Until recently, ads wh lbian, gay, bisexual and transgenr them were ually limed to media those nsumers watched and read.
Contents:
- COMMERCIALS WH A GAY EMPHASIS ARE MOVG TO MASTREAM MEDIA
- GAY IENDLY HOTELSGOG TOGOG TOCHECK-CHECK-OUTGUTSSEARCHGAY IENDLY HOTELS
COMMERCIALS WH A GAY EMPHASIS ARE MOVG TO MASTREAM MEDIA
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AdvertisementSKIP ADVERTISEMENTAdvertisgJune 25, 2013WHEN Expedia cid to beg nng on televisn this month a mercial had troduced onle October, about a father’s trip to attend his dghter’s weddg to another woman, the media plan was drawn up to clu Logo, the ble channel aimed at gay and lbian viewers. Them, for lbian, gay, bisexual and transgenr. “I have iends who are gay who said, ‘I sent this to my mother, ’ ‘I sent this to my father, ’ ” Ms.
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Although “niche media rema an important part of the mix, ” said Billy Kolber, publisher and creative director of Man About World, a gay travel magaze for the iPad, “’s more impactful when you see an ad mastream media bee says the pani are willg to offer public support.
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