Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * gay themed cocktails *

Say Gay Life isn't about followg all the l and tradns people expect.

From June 28th to July 3rd, the gay muny New York Cy at the Stonewall rted agast police raids. History nsirs the rts as the talyst to the gay rights movement the Uned Stat. Mother Mother is far om a new term ed by morn gay muni.

CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT

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GayTim f mother as "a term of rpect for powerful, nfint femy" and n even be a label for cishet women who are queer ins.

So many of them have been fearls lears of the gay rights movement, cludg Marsha P. What was once a sgle Gay Pri Day June is now a 30-day celebratn of all sexuali, genrs, love, and the impact that the LGBT muny has on the world.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

Between the John Waters film, Denver Zoo’s gay celebry uple, and the blow-up Pri party favors, ’s safe to say that the flamgo is a gay in. Ngrs to publicly e out as gay voluntarily AND marry someone of the same sex while office.

This cholate vanilla vodka marti is a ky homage to California’s first openly gay elected official and arguably the most famo Amerin LGBT polician: Harvey Milk. Celebrate one of the most important events leadg to the gay liberatn movement wh whiskey, sweet red vermouth and angostura bters. In a sea of nned cktails, Gay Water wants to stand out.

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In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

THE COCKTAILS OF GAY PRI! AHEM.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

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