The LGBTQ+ populatn is predicted to swell to 1 billn by 2050, prentg a vast and creasgly nuanced nsumer base for brands to appreciate. Wh Pri month g, Tag Warner, CEO of GAY TIMES – a global publisher + now brand advisory group – outl key strategi for June, and beyond
Contents:
- AD OF THE DAY: INHERENT GAY TIM AD AFFIRMS IMPORTANCE OF T LGBT+
- GAY TIM’ INHERENT ADS REVEAL POWERFUL MSAGE OF SUPPORT FOR THE TRANS COMMUNY
- GAY TIM LNCH GTX: ‘THE SUCCS OF LGBTQ+ MPAIGNS DOWN TO NUANCE’
- GAY TIM
- GAY TIM’ AMPLIFUND
- GAY MOSW MOSW CY GUI
- GAY MOSW · CY GUI
AD OF THE DAY: INHERENT GAY TIM AD AFFIRMS IMPORTANCE OF T LGBT+
Media brand Gay Tim and creative agency Grey London have joed forc to create a hard-htg mpaign to show their support for the transgenr muny. * gay times advertising *
Media brand Gay Tim and creative agency Grey London have joed forc to create a hard-htg mpaign to show their support for the transgenr muny. We’re credibly proud to have lnched this mpaign wh Gay Tim at this val time our llective history. Spanng multi-platforms, the ad is part of Gay Tim’ Amplifund philanthropic iative, which aims to fund and crease the acceptance of LGBT+ muni around the world.
“We created Amplifund partnership wh the award-wng LGBTQ+ human rights chary GiveOut to amplify queer voic to global dienc and support LGBTQ+ activists around the world their mpaigng and media work, ” noted Tag Warner, chief executive officer at Gay Tim.
GAY TIM’ INHERENT ADS REVEAL POWERFUL MSAGE OF SUPPORT FOR THE TRANS COMMUNY
Gay Tim has lnched full service agency GTX to help brands activate the LGBTQ+ space. Executive creative director Josh Fletcher says was formed to help clients “add value or start a relevant, genue nversatn”. * gay times advertising *
Gay Tim: Inplete Whout The T by Grey London. By Gay Tim.
GAY TIM LNCH GTX: ‘THE SUCCS OF LGBTQ+ MPAIGNS DOWN TO NUANCE’
* gay times advertising *
Gay Tim has lnched full service agency GTX to help brands activate the LGBTQ+ space. Gay Tim has lnched GTX, s very own full service agency.
Sce Gay Tim first went to prs 1974, has charted the urse (and stggl) of LGBTQ+, s new creative agency GTX looks to leverage the publisher’s expertise and diversify s e, th far pennt on a problematic ad market and s recently lnched membership product. “We have found to be a much softer and natural approach when talent is nnected to a mpaign via a media partner like Gay Tim, as opposed to a tradnal ad agency. “Although the agenci perhaps provi some of the ponents of our overall group package, as GTX and the wir Gay Tim we are the only on to offer our own globally regnised channels, wh the opportuny to activate projects g our -hoe creative expertise and the creatn of strategi tsted by some of the world’s biggt brands.
The agency, and Gay Tim self, may e to pend on that; ’s well-documented how a the harsh world of morn publishg is even more of an uphill stggle for LGBTQ+ Warner, chief executive of Gay Tim, says the agency is ccial to s parent pany’s future. Gay Tim has never been more diverse both make-up and our offerg.
GAY TIM
While 64% of adults thk ’s posive for the LGBTQ+ muny to be visible advertisements, a nsirable 72% of the LGBTQ+ muny thk the way they are prented advertisg is tokenistic, acrdg to rearch missned by the Gay Tim and Karmarama. * gay times advertising *
GAY TIMES GT133 TikTok llective reterpret Calv Kle's #mylvs mpaign their image.
GAY TIMES / Calv Kle / Man Hill-Murphy. Acrdg to GAY TIMES analysis (g a batn IPSOS and UN Populatn data) ’s a group predicted to h 1 billn globally by 2050, wh Gallup’s 2022 study revealg 7. Here, Tag Warner, CEO of GAY TIMES – a magaze and now media group wh a powerful brand advisory arm nourished by a soarg social media prence and a 4.
GAY TIM’ AMPLIFUND
Explore gay Mosw wh Mr Hudson. The bt of Mosw for the discerng gay man. Where to sleep, eat, drk, shop and play. * gay times advertising *
Redrsg a 2016-iated brilliantly subversive but also highly divisive mpaign where fully lored s famo rabow-lored packagg to honor the ‘most important rabow’ (ntroversial bee some perceived the all-whe sign as promotg the racist whe pri movement) for 2021 partnered wh GAY TIMES and LGBTQ+ helple Swchboard to lorize black-and-whe archive photos om Pri celebratns of the ‘70s and ‘80s.
GAY MOSW MOSW CY GUI
Sktl partnership wh GAY TIMES & LGBTQ+ helple Swchboard volved relorizg archive... Sktl / GAY TIMES / Swchboard. Warner referenc GAY TIMES’ ‘platformg’ iative wh Apple.
”Tiana Major9, one of the artists spotl by GAY TIMES' playlist partnership wh Apple Mic to...
GAY MOSW · CY GUI
Servicg this, last year GAY TIMES partnered wh Reebok on the Your Hometown mpaign, centerg the stori of LGBTQ+ teenagers Northern Brish ci. Documentary shorts, stills and quot featured across Gay Tim’ portfol, on Reebok and (footwear retailer) Schuh’s social media platforms, and activatns Schuh flagships. In one an H&M visual manager reunts walkg on his father abg his mother for raisg a gay son, then nontg him.
“Sport is a fascatg place bee statistilly LGBTQ+ people tend to be more unf – fuelled by the way profsnal sports is a very heteronormative terra; nsir the environment that exists that means there are currently no openly Gay profsnal footballers the UK, and what that means to LGBTQ+ nsumers. Bankg too, is ripe for an update (as an dtry wh servic predomantly ground heterosexual fay-centered liftyl) and mental health, another space where LGBTQ+ behavrs tend to differ; GAY TIMES is also early discsns about a project wh Anglo-Amerin mdfulns app, Headspace. For 2021 was reterpreted aga as #ProudInMyCalvs featurg artists cludg rerd producers Ar and Honey Dijon celebratg fg moments the queer and trans journey, followed by GAY TIMES own story-sharg via s newly formed GT133 group of TikTok-based ntent creators (a micro llective who rpond to topil stori at speed).
GAY TIMES / Calv Kle.