Mike And Ike Head For Gay Divorce In New Ad Campaign

MIKE AND IKE GAY DIVORCE SEXUALIZG CANDY FOR KIDS WARNS TONY PERKS

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Mike And Ike, a 72-year old ndy brand, are spltg up, and anti-gay Christian nservative Tony Perks is hoppg mad, claimg the 99-year old pany is “sexualizg ndy, ” and “chippg away at the value of marriage, ” spe the fact no one every claimed Mike And Ike were ever married — or civil unned, or domtic partnershipped. Â Mike And Ike’s manufacturer, Â Jt Born, Inc., of Bethlehem, Pennsylvania, Â lnched the ventive marketg mpaign three weeks ago, announcg the “uple” was spltg up for “creative differenc, ” and some punds — like Perks, who se a gay threat behd every turn — tomatilly assumg the pair were lovers and not bs partners. Tony Perks is the head of the Southern Poverty Law Center certified anti-gay hate group, Â Fay Rearch Council, and a premiere entrant GLAAD’s Commentator Acuntabily Project (CAP).

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The duo is stagg a gay divorce as part of a new ad mpaign to draw younger ctomers. First, they promote the ia that any portrayal of characters that are gay is negative and â€œsexual.

WHY MIKE & IKE’S GAY DIVORCE IS PART OF THE FUTURE OF BRANDG

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Sendly, Perks suat that anythg gay is â€œliberal, â€ which is far om the tth.

And a headle on the Huffgton Post webse reads: “Mike And Ike Head For Gay Divorce In New Ad Campaign.

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Enter the Elevator Group, an ad agency that has chosen a pretty progrsive tactic for gettg young people to re about the ndy aga: gay divorce. And yet, ’s a real thg – sellg ndy through the lens of the gay rights movement – and a signpost that tells about the future of brandg. Cght the crossfire of the gay-marriage bate were Mike & Ike, Jt Born’s old-school u-flavored ndy om our childhood.

Though the advertisg, social media and packagg mpaign attributed the spl to creative differenc, wasn’t long before mors were flyg that was part of a “gay divorce. ” Is the world ready for a maybe-gay ndy?