Gay Water, a new nned cktail, wants to be the anti-Bud Light | CNN Bs

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Kev Maxen, assistant ach of the Jacksonville Jaguars, is the first openly gay ach of a U.S. men’s profsnal league sport

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GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

In a sea of nned cktails, Gay Water wants to stand out. * gay without clothes *

Founr Kev Smh, whose private property hosts NuManFt, said at the heart of the event — which is part of the Midsumma gay and lbian ftival — was the issue of body image and how men saw themselv. Most prompts for gay porn, meanwhile, explibly flt to people of ambiguoly LatX scent wh an unrcut hairstyle.

Is that ditive of the typ of gay porn the mols were traed on?

A gay uple, as picted by Unstable Diffn.

JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY

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In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

JACKSONVILLE JAGUARS ASSISTANT COACH KEV MAXEN MAK HISTORY AFTER COMG OUT AS GAY

In a sea of nned cktails, Gay Water wants to stand out. * gay without clothes *

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said.

JACKSONVILLE JAGUARS ASSISTANT COACH KEV MAXEN MAK HISTORY AFTER COMG OUT AS GAY

Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Jacksonville Jaguars assistant strength and ndng ach Kev Maxen cid on Thursday to e out publicly as gay hop of livg his life whout fear and to spire others. Before jog Jacksonville’s achg staff, he was a strength ach for the football teams at Baylor and Febary 2022, Maxen reached out to NFL player Carl Nassib, who me out as gay 2021, to seek advice.

Kev Maxen, an assistant ach for the Jacksonville Jaguars, ma sports history after publicly g out as gay.

*BEAR-MAGAZINE.COM* GAY WITHOUT CLOTHES

Jacksonville Jaguars Assistant Coach Kev Maxen Com Out as Gay .

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