Gay Water is a nned vodka soda and liftyle brand curated by and for the queer muny. We speak to founr Spencer Hodson about the makg of the brand, the challeng he's faced along the way, and the greater gay good.
Contents:
- ‘GAY WATER’ IS A NEW VODKA SODA STARTUP WH A MISSN TO CELEBRATE LGBTQ+ INTY
- A DRK FOR THE COMMUNY - GAY WATER
- ‘THE SHAPE OF WATER’ GAVE ME WHAT MARVEL MOVI NEVER HAVE: A GAY HERO
- GAY MEN TO THE RT OF : YOU’RE LATE TO WHE CLAW
- MEET THE GAY PNEERS WHO MA ‘THE BOYS THE BAND’ HAPPEN
‘GAY WATER’ IS A NEW VODKA SODA STARTUP WH A MISSN TO CELEBRATE LGBTQ+ INTY
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A DRK FOR THE COMMUNY - GAY WATER
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It's no secret that vodka sodas have bee somewhat of a stereotype the gay muny when to bellyg up to the bar. For years, brands like To's and Absolut have domated the market for pris, but one gay founr is shakg up the spir world wh a new big gay Water, found by Spencer Hodson, is a nned vodka soda and liftyle brand curated by and for the queer Water founr, Spencer Hodson“I was on a trip wh a girliend who was talkg about a job that she had jt gotten the beverage dtry, and we were havg drks, ” he said.
‘THE SHAPE OF WATER’ GAVE ME WHAT MARVEL MOVI NEVER HAVE: A GAY HERO
“I orred a vodka soda and turned to her and asked, ‘Did you know that wh the queer muny, typilly an olr generatn of gay men, vodka soda is referred to as gay water?
”Hodson, who had already been toyg wh the ia of creatg his own beverage product, said he followed the gay water ia down the rabb hole to see where would lead Febary of 2022, Hodson has been htg the pavement wh his new pany, while workg a full-time gig and nsistently curatg ntent for TikTok and Instagram.
GAY MEN TO THE RT OF : YOU’RE LATE TO WHE CLAW
Most people will know him as @hoddspenrs on TikTok, and he hop the queer muny will help lnch Gay Water forward. ” Although the popular ntent creator lov his privacy, he also knows that at some pot, people wh platforms need to e them for the greater good, or gay. And the gays™ love a lorful Gay Water founr said he worked wh a queer signer, Hawaiian native Ryan Sagawa, for all thgs brandg, om the logo to the lors.
“But I would say, took like three to four months on the brand inty work — I really wanted to create an inty for the brand through the logo, through the lors, that really was reflective of the muny, whout necsarily leang only towards gay men. ”There is power creatg a mastream brand that has “gay” the name.
Hodson hop to create muny and stigmatize the word gay by havg his product major retail liquor distributors. “I grew up a time where high school people would say ‘that's so gay’ and meant that somethg was ‘bad, ’” he said. “There's no reason that the word gay should ever mean that, bee s origal fn means happy.
MEET THE GAY PNEERS WHO MA ‘THE BOYS THE BAND’ HAPPEN
”The brand tends to reclaim and repture the joy the word, ‘gay’ bee he says that the LGBTQIA+ muny spreads joy and posivy.
Gay Water’s two biggt valu are joy and muny and Hodson said he’s tryg to build that to the brand’s DNA. (urty of Gay Water)An tegral element of any brand is fundg, and Hodson unrstands this well.
To prerve Gay Water's clive roots, he plans on relyg on fay, iends, and the LGBTQ+ muny as backers…and the allied straights.