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ByleLk-gEnFiw iUEiRd ggMZaT cXqSTL eErqIx byle__name-lk button" href="/ntributors/richard-soris">Richard Soris</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2013-10-28T07:42:50-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd kYZrFA kEBrdf">October 28, 2013</time></div></div></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kbAoLA article-body__ntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh kNjTbQ viewport-monor-anchor"><button id="bookmark" aria-label="Save this story" class="ActnBarButton-dyFOZU hQrwCF bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path 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3H20V0H19V3H16V4H19V7H20V4H23V3Z"></path></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd bkefvo gkccfO">Save this story</span></button></div></div></div><div class="LightboxWrapper-dxsWBV hhylRt"><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG gBDqlf"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa EOneK body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><div class="GenericCalloutWrapper-tojWn iHBnEl llout--has-top-borr set-embedd-le" data-ttid="GenericCallout"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO KhjZz AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image rponsive-image--expandable"><noscript><img alt="At the Olympics a Rabow on Every Coke Can" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/></noscript></picture></span></div></figure></div><p>A hundred days om the start of the Wter Olympic Gam Sochi, Rsia, none of the marquee sponsors—among them Co-Cola, Atos, Dow, General Electric, McDonald’s, Omega, Panasonic, Procter & Gamble, Samsung, and Visa—have stepped forward to aggrsively prott Rsia’s new anti-gay law.</p><p class="paywall">“There were early ditns that they might,” Masha Gsen, one of Rsia’s most proment gay-rights activists, told me. She add, “I thk they are wag for a strong threat om the gay muny the Uned Stat to force them to do somethg.” Four months after Rsia passed a ntroversial law that bans “propaganda of nontradnal sexual relatnships to mors,”—allowg for the crimalizatn of any talk of sexual orientatn or gay rights—that threat has not materialized.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">Now Co-Cola is schled to make an announcement about what actns, if any, has planned. Co-Cola has a long rerd of supportg L.G.B.T. rights the Uned Stat, and received a <a href=">perfect sre</a> om the natn’s most proment gay-rights anizatn, the Human Rights Campaign (which also <a href=">asked</a> Olympic sponsors to take actn on Sochi).</p><p class="paywall">The expected announcement has prompted some groups to renew their efforts. The ternatnal gay-rights anizatn <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">All Out</a> is leadg an effort to get the Olympic sponsors to take a stronger stand agast the law, and has been particularly aggrsive steppg up the prsure on Coke. All Out is holdg a monstratn at Coke’s Atlanta mp on Monday, where will circle the buildgs wh tcks towg twenty-two-foot billboards that urge Coke to ll for a repeal of the propaganda law. The group has also gathered almost a hundred and fifty thoand signatur on a <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">petn</a> llg for Co-Cola to formally ll for the repeal of Rsia’s anti-gay law and to donate funds to human-rights activists there. (I was on the board of directors of All Out when was found.)</p><p class="paywall"><a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Athlete Ally</a>, an anizatn that promot L.G.B.T. visibily and participatn sports, has been workg wh All Out on a mpaign that ’s llg P6, after Olympic Prciple 6, which prohibs discrimatn of any kd the Gam. P6 serv as a proxy for the athletic muny to voice s opposn to the Rsian law whout nng afoul of the Olympic prciple that athlet n’t make polil statements.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall">I spoke wh Gsen early on Saturday via Skype, as she was okg for her dghter’s birthday party. She <a href=">wr for the <em>Tim</em></a>, among other publitns, and is one of Rsia’s most visible gay cizens. (Gsen’s brother, Keh, has wrten for <em>The New Yorker</em>.) Sce the propaganda law was passed, Gsen told me, “there has been a huge, palpable rise anti-gay vlence.” I wanted to know what she thks Olympic sponsors should do rponse to the Rsian law. (She will discs L.G.B.T. activism and the Sochi Olympics at a <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">panel</a> at Columbia Universy’s Harriman Instute on November 6th.)</p><p class="paywall">The Olympic Gam have long been a symbol of ternatnal aterny, if not uny. In Augt, Print Obama said that, while he was “offend” by the anti-gay polici of the Rsian ernment, he did not thk was “appropriate to boytt the Olympics,” addg, “we’ve got a bunch of Amerins out there who are trag hard who are dog everythg they n to succeed.” (At the time, I wrote about Obama’s ments and <a href=">urged Olympic sponsors to take actn on Sochi</a>.)</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">Gsen agre wh Obama on the latter pot. “Athlet are an credibly difficult posn,” she told me. “I’m not sure that they really should be asked not to participate. They certaly should not be asked to risk their participant stat at the Olympics for the sake of visibily.” Instead, she wants other thgs to happen before the start of the Sochi Gam.</p><p class="paywall">First, she wants the Olympic sponsors to e their marketg clout to monstrate support for gay equy. “It will be a lot more effective to put a rabow on every Olympic Coke n than for an Amerin athlete to say somethg that won’t get broadst or translated on Rsian TV,” she said. Gsen wants all the sponsors to e L.G.B.T. symbols their advertisg nnected to the Olympics.</p><p class="paywall">Rsian gays are ncerned not only about the propaganda law, but also about the newly proposed legislatn that would strip gay parents of their parental rights, removg their children om their hom. Even though that measure seems to have been temporarily <a href=">shelved</a>, Gsen told me that gays are now more sred than ever and are lookg for ways to leave the untry. Along wh embeddg gay-iendly msag their ads, Gsen also wants the Olympic sponsors to provi fancial support to gay-rights groups Rsia who aid refugee-rettlement efforts.</p><p class="paywall">Sponsors aren’t the only on who n act, or who should. Gsen told me that the problem Rsia has more to do wh “a hate mpaign” om the Kreml than wh public homophobia: “The msage should go to the Kreml, and the way that you send a msage to the Kreml is by creatg glch, and the bt glch to create is for high-level officials not to go. Athlet don’t have to boytt the Gam; Michelle Obama should boytt the Gam. Put should be the box by himself. That should be our goal.” On Monday, <a href=">Put told Thomas Bach</a>, the head of the Internatnal Olympic Commtee, “We are dog everythg, both the anizers and our athlet and fans, so that participants and guts feel fortable Sochi, regardls of natnaly, race or sexual orientatn.”