Ford Dtroys their Brand wh Gay Raptor

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"You asked Ford to make the Very Gay Raptor a realy… and we heard you."

Contents:

FORD ACTUALLY BUILT A 'VERY GAY RAPTOR' RPONSE TO AN TER TROLL

Ford builds Very Gay Raptor out of a Ranger Raptor Special Edn a strong stance agast homophobia. It buts at Christopher Street Day Cologne. * ford gay pickup *

A spokperson for Ford said an email to Rters, “The vio is a year old and was created and ed by the Ford team Europe for a specific purpose – to make somethg posive out of a negative onle ment that a lor of our new Ranger Raptor pickup was ‘very gay. Ford did not release a new “Very Gay Raptor” ad mpaign 2023; the onle vio dat to article was produced by the Rters Fact Check team. Ford rpond to an ter troll wh a strong statement agast homophobia, creatg a rabow and gltery gold-wrapped tck that parad the streets of Cologne, Germany to celebrate Pri Day.

"Very gay" is how one ter nizen scribed the new Ranger Raptor Special Edn pickup a ment on a Ford Europe social media post.

FACT CHECK: HAS FORD ROLLED OUT AN LGBT 'VERY GAY RAPTOR' TCK?

Is the "Very Gay Raptor" a social media hoax or a real thg om Ford Motor Co.? Here's the unsettlg answer. * ford gay pickup *

What Ford has dubbed the Very Gay Raptor ma s but at the Christopher Street Day para, a LGBTQ+ celebratn Cologne.

FORD ROLLS OUT 'VERY GAY' TCK RPONSE TO HOMOPHOBIC TROLL

An onle menter lled the new Ford Raptor Ranger "gay," so Ford created the #VeryGayRaptor time for Berl's Pri celebratns. * ford gay pickup *

The ncept never ma to productn, but was later repated rabow lors by Ford's ternal GLOBE (Gay, Lbian Or Bi-Sexual Employe) group for e Christopher Street Day celebratns for many years. It looks like the Ford executiv who uld have stopped their brand om beg the “Bud Light of Tcks” had already done the ed a year ago, when they ran the “Very Gay Raptor” — y, that is s real name — at a major motorsports event. The ad featur the Worlds Strongt Men to nvce you how tough the new “Very Gay Raptor” really is!

The ad shared by London featur Rob Kearney, the first openly gay petor the World’s Strongt Man petn, talkg up the allyship he found the event. Others also recently posted promotnal vios of the “Very Gay Raptor, ” a rabow flag-becked versn of the $56, 000-pl tw-turbo performance tck:.

FORD BUILDS 'VERY GAY' RANGER RAPTOR IN RPONSE TO HOMOPHOBIC COMMENT

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The only thg that’s wrong about the statements is that the “Very Gay Raptor” isn’t somethg new. “Ford will ntue monstratg s allyship wh the LGBTQ+ muny at the Goodwood Ftival of Speed this week, brgg ‘Very Gay Raptor’ and the Next-Gen Ranger Raptor along for the ri, ” Ford said a news release last June, clarg that the tck would “refe ‘tough. “Created 2021, ‘Very Gay Raptor’ was born rponse to a negative ment on social media, wh Ford renrg s most bada** nameplate sparklg gold adorned wh rabow graphics, ” the news release said.

FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER

Ford celebrat Pri Month wh a 2022 Bron Wildtrak rated the same lor scheme as 2021's 'Very Gay' Raptor Ranger. * ford gay pickup *

Footage of the “Very Gay Raptor” also featur promently a rep of Ford’s numero petn rs and productn specials at Goodwood last year:. Whereas prevly an ostentatly woke mpaign specifilly targetg nsumer products that are cidly unwoke would fly unr the radar for most people, the “Very Gay Raptor” sudnly seems like a “Very Bad Ia” — particularly for a pany stgglg other areas at prent that has to sell the Ford Ranger Raptor to a mostly male, generally nservative clientele that’s not nsirg a sendhand Nissan Leaf the Raptor’s stead.

(Before Mulvaney), ’ll be cur to see what Ford do wh the “Very Gay Raptor” and what kd of publicy gets over the next few months. Advertisg, Automobile, Boytt, bs and pani, Culture, Homosexual Agenda, inty polics, LGBT, social media, Transgenr, Tweet, vio, wokens.

Ford Very Gay RaptorWhen Ford Germany recently unveiled s new blue Ford Ranger Raptor, got plenty of praise, but there was one piece of feedback the pany said “stopped our tracks.

