Contents:
- IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL
- HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD
- THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL
Asexual people who experience romantic attractn might also e terms such as gay, bi, lbian, straight and queer njunctn wh asexual to scribe the directn of their romantic attractn.
Gay. Also, a generic term for lbian and gay sexualy - some women fe themselv as gay rather than lbian. Homosexual.
HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD
The term ‘gay’ is now more generally ed. The acronym that llectively refers to dividuals who are lbian, gay, bisexual, trans, queer or qutng. When a lbian, gay, bi or trans person’s sexual orientatn or genr inty is disclosed to someone else whout their nsent.
This was ed the past as a more medil term (siarly to homosexual) to refer to someone whose genr is not the same as, or do not s fortably wh, the sex they were assigned at birth.
IKEA has a long-standg history of supportg equaly of LGBTQ dividuals, cludg beg the first brand to feature a gay uple mastream advertisg over 20 years ago. Fally, the uch have said, “Gay rights!
THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
Dtsch’s 1994 ad “Dg Room” for Ikea marked a pivotal moment advertisg as the spot shar TV’s first gay uple. And this go back to 1994, well before beg openly gay was monplace. It was an IKEA mercial that Dtsch produced, showsg the first openly gay uple, buyg furnure.
Lookg back, the 1990’s emerged as a of niche marketg, and a number of advertisers targeted gays, as surveys showed they often enjoyed a higher disposable hoehold e. On this new episo of our Tagle podst, we close out Pri Month wh a look back at the 1994 Ikea mercial that was the first mastream ad ever to feature a gay uple. " "I don't know if I'll ever stop thkg about the ikea bisexual pri uch sayg 'nobody believ you' like how the f*** is this real, " rpond one Twter er who intified himself as gay.
Never one to shy away om a sndal, ntroversy or unorthodox marketg scheme, 1994, Ikea aired a mercial featurg two men shoppg for a dg room table, the first major natnal TV ad to portray a gay uple, well, ever. Tim article, Fred Danzig, then-edor of Advertisg Age said, "It is one small step for Madison Avenue, but is one giant leap for the gay muny.