</p><p class="paywall">By makg illegal to even discs equal rights for gay people, the Rsian law not only enshr discrimatn but also sanctns the ia that gay people are not worthy of rpect. The Olympic sponsors, and polil lears, should take a stand.</p><p class="paywall"><em>Richard Soris is an attorney, polil strategist, wrer, and longtime gay-rights advote. He served as Whe Hoe Special Assistant and Senr Adviser durg the Clton Admistratn. Follow him on Twter <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">@Soris</a>.</em></p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p class="paywall"><em>Photograph: All Out</em></p><p class="paywall"><a href=">[#image: /photos/590950f8c14b3c606c103604]</a><em><a href=">See more of The New Yorker’s verage of the Sochi Gam</a>.</em></p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><asi class="PersistentAsiWrapper-VGrR daRVRt persistent-asi" style="posn:absolute;top:to;height:to" data-ttid="PersistentAsiWrapper"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box ArticlePageSplAdRail-OyjwD jikppc"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="ArticlePageSplAdRailContent-jsltpq iZDmmY spl-ad-rail-ntent"><div class="ArticlePageSplAdRailTop-jUrrVY jzzFg"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="3llz7t"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div><div class="ArticlePageSplAdRailMiddle-tiRvu hiZeZX spl-ad-rail-middle"></div><div class="ArticlePageSplAdRailBottom-dBKMGQ jmCMsn spl-ad-rail-bottom"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="673g4r"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="ContributorsWrapper-eNpWFu GWFsc ntributors" data-ttid="Contributors"><div class="ContributorBWrapper-bnVHbt gMon"><div class="ContributorBContent-ubQdr jZTSSi"><div class="ContributorBHear-ledood XOIEx"></div><div class="ContributorBB-fBolsO giFhKz"><a href="/ntributors/richard-soris">Richard Soris</a> is an attorney and longtime gay-rights advote. He served the Whe Hoe durg the Clton Admistratn and has also been a polil strategist. He now overse public affairs at GLG. Opns exprsed here are only his own.</div><div class="ContributorBFooter-brqDlv ezUmSv"></div></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div data-ttid="TagCloudWrapper" class="TagCloudWrapper-gGgndx ctyZyK ContentFooterTagCloud-krQmRG ZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectnHear-cOforY iUEiRd bPyAoD kQQRmu">More:</span><a href="/tag/bizpag" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd ggMZaT gFob hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gwIVBQ bUkXwu">bizpag</span></a><a href="/tag/bs" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd ggMZaT gFob hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gwIVBQ bUkXwu">Bs</span></a><a href="/tag/-la" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd ggMZaT gFob hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gwIVBQ bUkXwu">Co-Cola</span></a><a href="/tag/currency" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd ggMZaT gFob hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gwIVBQ bUkXwu">Currency</span></a><a href="/tag/olympics" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd ggMZaT gFob hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gwIVBQ bUkXwu">Olympics</span></a><a href="/tag/polics" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd ggMZaT gFob hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gwIVBQ bUkXwu">Polics</span></a><a href="/tag/ssia" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd ggMZaT gFob hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gwIVBQ bUkXwu">Rsia</span></a></div></div></div></div><div data-ttid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC kcbyiW"><div class="ContentFooterNewsletterContentWrapper-bmjtna kixtae"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div data-ttid="NewsletterSubscribeFormWrapper" class="NewsletterSubscribeFormWrapper-fCqqkN jKSBhE newsletter-subscribe-form ContentFooterNewsletterForm-hKeYwa liPqcf"><div data-ttid="NewsletterSubscribeFormHedDekWrapper" class="NewsletterSubscribeFormHedDekWrapper-fpMElW eglIBL"><h3 class="NewsletterSubscribeFormDangeroHed-kRwWjt feDzQf newsletter-subscribe-form__hed ContentFooterNewsletterForm-hKeYwa liPqcf">Daily</h3><div class="NewsletterSubscribeFormDek-kXonvc grEaES newsletter-subscribe-form__k">The bt of <i>The New Yorker</i> today, cludg sential reads, fictn, humor, and a peek behd the scen of our biggt stori.</div></div><div data-ttid="NewsletterSubscribeFormInputsWrapper" class="NewsletterSubscribeFormInputsWrapper-keARJE hVWbzr"><form class="form-wh-validatn NewsletterSubscribeFormValidatn-iCYa-Dt dweEln" id="newsletter" name="newsletter" novalidate="" method="POST"><span class="TextFieldWrapper-Pzdqp hNhevp text-field" data-ttid="TextFieldWrapper__email"><label class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TextFieldLabel-klrYvg iUEiRd stdEm fvoOvz text-field__label text-field__label--sgle-le" for="newsletter-text-field-email" data-ttid="TextFieldLabel__email"><div class="TextFieldLabelText-cvvxBl eeDYTb">E-mail addrs</div><div class="TextFieldInputContaer-jcMPhb oFrOs"><put type="email" aria-scribedby="privacy-text" aria-valid="false" id="newsletter-text-field-email" required="" name="email" placeholr="E-mail addrs" class="BaseInput-fAzTdK TextFieldControlInput-eFUxkf eGzzTT lglhcT text-field__ntrol text-field__ntrol--put" data-ttid="TextFieldInput__email"/></div></label><button class="BaseButton-bLlsy ButtonWrapper-xCepQ bqVKKv dwpimO button button--utily TextFieldButton-csBrgY edxbrw" data-event-click="{"element":"Button"}" data-ttid="Button" type="subm"><span class="ButtonLabel-cjAuJN hzwRuG button__label">Sign up</span></button></span><div id="privacy-text" tabx="-1" class="NewsletterSubscribeFormDisclaimer-bTVtiV bsgLJZ"><span><p>By signg up, you agree to our <a href=" rel="nofollow noopener noreferrer" target="_blank">User Agreement</a> and <a href=" rel="nofollow noopener noreferrer" target="_blank">Privacy Policy & Cookie Statement</a>. 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All the years later, why has the se bee a e?</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY cgDBtc summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH dSEWiO byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd jslZfG gnILss byle__preamble">By </span>Nathan Heller</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hNpSyX summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center 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class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX kImuKS bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Annals of Crime</span></div><a class="SummaryItemHedLk-civM dVrbhU summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div class="SummaryItemHedBase-hiFYpQ fzzTdh summary-em__hed" data-ttid="SummaryItemHed">The Chameleon</div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd kxnNhB jDyfzW summary-em__k">The many liv of Frédéric Bourd.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY cgDBtc summary-em__byle"><div class="summary-em__byle__ntent"><div 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gay times coca cola

