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23.58C20.731 23.778 20.15 23.913 19.298 23.952C18.445 23.991 18.173 24 16 24C13.827 24 13.555 23.99 12.702 23.952C11.85 23.913 11.269 23.778 10.76 23.58C10.2262 23.379 9.74259 23.064 9.343 22.657C8.93593 22.2574 8.62093 21.7738 8.42 21.24C8.222 20.731 8.087 20.15 8.048 19.298C8.01 18.445 8 18.173 8 16C8 13.827 8.01 13.555 8.048 12.702C8.087 11.85 8.222 11.269 8.42 10.76C8.624 10.234 8.898 9.787 9.343 9.343C9.787 8.898 10.233 8.624 10.76 8.42C11.269 8.222 11.85 8.087 12.702 8.048C13.555 8.01 13.827 8 16 8ZM16 10C14.046 10 13.814 10.007 13.043 10.043C12.329 10.075 11.942 10.194 11.683 10.295C11.3657 10.4124 11.0787 10.5993 10.843 10.842C10.586 11.098 10.427 11.342 10.295 11.684C10.195 11.942 10.075 12.329 10.043 13.043C10.007 13.814 10 14.046 10 16C10 17.954 10.007 18.186 10.043 18.957C10.075 19.671 10.194 20.058 10.295 20.317C10.427 20.658 10.586 20.902 10.842 21.157C11.098 21.414 11.342 21.573 11.684 21.705C11.942 21.805 12.329 21.925 13.043 21.957C13.814 21.993 14.046 22 16 22C17.954 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role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-hero"></div><div class="journey-un"></div></div></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><ma id="ma-ntent" tabx="-1" class="BasePageMaContent-kFvAuh ewPCZH page__ma-ntent"><article class="article ma-ntent" lang="en-US"><div class="ArticlePageLeBackground-EufvU tFsh"><hear class="ContentHearWrapper-clujbs kaZCaf ntent-hear article__ntent-hear"><div data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp cCntXd"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT eRFpQc"><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX kpuNXj bric ContentHearRubricContaer-eTudtt iRsSlw"><span class="RubricName-fVtemz cLxcNi">What Is Genr?</span></div></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd jPOabC BjYFU">The New Face of Covergirl Is a Guy</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ eASNBN">The makp giant has enlisted the talents (and face) of a 17-year-old boy for s new mpaign.</div><div class="ContentHearByle-kmPyCa emiglw"><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH gtxxjM byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd dlWgVJ gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd fhQbnq dzFUnH eErqIx byle__name-lk button" href="/ntributor/jake-woolf">Jake Woolf</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2016-10-12T13:38:09-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd ivrQAn cZpOSL">October 12, 2016</time></div></div><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard ContentHearAccredatnSocialIns-jorO fPzfaa ntent-hear__social-share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div></div><div class="ContentHearLeadAsset-hGbumP fEknXh lead-asset ContentHearLeadAssetWrapper-hfXHEc Grck lead-asset--width-fullbleed" data-ttid="ContentHearLeadAsset"><figure class="ContentHearLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHearLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__ntent__photo"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearRponsiveAsset-bREgIb hONbnm"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz bDeLJQ"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearRponsiveAsset-bREgIb hONbnm rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="Image may nta Jam Charl Human Person and Face" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></div></div></span><div class="CaptnWrapper-jSZdqE dVZQpq ptn ContentHearLeadAssetCaptn-hPWmSN XczIg"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd cdsJgg fNaHcW ptn__cred">Covergirl</span></div></div></figure></div></div><asi class="PersistentAsiWrapper-VGrR oEIBz persistent-asi persistent-asi--align-left" style="posn:absolute;top:to;height:to" data-ttid="PersistentAsiWrapper"><div class="StickyBoxWrapper-jfYB jNgrSF sticky-box ContentHearPersistentAsi-fsnAmQ dFzKzm"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--has-background ContentHearSocialIns-jzJiyg ctaZl social-ins--share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kJkLmH article-body__ntent"><div class="ArticlePageChunksContent-etcMtP eRxRjL"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Dpe multi-billn dollar fashn labels like Gucci ntug to ph a more genrls wardrobe and rappers like Young Thug <a href=">wearg drs</a> on their album vers, makp is an one ia most men—gay or straight—haven't fully embraced. But smetics brand Covergirl has cid to take a bold step forward by announcg s first every Coverboy, a 17-year-old named Jam Charl. He went <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">viral last month</a> when he posted photos of himself featurg makp art he had created on himself, cludg signs featurg skull fac, butterfly embellishments, and oozg rabows. It's about time this happened, though obvly not <em>everyone</em> was totally thrilled wh the move.</p><div aria-label="social media post" class="TwterEmbedContaer-ggEzfU fHwbKp"><div class="MsageBannerWrapper-krrtvl dPWdqP ConsentBannerWrapper-bMdLtU WTFWJ" data-ttid="msage-banner"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ MsageBannerContent-gLUJfX iUEiRd eEowro fVWngD"><h4 class="ConsentBannerTle-lgaGAH gOfech">Twter ntent</h4><p>This ntent n also be viewed on the se <a href=" target="_blank" rel="nofollow noreferrer" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ConsentBannerLk-dJZMSz iUEiRd eEowro ftMTjc">origat</a> om.</p></div></div></div><p>We're not exactly surprised that there was backlash (see: <a href=">Electn 2016)</a>, rather jt wh how many ments exprsed one or both of the followg ias: 1) This is grounds to boytt Covergirl and 2) That a guy wearg makp don't look "natural." First thgs first: There are plenty of other reasons to boytt smetics, but this isn't one of them. And sendly, wearg makp, regardls of genr, is herently an unnatural thg, as is puttg <a href=">poma</a> your hair, shavg your <a href=">beard</a>, and even wearg cloth for the sole purpose of lookg ol. Pot is, we all do thgs to make ourselv feel handsomer, prettier, and generally better about our appearance. <em>GQ</em> exists to make the thgs easier for guys to do. But drawg the le between what men and women are allowed to do when to enhancg their appearance—or Jam's se, simply exprsg himself—leads nowhere but down a rabb hole of arbrary distctns.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>There's leg cricism to be heard that the first Coverboy ever is th, light-eyed whe person, and one that had a <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">massive social media followg</a> before this mpaign even happened. But enlistg a male to promote smetics is a step the right directn neverthels. Remember, Covergirl is a brand that's sold all parts of Ameri to people om all walks of life, and 's gog to take time before everyone is down wh genr fluidy. (Hell, we're still argug about which bathrooms people should be allowed e.) But here's somethg we all n agree on: Male or female, watchg someone ntour their nose to a statuque masterpiece on Youtube is jt pla fun, even if you never plan on dog yourself.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="3xsa1j"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="w1mf"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa edvONh body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><figure data-ttid="IameEmbed" class="IameEmbedWrapper-sc-dRedg hZiq iame-embed"><div data-ttid="IameEmbedContaer" class="IameEmbedContaer-hptgUZ jvRnQZ"><div class="IameEmbedAspectRatWrapper-hFVJps kaOLzO"><iame class="IameEmbedContent-cMdiev csnuAY IameEmbedContent lazyload" height="300px" sandbox="allow-scripts allow-popups allow-same-orig" tle="Embedd Frame" data-src=" allow="toplay *; 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