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ORLANDO, Fla. (AP) — Tens of thoands of LGBTQ+ people are flockg to central Florida this weekend to go on theme park ris, mgle wh stumed performers, dance at all-night parti and lounge poolsi at hotels durg Gay Days, a s-long tradn.

Contents:

‘IT’S MY FLORIDA TOO’: PULSE SHOOTG SURVIVOR BRANDON WOLF ON BEG BLACK, GAY AND THE ANTI-RON DESANTIS

* gay and florida *

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

AS FLORIDA'S 'DON'T SAY GAY' LAW TAK EFFECT, SCHOOLS ROLL OUT LGBTQ RTRICTNS

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

‘DON’T SAY GAY’ BILL: FLORIDA SENATE PASS LAW MARGALIZG LGBTQ+ PEOPLE

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

DESANTIS-BACKED 'DONT SAY GAY' BILL SPARKS OUTRAGE

“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

LGBTQ+ PEOPLE FLOCK TO FLORIDA FOR GAY DAYS FTIVAL

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

“They’re jt ntug the fear mongerg om ssn, ” says Jon Harris Mrer, public policy director for Equaly Florida, scribg 2023 legislative chang that fall squarely to the more-of-the-same-homophobic-nonsense tegory. DeSantis support of anti-gay vio lled bad strategy, worse msage. A provisn that would extend the famo “Don’t Say Gay” provisns to middle schools.

*BEAR-MAGAZINE.COM* GAY AND FLORIDA

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