Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump.
Contents:
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- SHJIRO ATAE OUT AS GAY AS JAPAN FAC PRSURE TO PASS PRO-LGBTQ+ LEGISLATN
- THE 50 GAYT ADS EVER
- (AS) GAY AS A LARK
- HOW ADVERTISG DEPICTS GAYS AND LBIANS
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
Japane pop star Shjiro Atae announced that he is gay on Wednday – a bold move for such a public figure Japan, a the untry still do not regnize same-sex unns. * ad gay as *
A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot.
An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why.
Brands that chose to reprent gay and lbian people were takg a huge risk. In 1986, the vodka brand Absolut created an ad that clud the artwork of Keh Harg, an AIDs advote who was openly gay at the time. To draw a rrelatn to the prent day, another vodka brand, Stoli, 40 years later produced an ad honorg polician and gay rights activist Harvey Milk wh a specially themed bottle–and a robt ad mpaign to support the lnch.
SHJIRO ATAE OUT AS GAY AS JAPAN FAC PRSURE TO PASS PRO-LGBTQ+ LEGISLATN
* ad gay as *
Even though their support was often subtle, the ads still shocked the world wh their mastream reprentatn the face of a wily homophobic culture.
Wh the ntug taboo agast gay reprentatn and the backlash om queer-iendly ads the 1980s, brands ntued to shy away om the overt reprentatn of LGBTQ+ people most advertisements.
It was IKEA that first ma wav wh their mercial that featured an openly gay uple.
THE 50 GAYT ADS EVER
Defn of (as) gay as a lark the Idms Dictnary. (as) gay as a lark phrase. What do (as) gay as a lark exprsn mean? Defns by the largt Idm Dictnary. * ad gay as *
As one of the first reprentatns of a gay uple takg part normal activi, like shoppg for furnure, this mercial paved the way toward LGBTQ+ acceptance durg this era. For the first time, mastream Ameri saw a gay uple portrayed the same as any other uple a healthy, romantic relatnship. But wh gay marriage still illegal and a lgerg stigma surroundg queer inti, most brands played safe.
(AS) GAY AS A LARK
From CarGus to Doros, when me to mercials, 2021 was pretty gay. * ad gay as *
Dpe the growg prence of gay characters early 2000s entertament, pani still risked backlash for showg explic LGBTQ+ clivy. Levi’s took a more direct approach wh a mercial that had two distct endgs, one for a straight dience and one for a gay dience. Japane pop star Shjiro Atae announced that he is gay on Wednday – a bold move for such a public figure Japan, a the untry still do not regnize same-sex unns.
I am a gay man. His post ntued, “It has taken me a long time to be able to say I am gay.
Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there.
HOW ADVERTISG DEPICTS GAYS AND LBIANS
It found that among those exposed to LGBTQ+ folks media, 48 percent reported beg more acceptg of gays and lbians, pared wh a 35 percent acceptance rate among those who had those who had recently seen LGBTQ+ reprentatn, acceptance rat were also higher toward bisexual people (45 percent vers 31 percent), nonbary people (41 percent vers 30 percent), and equal rights for LGBTQ+ people (80 percent vers 70 percent) power of visibily also extend to personal relatnships. Addnally, 79 percent of the LGBTQ+ exposed reported beg fortable wh havg a rabow fay as neighbors (pared to 72 percent), 69 percent would be fortable startg a nversatn wh a person whose genr was ambiguo (pared to 60 percent), and 73 percent would be fortable wh learng their doctor is gay or bi (pared to 67 percent).