The Gay Gam is a worldwi sport and cultural event that promot sexual diversy, featurg lbian, gay, bisexual, and transgenr (LGBT) athlet and artists. Found as the "Gay Olympics", was started the Uned Stat San Francis, California, 1982, as the brachild of Olympic thlete (Mexi Cy 1968) and medil doctor Tom Wadll. Hong Kong was announced as the host cy of the 11th Gay Gam 2022 at a gala event Paris on October 30, 2017. It won wh a clear majory of vot, the first round of votg. The event was layed until 2023 due to the ronavis panmic. It is the first time that the Gay Gam will be held Asia
Contents:
- HOW COVID-19 DERAILED THE 2022 GAY GAM BEFORE THEY EVEN BEGAN
- WELE TO THE ‘GAY GAM,’ AN ALTERNATIVE TO THE OLYMPICS, WHERE ACTIVISM IS ENURAGED AND EVERYONE’S AN ATHLETE
HOW COVID-19 DERAILED THE 2022 GAY GAM BEFORE THEY EVEN BEGAN
The first Gay Gam Asia should have been a showpiece, money-spng event for Hong Kong. That's not how 's turned out. * gay game 2022 *
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
WELE TO THE ‘GAY GAM,’ AN ALTERNATIVE TO THE OLYMPICS, WHERE ACTIVISM IS ENURAGED AND EVERYONE’S AN ATHLETE
Tom Wadll, an athlete the 1968 Olympics, created the Gay Gam first held 1982 to celebrate LGBTQ cln. The Gay Gam are still held to this day wh the next round schled for 2022 Hong Kong. * gay game 2022 *
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.
* gay game 2022 *
Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
But the Gay Gam were meant to be the on-brand, money-spng showpiece, posng Hong Kong as a lorful, tolerant statn, unaaid to wele ee-spendg LGBT visors at a time when thori maland Cha are crackg down on var forms of sexual and genr exprsn—and when the lol hospaly sector badly need a shot the arm. Spltg up the Gay Gam It’s not as if big sportg events n’t be staged safely amid a panmic. But beg entirely reliant on volunteers, the Hong Kong Gay Gam has never had the rourc to stute the kd of closed-loop system that ma the Beijg Olympics viable.