In a marketg masterstroke, McDonald's has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad. The trick that mak the strategy work: The ad, viewable below, is only airg on French televisn -- and on YouTube, where 's bee an ternatnal sensatn and been viewed more than 1 ln tim. By stayg off U.S. televisn, McDonald's has done a reach-around to the dience wanted and an end-n around right-wgers who might e a stk over the ad.
Contents:
- MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
- FANS ARE GOG ALL ON CELEBRATG GRIMACE’S BIRTHDAY AND CLARG HIM A GAY IN
- MCDONALD'S NEW GAY FRI AND TARGET'S LOVE AFFAIR WH LGBTQ
- WHY MCDONALD'S GAY AD FRANCE PISSED OFF... WA FOR ... GAYS
- GAY GROUP: DON'T TST MCDONALD'S COMMERCIAL
MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
* mcdonald's gay commercial *
The Pri EBN (formerly known as McDonald’s Gay, Lbian & Alli Network) was found 2005 and striv to build awarens, equy, cln and opportuni for employe and ctomers om the LGBTQ+ muny. In a marketg masterstroke, McDonald's (MCD) has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad.
Msage: McDonald's is a place where you n be yourself -- even if you're gay.
FANS ARE GOG ALL ON CELEBRATG GRIMACE’S BIRTHDAY AND CLARG HIM A GAY IN
Gay i are the new hot em on McDonald's men Washgton D.C. The new lorful em has been add to celebrate the gay muny and their upg para this month. * mcdonald's gay commercial *
The pany is a member of the Natnal Gay and Lbian Chamber of Commerce and has supported Out & Equal Workplace Advot, a natnal anizatn that helps build gay, lbian, bisexual and transgenr muny the workplace.
The ad isn't a viral h jt bee 's gay-iendly -- 's partly bee 's simply a really well-executed ad that's more enjoyable to watch than a typil Amerin McDonald's ad.
MCDONALD'S NEW GAY FRI AND TARGET'S LOVE AFFAIR WH LGBTQ
The Print of the Natnal Gay and Lbian Chamber of Commerce is accg McDonald’s of hypocricy after the French divisn of the rporatn aired a gay-themed mercial France. "They were lookg to portray themselv as an advote of the LGBT (lbian, gay, bisexual and transgenr) muny or an ally ... when was pletely unter to what their actns here the U.S. were," said Jt Nelson, the print and -founr of the Natnal Gay and Lbian Chamber of Commerce (NGLCC). * mcdonald's gay commercial *
The popular fast food cha McDonald's is jumpg on the gay pri tra, offerg up gay iendly i to their ctomers.
And 's not jt McDonald's that's phg a pro-gay agenda – Target stor are dog too.
WHY MCDONALD'S GAY AD FRANCE PISSED OFF... WA FOR ... GAYS
The Amerin Fay Associatn reports, "For the past two years, Target stor have entire sectns dited to products normalizg homosexualy. In many stanc, profs om the sale of the products are donated to gay advocy groups for the promotn of the liftyle to children public schools. The Print of the Natnal Gay and Lbian Chamber of Commerce is accg McDonald’s of hypocricy after the French divisn of the rporatn aired a gay-themed mercial France.
"They were lookg to portray themselv as an advote of the LGBT (lbian, gay, bisexual and transgenr) muny or an ally... Were, " said Jt Nelson, the print and -founr of the Natnal Gay and Lbian Chamber of Commerce (NGLCC) Print of the Natnal Gay and Lbian Chamber of Commerce is accg McDonald’s of hypocricy after the French divisn of the rporatn aired a gay-themed mercial France, ABC News is reportg. Were, " said Jt Nelson, the print and -founr of the Natnal Gay and Lbian Chamber of Commerce (NGLCC).
We have an employee work -- The McDonald's Gay, Lbian & Alli Network, " the pany said. For McDonald's to "ntue to distance themselv om the gay muny here the stat and n an ad like that another untry -- jt seemed to be a double standard or double speak, " Nelson said.
GAY GROUP: DON'T TST MCDONALD'S COMMERCIAL
It's no surprise that right-wg punds are a lather about a French McDonald's ad which a gay teen and his dad de at the goln arch. But would you believe 's angered gay-rights groups as well?
It turns out that shortly after the French ad began airg last week, the Natnal Gay & Lbian Chamber of Commerce sent McDonald's (MCD) a sthg letter that severed s ti to the pany and rejected any future fancial support the pany might offer. The group has been prsg McDonald's to prent a ncrete actn plan on how planned to reach out and engage the Amerin gay and lbian nsumer, whout rponse. For ntrast, Macy's (M) is an out-ont supporter of gay rights wh s signature big balloons floatg Pri paras natnwi, and a Pri + Joy Web se that ti to numero -store events and featur such as same-sex gift registri.