FORD GERMANY UNVEILS ‘VERY GAY’ TCK, PATED GLTER GOLD AND RABOW LORS, EPIC RPONSE TO HOMOPHOB

“Very Gay Raptor”’ (VGR) and Next-Gen Ranger Raptor to appear at the Goodwood Ftival of Speed, reaffirmg Ford’s long-term mment to LGBTQ+ allyship * ford gay pickup *

” What happened next was a masterclass shuttg down homophobic a vio released on Twter by Ford Europe, the tomaker revealed s new and improved “Very Gay Raptor” cked out rabows and gold glter. A 60-hour procs saw the vehicle draped rabow and gold glter Alpha foil, then topped wh rabow and heart isn’t even the first time that Ford has cked out a Gay Pri vehicle.

It was also created due to a specific, negative social media menter that lled the Raptor's origal lor of Performance Blue "very gay. Gallery: Ctom 'Very Gay' Ford Ranger Raptor Regnizg the discrimatory tone of the ment, the tomaker rpond wh an over-the-top image of a rabow Ranger to make the pany's posn very clear. Addnally, Ford's GLOBE (Gay, Lbian, or Bisexual Employe) work celebrat s 25th anniversary this year, supportg LGBTQ+ employe and diversy the workplace.

FORD’S ‘VERY GAY RAPTOR’ SET TO REFE ‘TOUGH’ AT GOODWOOD

Ford is gog beyond last year's Very Gay Ranger wh the new Very Gay Raptor. It drs a Ranger Raptor a Pri flag rabow body and gold accents. * ford gay pickup *

The Very Gay Raptor will be on display Cologne through Augt 28 and partake the annual ColognePri 2021 para on Sunday. While the practice is, luckily, beg more and more a thg of the past, there are sadly still people out there who will e the term "gay" as a pejorative. That kd of sual, everyday homophobia is ls socially acceptable than ed to be— part due to the fact that now people are more cled to ll out when they see or hear .

FORD CREATED A RABOW 'VERY GAY' RANGER RAPTOR IN RPONSE TO AN ONLE TROLL

Ford Germany built a Very Gay Ranger Raptor as a rponse to a homophobic menter. * ford gay pickup *

The marketg team at Ford adopted a slightly different approach, and stead took the ment as a challenge: What would a "very gay" versn of their tck look like?

FORD VERY GAY RANGER RAPTOR MAK COLORFUL DEBUT AT GOODWOOD

The Very Gay Ranger Raptor is Ford's rponse to discrimatory ments ma over this tck's Performance Blue pat beg "very gay." * ford gay pickup *

Ford Germany is throwg a tckload of sha at a person who said that one of s latt releas was “ol, ” but the lor was “gay.

”Ford Europe rpond to the ment wh glz, glam and gay lors, sharg on social media a 30-send animatn showg what a “very gay” tck would look like: pated gold glter, wh a rabow on s si.

FORD BUILT A ‘VERY GAY’ RANGER RAPTOR RPONSE TO A MENT

Explore gay Mosw wh Mr Hudson. The bt of Mosw for the discerng gay man. Where to sleep, eat, drk, shop and play. * ford gay pickup *

Breakg NewsAs happensGet updat on the ronavis panmic and other news as happens wh our ee breakg news email ptn read, “‘Very Gay’ was a pliment, right? ” followed by a rabow emoji and the hashtag pany later cid to “take one step further” and created a very real, very queer gold-and-rabow Raptor tck — which also wh a pk heart on the Very Gay Raptor was troduced to the world over the weekend, durg Christopher Street Day Cologne, the cy’s versn of LGBTQ Germany, which is based Cologne, has participated the cy’s Pri celebratns for the last 25 “very gay” tck, which was ed the Pri para, was wrapped 30 square meters (323 square feet) “of foil the unique rabow and gold dt sign, ” the pany said a took workers around 60 hours to transform a regular tck to a Very Gay pany also featured a rabow-lored Ford Ka, a now-disntued pact r, which Ford had brought to the 1998 Christopher Street Day celebratns. This year, 's a new Ford Bron Wildtrak 2-door and wears the same rabow and glter gold livery as last year's "Very Gay Raptor" built rponse to an ter troll.

In rponse, Ford created the rabow Ranger Raptor, postg on social media, "'Very Gay' was a pliment, right? “Very Gay Raptor”’ (VGR) and Next-Gen Ranger Raptor to appear at the Goodwood Ftival of Speed, reaffirmg Ford’s long-term mment to LGBTQ+ allyship. GOODWOOD, UK, June 21, 2022 – Ford will ntue monstratg s allyship wh the LGBTQ+ muny at the Goodwood Ftival of Speed this week, brgg “Very Gay Raptor” and the Next-Gen Ranger Raptor along for the ri.

