Pri and Polics: Gay Beer and Marketg 'Authenticy' | VePair

Contents:

• BEER IS SO GAY
• GAY BEER
• PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
• #LOVEISLOVE GAY PRI MONTH SPECIAL BEER RELEASE
• WHAT MAK THIS BEER GAY?
• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• WHY IS ICED COFFEE SO GAY?
• SCIENCE EXPLAS WHY GAY MEN LOVE ICED FFEE
• 'PASSAG' DIRECTOR NOUNC 'DANGERO' NC-17 RATG ON A FILM PICTG A GAY LOVE STORY

BEER IS SO GAY

What you’ll rarely hear, though, is that a gay bar is a gay bar bee of the drks. Gay Beer, Dyke Beer, and Queer Brewg are among the emergg group of beer producers that are centerg queer inty and queer muny, whether by highlightg queer brewers, donatg some profs to queer chari, or creatg queer third spac — munal spac distct om home and work — at a time when they’re disappearg. Gay Beer was created by Jon Moore and Jason Pazmo, bs partners and boyiends, 2017.

The pair were spired while drkg at Juli’, a historic gay bar New York Cy that was the se of early “sip-” protts, where gay men would drk at bars that refed to serve homosexuals. Together, they were tryg to figure out why there wasn’t already a beer posned more for queer people, which led Moore and Pazmo to realize that gay beer was a project they uld take on themselv themselv.

Consumptn of Gay Beer, they cid, would be herently tied to supportg the queer muny. Growg up, they’d both heard “gay” ed as an sult or to scribe somethg pejoratively, so llg their beer Gay Beer was also a reclamatn.

GAY BEER

Moore and Pazmo note that “gay” also means “happy, ” a nnotatn hasn’t really held s, but still gets ed as a cheeky way to eli the haters. “A lot of bars are not wantg to say they’re lbian bars, they’re wantg to say they’re queer bars — but a lot of gay male bars keep sayg they’re gay male bars, ” she says. From a sign standpot, Gay Beer, Dyke Beer, and Queer Brewg all wanted to reference the cultur they grew om.

For Moore and Pazmo, that meant an “Amerina whout the Amerin flag” sign, somethg that reflected the athetics of Juli’ Bar, and the gay men of the ’60s who participated the “sip ” protts.

PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’

Gay Beer, Dyke Beer, and Queer Brewg are n by queer people and support queer people year-round. Buyg Gay Beer at the grocery store signals to everyone who se you that you’re the kd of person who buys Gay Beer.

Gay Beer may be explicly queer, but “gay” still feel more fortable on the tongue to a non-queer person than “dyke” or “queer. Meanwhile, Gay Beer will soon be available 32 stat through e-merce. A brand like Gay Beer gets to be the Trojan horse of the queer beer agenda.

#LOVEISLOVE GAY PRI MONTH SPECIAL BEER RELEASE

Wae says, “Many were pleased to see the lnch of somethg actively tryg to make change wh a stagnant and homogeno dtry, and queer and trans folk were pleased to see somethg that reprented them a way that hadn’t been done before. Y., Gay Beer is currently available select NYC Whole Foods lotns, on the NYC Ferry, as well as onle through TapRm. A portn of Gay Beer proceeds go to LGBTQ advocy groups each quarter, Gay Beer tells VePair.

WHAT MAK THIS BEER GAY?

Digned to speak directly and thentilly to diverse nsumers, Gay Beer is tend to pneer change and clivy the beer market. Honorg the rich herage of the LGBTQ+ muni past while regnizg the tegry of the muni prent, Gay Beer celebrat the nnectns ma through sharg a beer wh the people you love. Brewed wh a choice blend of Vienna Malt and Mandara Hops, Gay Beer is a goln lager wh not of honey and crisp cs that’s sure to satisfy you beer drkers.

One of their beers, Love Hazy IPA: Pri Edn, transforms Almanac’s most popular hazy IPA durg Pri month to a beer to support the Oakland LGBTQ Communy Center, a nonprof dited to enhancg and stag the well-beg of lbian, gay, bisexual, transgenr, and Queer people through tnal-, social-, health-, and wellns-related activi, programs, and servic. Partners bs and life, Shyla Sheppard and her wife, Missy Begay, opened their Native-, women-, and Queer-owned brewery New Mexi to rporate gredients and culture om their Native Amerin herage. Born and raised on the Fort Berthold Rervatn North Dakota, Sheppard is a member of the Three Affiliated Trib, while Begay is the granddghter of Navajo silversmhs and weavers.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

A revered gay bar Greenwich Village New York Cy, The Stonewall Inn is the se of the historic Stonewall Inn Rts, six days of protts and rts rponse to New York Cy police raidg the bar.

Often regnized as igng the gay rights movement the Uned Stat and worldwi, the Stonewall Uprisg and The Stonewall Inn have bee tegral to Queer history and the Queer muny.

Director of Operatns Anne Abrahamson has proudly reprented as a gay female on the Cerebral Brewg learship team sce jog the brewery four years ago. “It’s tly a muny for everyone, not jt black, whe, but straight, gay. DBCo serv the same gatherg functn as gay bars, which have slowly been disappearg om plac where once they were rnerston, leavg Queer people short supply of spac to ll their own.

WHY IS ICED COFFEE SO GAY?

That means hostg gay-oriented events (like Bears, Brews, & Boys) and participatg cywi events (like the Boston Pri Para, which award DBCo Bt Float 2019). Addnally, the brewery works wh Boston BAGLY, the Boston Alliance of Gay and Lbian Youth.

A small gay and Mexin-owned brewery that opened only earlier this year, El Sueño has already ma a big impact on s muny. Started by craft beer lovers and members of the Queer muny, Jason Pazmo and Jon Moore, Gay Beer honors the herage of the Queer muny and speaks directly to a diverse dience. Beer cultivat nversatn, so Gay Beer, particular, emphasiz how we n make the dtry more diverse.

SCIENCE EXPLAS WHY GAY MEN LOVE ICED FFEE

Wh all this md, a portn of proceeds om the sale of Gay Beer go directly back to supportg LGBTQIA+ advocy.

'PASSAG' DIRECTOR NOUNC 'DANGERO' NC-17 RATG ON A FILM PICTG A GAY LOVE STORY

In the past, Gay Beer has worked wh anizatns like Project Renewal, Center for Black Equy, Hog Works, and more. Or hirg an entirely Queer staff and postg signs around the taproom that say racism and homophobia won’t stand. The taproom has bee a hub for the Queer muny, wh Goldspot hostg everythg om Queer Dungeons & Dragons to craft markets featurg Queer-owned bs to open mic nights wh Queer performers and gay dance parti.