Co-Cola's "It's Betiful" ad durg the Super Bowl stirred anger at foreign-language sung "Ameri the Betiful" and gay dads.

Contents:

CO-COLA IS PROUDLY CHAMPNG GAY TIMES HONOURS 500

Soft drks maker Co-Cola Co has lnched a gay-iendly ad featurg a brother and sister vyg for the attentn of a handsome pool boy the mpaign that has won praise for diversy and cln. * gay times coca cola *

This year’s GAY TIMES Honours 500 will be proudly powered by Co-Cola. Co-Cola will be one of the ma partners for GAY TIMES Honours 500 when tak place at Magaze London on 21 November.

CO-COLA SERV UP GAY-IENDLY AD FOR ALL GENRS, GENERATNS

The GAY TIMES team joed The Co-Cola Company the Pri para this year. On board was our BREAKTHROUGH mpaign DJ Callum Crighton who kept , and the… * gay times coca cola *

“We’re thrilled to team up wh GAY TIMES for this year’s Honours and regnise the spirg people who have really ma a difference wh the LGBTQ+ muny, ” said Rosald Brown, Portfol Marketg Director at Co-Cola Great Bra.

This year’s GAY TIMES Honours 500 will be hosted by actor and edian Beno Skner, aka Benny Drama. To celebrate our recent landmark 500th issue as Europe’s longt-nng LGBTQ publitn, this year’s event will be named GAY TIMES Honours 500. Co-Cola and GAY TIMES are exced to announce the lnch of Breakthrough, a new mpaign GB and Ireland, aimed at supportg pennt micians.

