier this year, he's not about to start spillg anytime soon.

I go so far as to suggt that he uld be savg young gay people's liv. "What we really have to do is stop the adjective before the job tle—whether 's 'black actor, ' a 'gay actor' or 'anythg actor, '" Bomer said. AdvertisementSKIP ADVERTISEMENT‘Magic Mike’ Is Big Draw for Gay Washgton/The New York TimJuly 4, 2012Men flirted and showed off their mcl through tight-ftg tank tops.

Clearview Chelsea Cemas, a ceplex Manhattan, had bee a makhift gay bar. “It’s a fun night out wh a bunch of gay iends to go see a movie about hot boys, ” said Aaron Rhyne, 32, a theatril projectn signer who saw the film wh about 10 iends.

‘MAGIC MIKE’ IS BIG DRAW FOR GAY MEN

While the scene at Chelsea Cemas may have been more r than most, terviews around the untry dited that gay men have been flockg to “Magic Mike” numbers not seen sce the release of “Brokeback Mounta” 2005. But unlike that film, about two wboys love, there’s nothg explicly gay about “Magic Mike. Venne, 49, who liv Mneapolis and saw “Magic Mike” on Sunday wh 16 gay men and one straight woman.

A middle-aged gay guy the dience might as well be wearg a trench at.

” The movie has been on the gay radar sce the productn was announced this year. Tatum, one of s producers, appeared on the ver of the gay magaze Out, and the trailer has been posted on gay blogs.

MAGIC MIKE XXL’S PERFECTLY SCULPTED GAY PANRG

The film was also promoted at gay pri events across the untry last month, like the Wt Hollywood, Calif., para that featured a “Magic Mike” float. At the Chelsea Clearview over the weekend, where a stripper-theme photo exhibn was on display, giveaways clud “Magic Mike” clothg, posters and dog Kroll, print for worldwi marketg for Warner Brothers Pictur, said the stud ordated a “well-ncentrated and tailored” mpaign tend to pture gay moviegoers’ attentn.

Kroll said, once beme clear there was tert among gay men. “Every sgle one of my gay iends was talkg about how they uldn’t wa to see and how geo Matt Bomer is, ” she said, referrg to the gay actor who plays a stripper the film.

Cltte Bari/Warner Brothers PicturWarner Brothers hired the Karpel Group, a New York entertament marketg agency, to generate buzz onle and at gay bars and clubs. “It’s somethg that ptur gay men’s attentn and imagatns.

MATT BOMER ON BEG GAY: 'MAGIC MIKE' STAR TALKS ABOUT HIS SUBTLE COMG OUT

Dennis Ayers, the edor of, a pop-culture Web se owned by the gay ble channel Logo, said ers of the se hated the first trailer bee “ was marketed as a romantic edy” that foced on Mr. “It unrplayed the reason why gay men would be terted the film: the male stripper, ” he said. “They are happy to have gay men fd them attractive.

Tatum were “100 percent supportive” of the movie’s outreach to gay filmgoers. ” Washgton/The New York TimAs much as the movie wks at a gay dience, was still mostly women who went to see “Magic Mike” over the weekend. Roger Gore, 42, said the gay quotient was low when he and five iends saw the movie Nashville.

”Donnajean Ward took a group of straight women and gay men to see the film Washgton. ” A rrectn was ma onJuly 4, 2012: A picture ptn wh an earlier versn of this article misintified Adam Rodriguez as Joe we handle rrectnsA versn of this article appears prt on, Sectn C, Page 1 of the New York edn wh the headle: ‘Magic Mike’ Is Big Draw For Gay Men.

MOMS AND GAYS BOOST ‘MAGIC MIKE’S’ BOX OFFICE CHANC A BIG WAY

Magic Mike XXL’s Perfectly Sculpted Gay Panrg. It’s the ntext of seeg the film I hold on to: A small group of gay iends and I picked the gayt theater we uld thk of (an off-brand cema New York’s Chelsea neighborhood), got liquored up on girly drks beforehand, and giggled wh light when, as we stepped off the lator on the mezzane, we saw that the theater had hired go-go boys to add ftivy to the openg night. Throughout all this, there was a sense that we were dog somethg slightly transgrsive—turng a movie that was ostensibly for straight women to one of the gayt events of the year.

That gay men are an equally enthiastic dience for Channg Tatum’s smooth mov and Joe Manganiello’s Adonis-like (though, sadly here, shaven) mculature seems to have dawned on the productn team behd Magic Mike XXL, the charmg sequel out this week. In fact, the film, which follows the temporarily reassembled stripper crew on a journey om Tampa, Florida, to a nventn Myrtle Beach, aka the “Redneck Riviera, ” is surprisgly ferential to s gay viewership—so much so that the first third largely pends on a drag show and s gltery wake for dramatic material.

Of urse, drag isn’t what most gay men are g to this movie to see; the draw is more along the l of the glor sightg of Manganiello’s ass that about five mut or the mpy gas statn scene where the same man do himself Cheetos and water to make a dowdy shier se. ”) But the drag scene is a more explic nod to gay culture than the, and a wise one, that manag to panr jt the right amount. When first beme clear that the boys (all of them straight) were gog to a drag show, I tensed up: The temptatn for the edy to bee lazily homophobic such suatns is strong.