Loyal Brands' label-centric Gay Beer rais qutns about what means to "thentilly" target the LGBTQ craft beer muny.
Contents:
- BEER IS SO GAY
- GAY BEER
- PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
- #LOVEISLOVE GAY PRI MONTH SPECIAL BEER RELEASE
- WHAT MAK THIS BEER GAY?
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- WHY IS ICED COFFEE SO GAY?
- SCIENCE EXPLAS WHY GAY MEN LOVE ICED FFEE
- 'PASSAG' DIRECTOR NOUNC 'DANGERO' NC-17 RATG ON A FILM PICTG A GAY LOVE STORY
BEER IS SO GAY
A new group of beer pani and breweri like Gay Beer and Queer Brewg are supportg LGBTQ+ muni while rvg out space the beer world for queerns * i love gay beer *
What you’ll rarely hear, though, is that a gay bar is a gay bar bee of the drks. Gay Beer, Dyke Beer, and Queer Brewg are among the emergg group of beer producers that are centerg queer inty and queer muny, whether by highlightg queer brewers, donatg some profs to queer chari, or creatg queer third spac — munal spac distct om home and work — at a time when they’re disappearg.
Gay Beer was created by Jon Moore and Jason Pazmo, bs partners and boyiends, 2017. The pair were spired while drkg at Juli’, a historic gay bar New York Cy that was the se of early “sip-” protts, where gay men would drk at bars that refed to serve homosexuals.
GAY BEER
Gay Beer partners wh Craft Beer Distributor Craft Collective to distribute Gay Beer. * i love gay beer *
Together, they were tryg to figure out why there wasn’t already a beer posned more for queer people, which led Moore and Pazmo to realize that gay beer was a project they uld take on themselv themselv.
PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
Goln Lager by Gay Beer is a Lager - Strong which has a ratg of 3.5 out of 5, wh 179 ratgs and reviews on Untappd. * i love gay beer *
Consumptn of Gay Beer, they cid, would be herently tied to supportg the queer muny. Growg up, they’d both heard “gay” ed as an sult or to scribe somethg pejoratively, so llg their beer Gay Beer was also a reclamatn. Moore and Pazmo note that “gay” also means “happy, ” a nnotatn hasn’t really held s, but still gets ed as a cheeky way to eli the haters.
“A lot of bars are not wantg to say they’re lbian bars, they’re wantg to say they’re queer bars — but a lot of gay male bars keep sayg they’re gay male bars, ” she says.
#LOVEISLOVE GAY PRI MONTH SPECIAL BEER RELEASE
* i love gay beer *
From a sign standpot, Gay Beer, Dyke Beer, and Queer Brewg all wanted to reference the cultur they grew om. For Moore and Pazmo, that meant an “Amerina whout the Amerin flag” sign, somethg that reflected the athetics of Juli’ Bar, and the gay men of the ’60s who participated the “sip ” protts. Gay Beer, Dyke Beer, and Queer Brewg are n by queer people and support queer people year-round.
Buyg Gay Beer at the grocery store signals to everyone who se you that you’re the kd of person who buys Gay Beer. Gay Beer may be explicly queer, but “gay” still feel more fortable on the tongue to a non-queer person than “dyke” or “queer.
WHAT MAK THIS BEER GAY?
It’s a simple proposn: A craft beer, owned by a gay uple and marketed to the LGBT muny. * i love gay beer *
Meanwhile, Gay Beer will soon be available 32 stat through e-merce. A brand like Gay Beer gets to be the Trojan horse of the queer beer agenda.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * i love gay beer *
Wae says, “Many were pleased to see the lnch of somethg actively tryg to make change wh a stagnant and homogeno dtry, and queer and trans folk were pleased to see somethg that reprented them a way that hadn’t been done before. Y., Gay Beer is currently available select NYC Whole Foods lotns, on the NYC Ferry, as well as onle through TapRm. A portn of Gay Beer proceeds go to LGBTQ advocy groups each quarter, Gay Beer tells VePair.
Digned to speak directly and thentilly to diverse nsumers, Gay Beer is tend to pneer change and clivy the beer market.
Honorg the rich herage of the LGBTQ+ muni past while regnizg the tegry of the muni prent, Gay Beer celebrat the nnectns ma through sharg a beer wh the people you love.
WHY IS ICED COFFEE SO GAY?
Brewed wh a choice blend of Vienna Malt and Mandara Hops, Gay Beer is a goln lager wh not of honey and crisp cs that’s sure to satisfy you beer drkers. One of their beers, Love Hazy IPA: Pri Edn, transforms Almanac’s most popular hazy IPA durg Pri month to a beer to support the Oakland LGBTQ Communy Center, a nonprof dited to enhancg and stag the well-beg of lbian, gay, bisexual, transgenr, and Queer people through tnal-, social-, health-, and wellns-related activi, programs, and servic.
SCIENCE EXPLAS WHY GAY MEN LOVE ICED FFEE
Partners bs and life, Shyla Sheppard and her wife, Missy Begay, opened their Native-, women-, and Queer-owned brewery New Mexi to rporate gredients and culture om their Native Amerin herage. Born and raised on the Fort Berthold Rervatn North Dakota, Sheppard is a member of the Three Affiliated Trib, while Begay is the granddghter of Navajo silversmhs and weavers. A revered gay bar Greenwich Village New York Cy, The Stonewall Inn is the se of the historic Stonewall Inn Rts, six days of protts and rts rponse to New York Cy police raidg the bar.
'PASSAG' DIRECTOR NOUNC 'DANGERO' NC-17 RATG ON A FILM PICTG A GAY LOVE STORY
Often regnized as igng the gay rights movement the Uned Stat and worldwi, the Stonewall Uprisg and The Stonewall Inn have bee tegral to Queer history and the Queer muny.