CO-COLA ADVERTISEMENTS FEATURG GAY UPL CREATE STIR HUNGARY

* gay times coca cola *

Each selected act will also work wh the GAY TIMES creative team on a bpoke photoshoot that will be amplified across both GB&I, enablg them to build their brand and nnect wh new fans.

In addn to the immediate opportuni, Co-Cola and GAY TIMES will create a long-term llaboratn wh each selected act to ensure genue impact for the talent volved the mpaign.

HOW DIET COKE HELPED ME EMBRACE MY GAY INTY

Insi Mosw: Gay Mosw - Before you vis Mosw, vis Tripadvisor for the latt and advice, wrten for travelers by travelers. * gay times coca cola *

Co-Cola and GAY TIMES are mted to promotg diversy, clivy, and self-exprsn, and we believe that supportg pennt micians is a val part of that. We are proud to be teamg up wh GAY TIMES, a leadg voice for the LGBTQ+ muny, to help pennt micians om all walks of life ga regnn and support. The selected acts will receive ftival slots, profsnal-qualy photoshoots, media amplifitn, and long-term llaboratn wh GAY TIMES to further their reer.

Selected acts mt also participate terviews wh GAY TIMES and wir media to promote the opportuny. The cisns of Co-Cola and GAY TIMES selectg the succsful applints will be fal and feedback will not be provid to dividual applints. Selected acts will be required to sign a ntract wh GAY TIMES outlg the tails of their participatn the mpaign.

Any personal rmatn llected durg the applitn procs will be handled acrdance wh GAY TIMES’ privacy polici.

COKE AD RIL HUNGARY CONSERVATIV, PART OF LARGER GAY RIGHTS BATTLE

By applyg for the Breakthrough mpaign, applints are agreeg to be bound by the terms and ndns and mt act good fah while workg wh Co-Cola and GAY TIMES.

Participatn the mpaign do not guarantee any future opportuni or employment wh Co-Cola or GAY TIMES. The mpaign is subject to change whout notice, and GAY TIMES rerve the right to make chang to the terms and ndns at any time. REUTERS/Mike Blake/File PhotoNEW YORK (Rters) - Soft drks maker Co-Cola Co has lnched a gay-iendly ad featurg a brother and sister vyg for the attentn of a handsome pool boy the mpaign that has won praise for diversy and cln.

Marketg Week also gay-themed movi and televisn shows are monplace, advertisg has been slower to embrace same-sex upl, pecially among marquee ad, part of the pany’s global “Taste the Feelg” mpaign, featur a teenage girl oglg the pool boy om a downstairs wdow while her brother do the same om duo race to the reigerator and try to trip each other a bid to be the first to give the open-shirted worker an ice-ld Coke as the Italian song “Come Prima” plays the background.

CO-COLA FEATURED GAY UPL KISSG A HUNGARIAN AD. PEOPLE ARE FUR

The GAY TIMES team joed The Co-Cola Company the Pri para this year. A hundred days om the start of the Wter Olympic Gam Sochi, Rsia, none of the marquee sponsors—among them Co-Cola, Atos, Dow, General Electric, McDonald’s, Omega, Panasonic, Procter & Gamble, Samsung, and Visa—have stepped forward to aggrsively prott Rsia’s new anti-gay law. “There were early ditns that they might, ” Masha Gsen, one of Rsia’s most proment gay-rights activists, told me.

She add, “I thk they are wag for a strong threat om the gay muny the Uned Stat to force them to do somethg.

” Four months after Rsia passed a ntroversial law that bans “propaganda of nontradnal sexual relatnships to mors, ”—allowg for the crimalizatn of any talk of sexual orientatn or gay rights—that threat has not Co-Cola is schled to make an announcement about what actns, if any, has planned.

MOSW: GAY MOSW

Rights the Uned Stat, and received a perfect sre om the natn’s most proment gay-rights anizatn, the Human Rights Campaign (which also asked Olympic sponsors to take actn on Sochi) expected announcement has prompted some groups to renew their efforts.

The ternatnal gay-rights anizatn All Out is leadg an effort to get the Olympic sponsors to take a stronger stand agast the law, and has been particularly aggrsive steppg up the prsure on Coke.

The group has also gathered almost a hundred and fifty thoand signatur on a petn llg for Co-Cola to formally ll for the repeal of Rsia’s anti-gay law and to donate funds to human-rights activists there.

MOSW GAY BARS

She wr for the Tim, among other publitns, and is one of Rsia’s most visible gay cizens.

*BEAR-MAGAZINE.COM* GAY TIMES COCA COLA

Co-Cola is proudly champng GAY TIMES Honours 500 .

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