Growg up, Spencer Hodson said he mostly heard the term “gay” a negative ntext. Now, he wants to stigmatize the word and create reprentatn spac that tradnally don’t have LGBTQ-owned products, one Gay Water at a time.
Contents:
- MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- WILL YOU BUY GAY WATER?
- IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY
- GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT
- AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone. * gay pour water *
In a sea of nned cktails, Gay Water wants to stand out.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * gay pour water *
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
WILL YOU BUY GAY WATER?
In a sea of nned cktails, Gay Water wants to stand out.Lnchg Thursday is a brightly lored nned vodka and soda beverage that proudly displays who ’s for, stead of backg off om ... * gay pour water *
Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY
Today marks the release of a new ready-to-drk (RTD) brand, Gay Water, has arrived and ’s found and ground the LGBTQ+ muny. * gay pour water *
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.
GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said.
Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. *Photo cred: Gay Water via Instagram. Where Bud Light sks, Gay Water ris to the ocsn.