Contents:
- HOW TO SUBM SAME SEX WEDDGS AND OTHER STORITO THE BIG GAY WEDDG DIRECTORY
- WORKG TOGETHER TO MAKE AN IMPACTWH THE UPL’ NSENT, HAVE A THK ABOUT SUBMTG SAME-SEX WEDDGS FOR PUBLITN AS AN EFFORT TO CREASE BRAND AWARENS FOR YOUR PANY. IN THE SE OF PHOTOGRAPHERS YOU MAY NOT HAVE PTURED A SAME SEX WEDDG YET, SO WHY NOT TRY AND ARRANGE A SAME SEX PHOTOSHOOT. CONTACT SOME OF YOUR WEDDG SUPPLIER LLEAGU AND GET THEM VOLVED. THEY ULD SHARE THE SHOOT IMAG ON THEIR WEBSE AND SOCIAL MEDIA PLATFORMS. WIN WIN WIN FOR ALL. CONSIR PROMOTNAL OPTNS THAT PRIMARILY TARGET SAME-SEX UPL, SUCH AS ONLE DIRECTORI, AND MAGAZ. TAKE TIME TO DO THE SAME DUE DILIGENCE YOU WOULD FOR ANY OTHER ADVERTORIAL OPPORTUNY BY GATHERG THE NECSARY RMATN TO MAKE AN RMED CISN. DON’T ADVERTISE NON-WEDDG PLAC, LIKE BARS OR NON-WEDDG PRT MAGAZ . STOP AND THK ABOUT – WOULD YOU ADVERTISE YOUR WEDDG SERVIC TO STRAIGHT UPL HELLO MAGAZE? YOU MT TARGET AREAS WHERE SAME-SEX UPL ARE, NOT SGL! BE SPECIFIC, NOT BROAD!ADVERTISG ‘PK’ MEDIA – MEDIA PRIMARILY FOR AND ABOUT LBIAN, GAY AND BISEXUAL PEOPLE – BOTH ONLE AND PRT IS ONE WAY FOR BS TO DIRECTLY ACCS AND ENGAGE GAY NSUMERS. SIMPLY CLUDG ‘PK’ MEDIA OUTLETS YOUR DISTRIBUTN LIST FOR PRS RELEAS IS ANOTHER WAY TO CREASE VERAGE OF YOUR BRAND’S PRODUCTS AND SERVIC AMONGST GAY DIENC. THERE ARE SOME WELL REGNISED MAGAZ OUT THERE SUCH AS ATTU, AND GAY TIM. PARTNERG WH MUNY ANISATNS WHICH HAVE A SIGNIFINT NEW MEDIA PRENCE N OFFER BS DIRECT ACCS TO AN TABLISHED GAY DIENCE. FOR EXAMPLE, STONEWALL HAS ALMOST 20,000 MONTHLY E-BULLET REARS, OVER 16,000 FACEBOOK IENDS AND 5,000 TWTER FOLLOWERS, AND OVER 600 MEMBER ANISATNS REPRENTG 5 LN EMPLOYE ACROSS BRA - YOUR APPROACH TO SAME SEX MARKETG
- INSPIRATION RIGHT HERE ON THE BIG GAY WEDDG DIRECTORY
- REAL LIFE WEDDGS
- REAL LIFE WEDDGS
HOW TO SUBM SAME SEX WEDDGS AND OTHER STORITO THE BIG GAY WEDDG DIRECTORY
We're so exced that you're thkg of sharg your story wh The Big Gay Weddg are always on the look out for betiful spiratn for our rears and if you thk you have somethg worth sharg you have e to the right place.
Submtg a weddgWe accept submissns for same sex weddgs om both upl and weddg suppliers, and aim to portray a full range of weddg diversy, om quirky, pretty, vtage, glamoro, stic, budget, DIY, to Big Gay Weddgs. FeatureD BADGEOnce featured on our directory, feel ee to e the ' Fd on 'The Big Gay Weddg Directory' also appli if you currently advertise wh - a selectn of our badg are available to rm you rears that you advertise wh and are proud to do so.
