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JACKSONVILLE, Fla. (AP) — Kev Maxen, an associate strength ach wh the Jacksonville Jaguars, has bee the first male ach a major U.S.-based profsnal league to e out as gay.

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JACKSONVILLE JAGUARS' KEV MAXEN FIRST MALE PRO SPORTS ACH TO E OUT AS GAY

Kev Maxen, a ach wh the Jacksonville Jaguars, has bee the first male ach a major US-based profsnal league to e out as gay. | ITV Natnal News * a gay icon *

Michael Sam beme the first openly gay player to be drafted when the then-St Louis Rams selected him 2021, Carl Nassib, then wh the Las Vegas Rairs, beme the first active NFL player to e out publicly. In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

JAGUARS ASSOCIATE STRENGTH COACH KEV MAXEN COM OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

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Jacksonville Jaguars' Kev Maxen first male pro sports ach to e out as gay | ITV News .

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