Chevrolet buted two ads that feature gay upl, the first time same-sex upl have been featured an Olympics Openg Ceremony mercial. The theme of the ads are “fay,” cludg this le: “While what means to be a fay hasn’t changed, what a fay looks like has.”
Contents:
- CHEVY GAY PRI AD HAS ELECTRIC CAR COMG OUT OF THE CLOSET
- CHEVY GAY UPLE ADS BUT DURG SOCHI OPENG CEREMONY; NI POLIL TENTNS
CHEVY GAY PRI AD HAS ELECTRIC CAR COMG OUT OF THE CLOSET
When Chevrolet promently featured gay and lbian upl a fay-foced mercial tled "The New Us," marketg experts saw as a breakthrough. And they thk other tomakers will e to see the same way." emprop="scriptn * chevy gay *
Chevrolet Volt’s full page ad Between The L’ June Pri issue has taken the blogosphere and social works by storm, receivg praise om LGBT and tomobile bloggers, gay prs and even Gee Takei.
Amir Iliaifar, blogger for, wrote, “When a r pany along open support of a polarizg subject like homosexualy — as General Motors did wh s lighthearted Chevrolet Volt ad — warrants a gree of rpect and acknowledgment.
First tomaker to jo the Natnal Gay and Lbian Chamber of Commerce. Recently joed the Fair and Equal Michigan effort to amend the state’s civil rights law to ver lbian, gay, bisexual and transgenr dividuals. Pri flags have been a symbol for the LGBTQ+ muny sce 1977 when Harvey Milk, polician and gay-rights activist, challenged Gilbert Baker, a U.
CHEVY GAY UPLE ADS BUT DURG SOCHI OPENG CEREMONY; NI POLIL TENTNS
In celebratn of Motor Cy Pri, which occurred Detro this weekend, Chevy released a clever, gay-iendly ad which an electric r out of the closet and says, "Mom, Dad, I'm electric. Although GM, known to be supportive of LGBT , was clearly g this ad as a metaphor to promote tolerant behavr, this actually isn't the first time that there has been headl about electric rs beg lled you rell, Ron Howard's cematic flop "The Dilemma" provoked uproar om the LGBT muny when the trailer clud a le which Vce Vghn announced, "Electric rs are gay. "People flipped out, Vany Fair wrote a lumn askg if electric rs are, fact, gay, and producers pulled the then there is "The Simpsons'" satire of the entire "electric rs are gay" meme, which an electric r of the future announc, "I n't go very fast or very far and if you drive me people will thk you're gay.
When Chevrolet promently featured gay and lbian upl a fay-foced mercial tled "The New Us, " marketg experts saw as a breakthrough. Jt Bell, CEO of Arc & Arrow Creative Group, an agency foced on nnectg brands wh the lbian, gay, bisexual and transgenr market, lls the spot for the Traverse crossover, aired durg NBC's Olympics broadsts, "monumental, " and says was "no ty move for Chevrolet" to clu three fai head by gay upl among the 12 who were spotlighted. Those ncerns have kept LGBT msagg and imagery largely nfed to media viewed only by the gay muny.
But high-profile mov such as Chevy's, along wh growg public acceptance of gay rights, uld emboln other tomakers to brg their LGBT msagg to the mastream as part of tablishg a more clive brand inty. Even so, Chevy received a barrage of cril msag on Facebook om viewers cryg what they saw as the brand's support for gay marriage as a polil e, and vowg to boytt Chevy products.