Gay Tim won Brand of the Year at The Dm Awards for Onle Media 2022 for s new edorial strategy. Here, we fd out more about what went to this succsful project.
Contents:
- AD OF THE DAY: INHERENT GAY TIM AD AFFIRMS IMPORTANCE OF T LGBT+
- INSI THE DIGAL-FIRST STRATEGY OF GAY TIM
- GAY TIMES ANNOUNC HUGE MEDIA PARTNERSHIP WH MANCHTER PRI
- GAY TIMES: FUTURE NOW – THE TERNSHIP PROGRAMME PROMOTG TRANS & NON-BARY YOUTH AND QUEER YOUTH OF COLOUR MEDIA
- GAY TIM LNCH GTX: ‘THE SUCCS OF LGBTQ+ MPAIGNS DOWN TO NUANCE’
- ANTI-PAYWALL GAY TIM CEO UNVEILS MEMBERSHIP SCHEME AMID RONAVIS
AD OF THE DAY: INHERENT GAY TIM AD AFFIRMS IMPORTANCE OF T LGBT+
Eric Bach is an openly gay broadster for the Frericksburg Natnals. He has major league aspiratns, but his path has been much lonelier than he would prefer. * gay times media pack *
McCoy for The New York TimHis Sexualy Don’t Defe Him, but It Can Set Him ApartEric Bach is an openly gay broadster for the Frericksburg Natnals.
Three years earlier, while he was studyg journalism at Michigan State Universy, he had publicly e out as gay an say he wrote for the time of the say, he braced for a backlash, but nothg materialized.
INSI THE DIGAL-FIRST STRATEGY OF GAY TIM
Media brand Gay Tim and creative agency Grey London have joed forc to create a hard-htg mpaign to show their support for the transgenr muny. * gay times media pack *
He worked his way up om ternships to full-time broadstg jobs, and while anyone wh an ter nnectn uld learn he was gay, nobody asked, and he did not say so aga publicly. It was paful at the time — the worst thg that had happened to him as a gay man, he said — but has reced far enough to his memory that did not e to md an hourlong terview about his experienc as a gay broadster. As far as Bach knows — and as far as many of his unterparts wh other teams are aware — there are no other openly gay broadsters the sport.
GAY TIMES ANNOUNC HUGE MEDIA PARTNERSHIP WH MANCHTER PRI
* gay times media pack *
McCoy for The New York TimBorn to BroadstLong before he knew he was gay, Bach knew he wanted to be a sports father was a ach, and a love of sports ran through the fay. ”)He began to accept that he was gay durg his sophomore year of high school, but wh that acceptance me worry.
As a multisport athlete, Bach was often locker rooms filled wh chos of homophobic slurs and gay jok. ’”By the start of his sophomore year at Michigan State, Bach was ready to tell his parents that he was gay, tchg his father off guard but nfirmg what his mother had prevly assumed. He did each job to the bt of his abily, and his sexualy never me, he has found that there’s a difference between beg a gay man baseball and beg pletely fortable as one.
GAY TIMES: FUTURE NOW – THE TERNSHIP PROGRAMME PROMOTG TRANS & NON-BARY YOUTH AND QUEER YOUTH OF COLOUR MEDIA
GAY TIMES: FUTURE NOW is a rollg ternship programme signed to nurture talent wh London-Livg-Wage pay and travel subsidi. * gay times media pack *
“I feel like that’s the burn a lot of gay people live wh — tryg to be perfect for straight people, ” he job requir equent teractn wh the players and the achg staff — addn to his duti as play-by-play announcer, Bach also is the ma public relatns ntact for the team — and he said he hadn’t fully relaxed any of them.
Mrer/Frericksburg NatnalsThat feelg is somewhat “self-flicted, ” Bach said, but he believ the solutn is to brg more openly gay people to sports and create a safe environment for those who are already there but have felt necsary to hi their League Baseball has touted self as a place of clivy. Billy Bean, an openly gay former player, was named the league’s first ambassador for cln 2014 and has sce been promoted to senr vice print and special assistant to Commissner Rob Maned. In Febary, Anrson Comás, a mor leaguer the Chigo Whe Sox anizatn, me out as gay wh a post on Instagram, and the announcement was met wh public support om his club and some people around the cints suggt there is more work to be done.
