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Contents:
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- SHJIRO ATAE OUT AS GAY AS JAPAN FAC PRSURE TO PASS PRO-LGBTQ+ LEGISLATN
- THE 50 GAYT ADS EVER
- (AS) GAY AS A LARK
- HOW ADVERTISG DEPICTS GAYS AND LBIANS
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
Japane pop star Shjiro Atae announced that he is gay on Wednday – a bold move for such a public figure Japan, a the untry still do not regnize same-sex unns. * ad gay as *
A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot.
An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why. Brands that chose to reprent gay and lbian people were takg a huge risk.
SHJIRO ATAE OUT AS GAY AS JAPAN FAC PRSURE TO PASS PRO-LGBTQ+ LEGISLATN
Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump. * ad gay as *
In 1986, the vodka brand Absolut created an ad that clud the artwork of Keh Harg, an AIDs advote who was openly gay at the time. To draw a rrelatn to the prent day, another vodka brand, Stoli, 40 years later produced an ad honorg polician and gay rights activist Harvey Milk wh a specially themed bottle–and a robt ad mpaign to support the lnch.
Even though their support was often subtle, the ads still shocked the world wh their mastream reprentatn the face of a wily homophobic culture.
Wh the ntug taboo agast gay reprentatn and the backlash om queer-iendly ads the 1980s, brands ntued to shy away om the overt reprentatn of LGBTQ+ people most advertisements.
THE 50 GAYT ADS EVER
* ad gay as *
It was IKEA that first ma wav wh their mercial that featured an openly gay uple.
(AS) GAY AS A LARK
From CarGus to Doros, when me to mercials, 2021 was pretty gay. * ad gay as *
As one of the first reprentatns of a gay uple takg part normal activi, like shoppg for furnure, this mercial paved the way toward LGBTQ+ acceptance durg this era.
HOW ADVERTISG DEPICTS GAYS AND LBIANS
For the first time, mastream Ameri saw a gay uple portrayed the same as any other uple a healthy, romantic relatnship. But wh gay marriage still illegal and a lgerg stigma surroundg queer inti, most brands played safe. Dpe the growg prence of gay characters early 2000s entertament, pani still risked backlash for showg explic LGBTQ+ clivy.
Levi’s took a more direct approach wh a mercial that had two distct endgs, one for a straight dience and one for a gay dience. Japane pop star Shjiro Atae announced that he is gay on Wednday – a bold move for such a public figure Japan, a the untry still do not regnize same-sex unns.
I am a gay man. His post ntued, “It has taken me a long time to be able to say I am gay.