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Contents:

• E21 LAUNCHES #SAYGAY PRIDE 2022 CAMPAIGN PARTNERING WITH LGBTQ NONPROFIT THE TREVOR PROJECT
• REPORT: SWATCH GROUP SU COUNTRY THAT ALLEGEDLY SEIZED ITS GAY PRI WATCH
• GAY PRI JERSEY

E21 LAUNCHES #SAYGAY PRIDE 2022 CAMPAIGN PARTNERING WITH LGBTQ NONPROFIT THE TREVOR PROJECT

The #SayGay mpaign featur genr-ntral agranc and a bold fashn assortment supportg the most diverse ctomer base retail, /PRNewswire/ -- e21, a leadg Amerin specialty retailer, announced today s #SayGay Pri 2022 mpaign partnerg wh The Trevor Project, the world's largt suici preventn and mental health anizatn for lbian, gay, bisexual, transgenr, queer & qutng (LGBTQ) young people. "Our ctomer is the heart of our brand, and we proudly stand alongsi our muny wh our #SAYGAY Campaign, " said e21's CEO, Bill Brand. Headquartered jt north of Ptsburgh, Pennsylvania, Warrendale, they currently operate over 650 US stor 45 stat and onle at About The Trevor ProjectThe Trevor Project is the world's largt suici preventn and mental health anizatn for lbian, gay, bisexual, transgenr, queer & qutng (LGBTQ) young people.

The brand, known for creatg an clive shoppg experience, also announced that has joed forc wh The Trevor Project, the world's largt suici preventn and crisis terventn anizatn for LGBTQ (lbian, gay, bisexual, transgenr, queer, and qutng) young people. Courty of Fabletics, Tyler-T-01, Naomi-H-01, DiamoFabletics has lnched an all-new "Uned Pri" llectn partnership wh GLAAD, which is a lbian, gay, bisexual, transgenr and queer advocy anizatn.

KérastaseSupportg The Trevor Project’s missn to end suici among lbian, gay, bisexual, transgenr, queer & qutng (LGBTQ) young people, Kérastase will be fancially ntributg $50, 000 2022.

REPORT: SWATCH GROUP SU COUNTRY THAT ALLEGEDLY SEIZED ITS GAY PRI WATCH

Their stori are told through photographs, wrten letters and art, which were curated to a digal gallery and are now on by Piercg PagodaBanter by Piercg Pagoda ‘SayGAY' necklaceCourty of Banter by Piercg PagodaThis necklace, ma partnership wh the It Gets Better Project, tak a direct stance agast the legislature Florida, known as the "Don't Say Gay" addn, 100% of sal om the necklace, up to $25, 000, will benef the It Gets Better Project. The genr-clive adult llectn is available siz XXS-XXXL and clus everythg om T-shirts to sandals and pany has also mted to an creased donatn of $400, WilHarper Wil "Liberatn for All" Bra and "Say Gay" enamel pHarper WilHarper Wil unveiled a new Pri psule llectn that amplifi the msage that "there is no pri for some of whout liberatn for all of . Rue21e21 Lnch #SayGay Pri mpaignRue21Rue21 has partnered wh The Trevor Project for s #SayGay Pri 2022 mpaign and has also lnched a new genr-ntral clothg Amerin specialty retailer has also mted to makg a donatn to The Trevor SpaKate Spa rabow the name of love pendantKate SpaKate Spa's 2022 Rabow Assortment clus a large tote, a sweatshirt and an array of jewelry fashn label has pledged to donate 10% of profs om the llectn across male and off-price channels directly to The Trevor Project to help provi suici preventn and mental health rourc to LGBTQ+ BetySally Hansen Insta-Dri Pri polishUltaUlta Bety has a wi assortment of LGBTIQ+-found brands alongsi bright and lorful Pri-spired products.

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

GAY PRI JERSEY

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.