WORKG TOGETHER TO MAKE AN IMPACTWH THE UPL’ NSENT, HAVE A THK ABOUT SUBMTG SAME-SEX WEDDGS FOR PUBLITN AS AN EFFORT TO CREASE BRAND AWARENS FOR YOUR PANY. IN THE SE OF PHOTOGRAPHERS YOU MAY NOT HAVE PTURED A SAME SEX WEDDG YET, SO WHY NOT TRY AND ARRANGE A SAME SEX PHOTOSHOOT. CONTACT SOME OF YOUR WEDDG SUPPLIER LLEAGU AND GET THEM VOLVED. THEY ULD SHARE THE SHOOT IMAG ON THEIR WEBSE AND SOCIAL MEDIA PLATFORMS. WIN WIN WIN FOR ALL. CONSIR PROMOTNAL OPTNS THAT PRIMARILY TARGET SAME-SEX UPL, SUCH AS ONLE DIRECTORI, AND MAGAZ. TAKE TIME TO DO THE SAME DUE DILIGENCE YOU WOULD FOR ANY OTHER ADVERTORIAL OPPORTUNY BY GATHERG THE NECSARY RMATN TO MAKE AN RMED CISN. DON’T ADVERTISE NON-WEDDG PLAC, LIKE BARS OR NON-WEDDG PRT MAGAZ . STOP AND THK ABOUT – WOULD YOU ADVERTISE YOUR WEDDG SERVIC TO STRAIGHT UPL HELLO MAGAZE? YOU MT TARGET AREAS WHERE SAME-SEX UPL ARE, NOT SGL! BE SPECIFIC, NOT BROAD!ADVERTISG ‘PK’ MEDIA – MEDIA PRIMARILY FOR AND ABOUT LBIAN, GAY AND BISEXUAL PEOPLE – BOTH ONLE AND PRT IS ONE WAY FOR BS TO DIRECTLY ACCS AND ENGAGE GAY NSUMERS. SIMPLY CLUDG ‘PK’ MEDIA OUTLETS YOUR DISTRIBUTN LIST FOR PRS RELEAS IS ANOTHER WAY TO CREASE VERAGE OF YOUR BRAND’S PRODUCTS AND SERVIC AMONGST GAY DIENC. THERE ARE SOME WELL REGNISED MAGAZ OUT THERE SUCH AS ATTU, AND GAY TIM. PARTNERG WH MUNY ANISATNS WHICH HAVE A SIGNIFINT NEW MEDIA PRENCE N OFFER BS DIRECT ACCS TO AN TABLISHED GAY DIENCE. FOR EXAMPLE, STONEWALL HAS ALMOST 20,000 MONTHLY E-BULLET REARS, OVER 16,000 FACEBOOK IENDS AND 5,000 TWTER FOLLOWERS, AND OVER 600 MEMBER ANISATNS REPRENTG 5 LN EMPLOYE ACROSS BRA - YOUR APPROACH TO SAME SEX MARKETG
In 2009 Lloyds TSB were named Bra’s Top Employer for lbian, gay and bisexual people Stonewall’s Workplace Equaly Inx and 2010 they began to explore ways they uld engage wh their gay ctomers and potential led Lloyds TSB to be the first fancial servic pany the UK to clu an image of a gay uple a mastream advertisg mpaign for s savg bs regnis that gay people are an tegral, valuable part of their workforce and ctomer has been an overwhelmg posive receptn both externally and ternally to the mpaign, generatg much ‘pk’ media attentn and onle viral activy. Advertisg ‘pk’ media – media primarily for and about lbian, gay and bisexual people – both onle and prt is one way for bs to directly accs and engage gay nsumers.
Simply cludg ‘pk’ media outlets your distributn list for prs releas is another way to crease verage of your brand’s products and servic amongst gay dienc. There are some well regnised magaz out there such as Attu, and Gay Tim. Partnerg wh muny anisatns which have a signifint new media prence n offer bs direct accs to an tablished gay dience.
Different approach may be need to reach all gay upl Tokenistic imagery or visuals that ambiguoly try to appeal to gay nsumers rather than beg explic about cludg gay people rg hollow.
INSPIRATION RIGHT HERE ON THE BIG GAY WEDDG DIRECTORY
Don’t go crazy wh rabows bee you've seen them many tim on the televisn/ gay specific shops, pubs and clubs.
REAL LIFE WEDDGS
The most succsful mpaigns have been those that have livered the msage of beg gay-iendly explicly. Gay nsumers n ually tect if an advert tend for a straight dience is beg ed to advertise to a gay market, which sends the msage that the brand is not willg to pledge s full mment to gay people. Do whats bt for you and your bsDon’t jump on some gay weddg promotnal bandwagon jt bee the aniser ntacts you and tells you that this is gog to be such an amazg event/the event of the year.
REAL LIFE WEDDGS
– Weddg shows – do they have to be gay?