The Gay Divorce

Contents:

• MIKE AND IKE GAY DIVORCE SEXUALIZG CANDY FOR KIDS WARNS TONY PERKS
• MIKE AND IKE HEAD FOR GAY DIVORCE IN NEW AD CAMPAIGN
• WHY MIKE & IKE’S GAY DIVORCE IS PART OF THE FUTURE OF BRANDG
• OLR/ FATTER - NIWEZIJDS GAY SNA
• MIKE AND IKE HEAD FOR GAY DIVORCE IN NEW AD CAMPAIGN

MIKE AND IKE GAY DIVORCE SEXUALIZG CANDY FOR KIDS WARNS TONY PERKS

Mike And Ike, a 72-year old ndy brand, are spltg up, and anti-gay Christian nservative Tony Perks is hoppg mad, claimg the 99-year old pany is “sexualizg ndy, ” and “chippg away at the value of marriage, ” spe the fact no one every claimed Mike And Ike were ever married — or civil unned, or domtic partnershipped.  Mike And Ike’s manufacturer,  Jt Born, Inc., of Bethlehem, Pennsylvania,  lnched the ventive marketg mpaign three weeks ago, announcg the “uple” was spltg up for “creative differenc, ” and some punds — like Perks, who se a gay threat behd every turn — tomatilly assumg the pair were lovers and not bs partners.

Tony Perks is the head of the Southern Poverty Law Center certified anti-gay hate group,  Fay Rearch Council, and a premiere entrant GLAAD’s Commentator Acuntabily Project (CAP). The duo is stagg a gay divorce as part of a new ad mpaign to draw younger ctomers.

First, they promote the ia that any portrayal of characters that are gay is negative and “sexual. Sendly, Perks suat that anythg gay is “liberal, ” which is far om the tth. And a headle on the Huffgton Post webse reads: “Mike And Ike Head For Gay Divorce In New Ad Campaign.

MIKE AND IKE HEAD FOR GAY DIVORCE IN NEW AD CAMPAIGN

Enter the Elevator Group, an ad agency that has chosen a pretty progrsive tactic for gettg young people to re about the ndy aga: gay divorce. And yet, ’s a real thg – sellg ndy through the lens of the gay rights movement – and a signpost that tells about the future of brandg.

Cght the crossfire of the gay-marriage bate were Mike & Ike, Jt Born’s old-school u-flavored ndy om our childhood. Though the advertisg, social media and packagg mpaign attributed the spl to creative differenc, wasn’t long before mors were flyg that was part of a “gay divorce.

” Is the world ready for a maybe-gay ndy? Nobody really thks that Mike & Ike ndi e your gay romance to go bad – so ’s not a qutn of product feature.

WHY MIKE & IKE’S GAY DIVORCE IS PART OF THE FUTURE OF BRANDG

And nobody at the ad agency is attemptg to say – “Mike & Ik – the ndy for people who believe gay marriage, even bad on.

No, the bad gay romance thg is jt kd of funny. Gay marriage is a crtg a huge wave all over the world; jt as I wre this, the French Senate approved the “Loi Tbira, ” th makg gay marriage and adoptn the law of the land.

OLR/ FATTER - NIWEZIJDS GAY SNA

Gay marriag have faced one stumblg block after another over the past fifty years. In 1987, durg the Send Natnal March on Washgton for Lbian and Gay rights, a mass same-sex weddg was held, wnsed by more than 7, 000 people.

MIKE AND IKE HEAD FOR GAY DIVORCE IN NEW AD CAMPAIGN

In 1989, the New York State Court of appeals held that a gay or lbian uple who had lived together for at least ten years, uld be nsired a fay, at least for the purpos of rent ntrol protectn.

In 1995, the Governor of Utah signed the first state “Defense of Marriage” statute, which held the state was not required to regnize out-of-state marriag among gay or lbian upl. State to legalize gay marriage.

Supreme Court ma gay marriage legal all 50 stat. The cisn broke new ground for gay and lbian upl, however also brought the qutn of how divorce would be handled for the same upl. Are the “Rul” for Dissolvg a Marriage the Same Gay and Lbian Relatnships?