“VERY GAY RAPTOR” BUILT BY FORD

Ford Germany took s Very Gay Raptor tck to Cologne Pri after a homophobe lled a blue pat lor "very gay" * ford gay pickup *

The appearance of “Very Gay Raptor” at the event near Chichter, UK, will be ed to further iate important discsns and aimed at drivg out discrimatn the tomotive dtry, and beyond. As part of this, Ford will be prentg live ssns of s new “Tough Talks” seri at Goodwood om the tck bed of “Very Gay Raptor”, hosted by Welsh gby legend Gareth Thomas, the first openly-gay gby unn player.

Created 2021, “Very Gay Raptor” was born rponse to a negative ment on social media, wh Ford renrg s most badass nameplate sparklg gold adorned wh rabow graphics. In a vio teasg the appearance of “Very Gay Raptor” and Next-Gen Ranger Raptor at the event, both vehicl speed through off-road trails vered mud – at tim takg different paths, facg off, yet displayg their equally imprsive and tough abili, regardls of their differg inti. The Next-Gen Ranger Raptor, appearg for the first time as “Very Gay Raptor”, will make s European dynamic but at Goodwood, tacklg the challengg off-road track between ns up the famo hill, powered by a tw-turbo 3.

One ter menter lled Ford Germany’s Ranger Raptor lor ‘very gay’ and the pany rpond the bt way. The Very Gay Raptor is a Ranger Raptor sportg Pri lors and a sparkly gold ’s Ranger Raptor Wants Its Midsize Off-Roadg Crown BackOffEnglishFord’s European arm recently lnched the Ranger Raptor Special Edn a promo showg the pickup rippg right to an old-school wtern movie plot.

FORD BUILDS 'VERY GAY' RANGER RAPTOR RPONSE TO HOMOPHOBIC MENT

Auto giant Ford is among the new pani targeted onle, mentned on Twter over an ad relatg to a "Very Gay Raptor." * ford gay pickup *

But one menter took issue wh the tck’s Performance Blue lor, llg ‘very gay’ and tellg Ford to pat the tck yellow and ed this opportuny and Christopher Street Day Cologne, Germany, to make a statement wh a Ranger Raptor: Christopher Street Day is an LGBTQIA+ event that tak place Germany and across Europe. In a vio released on Twter by Ford Europe, the tomaker revealed s new and improved "Very Gay Raptor" cked out rabows and gold glter.

INSIGHT & STRATEGY | FORD: VERY GAY RAPTOR

\u201cORGULLOSO pertenecer a ta faia \ud83d\u0d\n\n#Fordpri #VeryGayRaptor\u201d — Jose Iglias (@Jose Iglias).

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Jun 21, 2022 at 2:38pm ET Ford is gog beyond last year's Very Gay Ranger wh the new Very Gay Raptor.

In addn to takg a n up the hill there, the Very Gay Ranger's rgo bed will be the stage for ssns of what Ford lls "Tough Talks. " Welsh gby player Gareth Thomas, who is gay, is havg nversatns about how the to dtry n be more clive and foster allyship for the LGBTQ+ muny.

Gallery: Ford Very Gay Raptor For Goodwood Ford has not yet buted the versn of the latt Ranger for the Uned Stat. The origal Very Gay Ranger was a project om Ford of Germany for the Christopher Street Day celebratn Cologne. " The pany cid to turn the homophobic plat to somethg worth celebratg by buildg the rabow-and-gold pickup.

IN RPONSE TO A HATEFUL COMMENT, FORD ROLLS OUT ‘THE VERY GAY RAPTOR’

The Very Gay Ranger was also a homage to a rabow-lored Ford Ka pickup nversn that Ford build for Cologne's Christopher Street Day 1998. In the Uned Stat, Ford observed Pri Month this year by buildg a Ford Bron Wildtrak wh the same rabow-and-gold lor scheme as the Very Gay Ranger and Very Gay Raptor. Tips, Tricks & TrendsWhen an onle rponse lled the Performance Blue pat on Ford's entry to the Christopher Street Day para "very gay" Ford cid to transform the tck to the "Very Gay Ranger Raptor.