GAY TIM LNCH GTX: ‘THE SUCCS OF LGBTQ+ MPAIGNS DOWN TO NUANCE’
Gay Tim has lnched full service agency GTX to help brands activate the LGBTQ+ space. Executive creative director Josh Fletcher says was formed to help clients “add value or start a relevant, genue nversatn”. * gay times media pack *
The Boston Red Sox lled up a mor leaguer, Matt Dermody, who had posted an anti-gay msage on Twter 2021, and Anthony Bass, a reliever for the Toronto Blue Jays, reposted a vio on social media that lled for boytts of L. “Those of that are this very small mory sports have to keep on havg the nversatns, keep on workg really ick’ hard to earn your spot this space, ” he aspir to be a gay person at home a big-league booth. McCoy for The New York TimA versn of this article appears prt on, Sectn A, Page 27 of the New York edn wh the headle: A Gay Broadster Climbs the Ladr, But It’s Been Lonely.
ANTI-PAYWALL GAY TIM CEO UNVEILS MEMBERSHIP SCHEME AMID RONAVIS
When Gay Tim chief executive Tag Warner ma a promise never to go behd a paywall, he uld not have predicted that a global panmic and subsequent ad spend drought would put his lofty mment at odds wh the very practil realy that Gay Tim would need more revenue om rears orr to see the other si. His promise is the lnch of a new membership scheme lled Gay Tim+. * gay times media pack *
Alas, the future, make sure you ask about payment polici up ont to protect to Roxane Gay at Gay is an endowed profsor of media, culture and femist studi at Rutgers, the thor of the forthg “Opns” and a ntributg Opn wrer.
More about Roxane GayA versn of this article appears prt on, Sectn BU, Page 3 of the New York edn wh the headle: #MyBossMaMePostThisStupidJobListg. The melancholic bgraphil drama, directed by acclaimed Brish filmmaker Terence Davi, don’t shy away om Sassoon’s queerns as hon on the bat veteran’s gay love affairs wh Ivor Novello (Jeremy Irve), Stephen Tennant (Calam Lynch) and Glen Byam Shaw (Tom Blyth), as well as his nversn to Catholicism.
As he told GAY TIMES earlier this year, “I’ve been searchg for that remptn, and I haven’t found eher. The first gay romantic edy om a major stud, Bros marked a historic moment for queer cema wh s prcipal LGBTQ+ st – even the heterosexual rol were played by actors of the LGBTQ+ experience. Followg Billy Eichner’s character Bobby Lieber as a podster and rad show host as he falls for a ‘masc4masc’ gay (played by Le Macfarlane), Bros is one of the most outrageoly funny edi of the year and is, thankfully, not straightwashed to appeal to cis-het dienc.
Cartoon by David Shenton The Mediawatch lumn, which examed and reported the way LGBT issu were vered by the mastream media, ran Gay Tim for almost 25 years om 1983. I rearched and wrote all but three of those lumns (havg taken a sabbatil for a round-the-world trip) and through I got a good… * gay times media pack *
From Bobby snappg a pic of his butt for a Grdr hook-up (who subsequently blocks him) to the two lead characters brgg the foot fetish dtry to the big screen, Bros is g-g-g-gay. Watchg Léo (En Dambre) distance himself om Rémi (Gtav Waele) as a rult of the homophobia of others is an excciatg watch, and the Belgian drama’s swch om buddy film to one about teen suici is equally as vastatg.
An homage to teen classics like Cel Intentns, Jawbreaker and Mean Girls, Netflix’s black edy Do Revenge immediately ptured the attentn of viewers – particularly Gay Twter – thanks to the bonkers twists, 90s-spired athetic and sapphic chemistry between leads Caa Mens and Maya Hawke.
Hailed by crics and viewers as an stant queer classic, Fire Island follows two bt iends (Joel Kim Booster and Bowen Yang) as they embark on their annual weeklong vatn to the tular gay hotspot.