Engage LGBTQ+ dienc through betifully crafted clive digal marketg. Search, social media & fluencer marketg to gay and lbian nsumers.
Contents:
- HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
- CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
- NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
- GAY MARKETG
HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
* gay marketing *
Lbian, gay, bisexual, transgenr and queer populatn is projected $917 billn (Huffgton Post: Weck Communutns 2015 Study).
Packaged Facts Report: The Gay and Lbian Market the U.
CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
Gay targeted onle, streamg and -app advertisg. COMMANDO specializ marketg to LGBTQ+ dienc through datg apps, mobile ads, streamg vio and social media mpaigns. * gay marketing *
Lbian and gay nsumers are a discerng group and 66% rema loyal to gay-iendly brands even when other pani offer lower pric. Lbian, gay and bisexual nsumers are a lucrative mographic, timated to be worth around £70-£81 Billn Bra and an timated $700 Billn the USA.
We put the excement back programmatic, SEO, PPC and social media servic help bs target gay and lbian dividuals effectively. We uld help posn your brand promently the gay muny.
We liver rults – sal, leads, clicks, visors and a long-lastg imprsn of the brands we work gay marketg mpaigns have helped mastream brands, chari and ernment anisatns reach new dienc and engage wh this mographic. The homogeney the broar marketg dtry don’t reflect the real world.
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
LGBTQIA+ Pri Month has a different meang to everyone. For one gay Microsoft Advertisg marketer, 's a month durg which he believ marketers and advertisers should be socially aware. Learn his three tips for earng LGBTQIA+ ctomers year-round. * gay marketing *
Marketg and advertisg to lbian, gay, bisexual and transgenr (LGBT) nsumers ntu to rise. ”“Wh all the negative attentn gays tend to get, ’s nice to see shown everyday suatns, like real people wh jobs and rponsibili. It’s June: The Northern Hemisphere is warmg up, people are creasgly startg to take vatns, and—bt of all—’s global Lbian, Gay, Bisexual, Transgenr, Queer, Intersex, Asexual, and more (LGBTQIA+) Pri Month!
While my lived experience as a gay man is unique, this yearly celebratn has been formative to my inty and the inti of many others. As a gay nsumer, I personally crge when I see rabows as the fol pot of ads that have been signed for me; I perceive the ads to be cliché and borrle offensive. If you pict your advertisements a gay uple dog normal activi like travelg, you’ll get my attentn bee I n nnect thentilly wh what’s beg picted.
It was extremely difficult growg up gay, and I’d be lyg if I said isn’t still difficult sometim as a 30-somethg-year-old. From ads that sailed below the radar for straight folks to glter and rabows galore, the tone, targetg and imagery of LGBTQ+ reprentatn advertisements has gone through untls eratns as the muny faced pivotal moments like the AIDS epimic and changg there was queerbag, there was “gay vague.
GAY MARKETG
A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. * gay marketing *
Buy now om Amazon | Barn & Noble | IndieBound | Apple BooksIf you're gog to go where the money is—to pursue the greatt spendg power—you'll be jog an ever-creasg number of pani (still somewhat quietly) reachg out specifilly to lbian, gay, bisexual, transgenr, and queer nsumers. If, for your own nonbs reasons, you have no tert or willgns to liberately and specifilly market to affluent gays and lbians, jt know 's a bad bs cisn and, if you're nng a bs which there are shareholrs other than yourself, a fislly irrponsible cisn. Mastream Ameri clus gays and lbians.
To the ntrary, they nsistently reward those marketers who make a special pot of signg unique advertisg to appear the publitns only they read and creatg pecially gay-iendly sal and bs environments. Quick Market Facts Rearch verifi that 80% of gay people have above the natnal average; 40% earn more than $100, 000.