Origally meant to be the standard Ford Performance Blue, thgs changed after someone posted that the lor looked “very gay. So, the GLOBE (Gay, Lbian, or Bisexual Employe) at Ford are celebratg 25 years of celebratg diversy the workplace. It was also created due to a specific, negative social media menter that lled the Raptor's origal lour of Performance Blue "very gay.

FORD RPONDS TO HOMOPHOBIC TROLL BY CREATG A ‘VERY GAY’ TCK

Gallery: Ctom 'Very Gay' Ford Ranger Raptor Regnisg the discrimatory tone of the ment, the tomaker rpond wh an over-the-top image of a rabow Ranger to make the pany's posn very clear. This isn't the first time the Dearborn-based pany has created a wheeled tribute - prevly, troduced the Very Gay Raptor rponse to hateful onle ments.

It also serv as the Amerin unterpart to the aforementned Very Gay Raptor, which was cleverly created rponse to a homophobic Twter rponse left unr one of Ford's posts. In 1996, Ford did somethg unheard of at any large-sle pany Germany: tablished an -hoe group for Gay, Lbian or Bisexual Employe – GLOBE. About two weeks after the vio was released, one YouTube viewer mented that the lour of the tck was ‘very Gay’, suggtg that Ford pat ‘BlackNGold [sic] or mo’ stead.

FORD VERY GAY RANGER RAPTOR MAK LOURFUL BUT AT GOODWOOD

In rponse, on 25 June, Ford tweeted a digal animatn of the Raptor cked out wh a new rabow and glterg gold pat job, along wh the ptn ‘Very Gay was a pliment right? London-based agenci VMLY&R, MakerHoe and Hill+Knowlton Strategi, then worked wh Ford to create the Very Gay Raptor pickup real life and take to the streets of Cologne, Germany, celebratn of Pri Day.

FORD RANGER MAK A SPLASH U.S., COM OUT AS GAY IN EUROPE

The Very Gay Raptor mpaign all began when someone mented that the new Ranger Raptor pickup tck was ‘very gay’. Shields: A uple of days after lnched, our -hoe producer and the director of the film told someone had mented on the vio to say that the blue Raptor was ‘very gay’. We’ve also recently lnched a ntent seri lled Tough Talks, which Welsh gby player Gareth Thomas driv the Very Gay Raptor around and terviews people about the notn of beg ‘tough’.

​​​​​​​Watt: There were also a lot of people who wanted to riff off of this ia and started creatg loads of ‘Very gay this’ and ‘Very gay that’ py for the brand. Homosexualy is legal, although a vaguely-word 2013 law prohibs the promotn of ‘non-tradnal’ relatnships.

That said, the vast majory of viss rema trouble-ee, even for visors who equent the cy’s ls-than-secret gay bar and club bt hotels MoswThe historic exterr of the Hotel Metropol, facg the ternatnally-celebrated Bolshoi Theatre and close to many of the other ma thgs to do Mosw, is nothg pared to s sumptuo terrs.

THREAD: FORD DTROYS THEIR BRAND WH GAY RAPTOR

The rpeted terrs give this stay a homely ambience, which marri well wh breakfast – which is served your CrewiRemend hotels Gay Mosw - Mosw.

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Advertisg, Automobile, Boytt, bs and pani, Culture, homosexual agenda, inty polics, LGBT, social media, transgenr, tweet, vio, wokens. Ford’s ditn to s LGBTQ employe began 1994 when first tablished Ford Fay as a way to start a nversatn on gay, lbian, and bisexual workplace issu. A year later, the group’s name changed to Ford Gay, Lbian, or Bisexual Employe (Ford GLOBE) and is still gog strong to this day.

After receivg a homophobic ment on s Performance Blue F-150 Raptor, sayg that the lor was “very gay”, Ford’s Germany divisn rolled out the Very Gay Raptor for Germany’s Christopher Street Day Celebratn (an equivalent of Pri celebratns the Uned Stat) Cologne, the largt celebratn Germany. (Photo Cred: Ford Media Center Dtschland) Ford Ka pick-up and s big brother Ford Very Gay Raptor. (Photo Cred: Ford Media Center Dtschland) For Christopher Street Day Cologne – Ford Rabow Ka Pick-up and s big brother Ford Very Gay Raptor.

Ford offered the bt possible rponse to an onle troll who lled their newt tck “very gay”: pat gold, slap a rabow flag on , and take to Pri. The unnamed menter lled the lor “very gay” and urged Ford to pat the tck “black [and] gold or mo!

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Insight & Strategy | Ford: Very Gay Raptor - World Feratn of Advertisers .

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