On Tuday, Raphael Orlove and Bill Caswell posed the qutn on Jalopnik, “Why Aren’t There More ‘Out’ Gay Race Car Drivers?” Actually, there are more than you thk.
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WHAT ARE THE TOP GAY-FRIENDLY CARS?
It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream. Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay. When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads.
”At that time, gay-iendly advertisg was largely limed to the fashn and alhol dtri. When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that? You’d be known as a gay pany.
” In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market.
THERE ARE MORE 'OUT' GAY RACG DRIVERS THAN YOU THK
“All the l of marketg went out the wdow at this fear” of marketg to gays and lbians, he says.