Ikea's "Dg Room" Featur First Openly Gay Couple Commercial - 4A's

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Back 1994, Ikea ma advertisg history by nng the first mastream mercial featurg a gay uple. Called “Dg Room,” the ad aired three ci — New York, Philalphia, and Washgton, DC — and only after 10 p.m. The geographil…

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IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL

* ikea gay couple commercial *

Dtsch’s 1994 ad “Dg Room” for Ikea marked a pivotal moment advertisg as the spot shar TV’s first gay uple.

And this go back to 1994, well before beg openly gay was monplace.

It was an IKEA mercial that Dtsch produced, showsg the first openly gay uple, buyg furnure.

WORLD’S BT ADS EVER #74: IKEA AIRS FIRST MERCIAL FEATURG OPENLY GAY UPLE

Lookg back, the 1990’s emerged as a of niche marketg, and a number of advertisers targeted gays, as surveys showed they often enjoyed a higher disposable hoehold e.

The Dtsch-produced spot is wily regard as the first ad the US to feature an openly gay s release, ‘Dg Room Table’ ma headl around the globe, havg been released s before gay marriage beme legalized the US.

IKEA’S INIC “DG ROOM”: THE FIRST MERCIAL TO SHOW A GAY UPLE

Whereas many prev ads hted at homosexual them, the Ikea spot leav no room for doubt that the men featured are partners, th markg a pivotal moment the ad the two men, who we learn have been together for three years, fish each other’s sentenc. And this go back to 1994, well before beg openly gay was monplace, ” Dtsch NY chief executive Val DiFebo famoly said about the mercial. In 1994, IKEA aired their TV ad “Dg Room” and beme the first brand to release a mastream mercial featurg a gay uple.

HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD

Fast forward to 2022, and gay upl featured advertisg no longer seem radil. It was hard to be openly gay, which n be seen by the sheer amount of backlash that IKEA faced bee of this advertisement. Still, the cultural difference between Swen and the US uld be the reason behd IKEA’s “long history of cludg gay and transgenr them s advertisg”.

20 YEARS BEFORE IT WAS COOL TO CAST GAY COUPL, IKEA MA THIS PNEERG AD

What’s groundbreakg and unique about this ad is that portrayed a gay uple a posive light durg a tumultuo time perd.

THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE

Ellen Carton, executive director of the New York chapter of GLAAD, said the ad showed “an aspect of gay life that people never see: our daily liv. Instead of showg gays and lbians marchg at gay rights ralli or sufferg om AIDS, the IKEA ad humaniz . For example, Unilever’s “Go Gay” Axe mercial that me out 3 years after IKEA’s.

On this new episo of our Tagle podst, we close out Pri Month wh a look back at the 1994 Ikea mercial that was the first mastream ad ever to feature a gay uple. The mi-wave of brands stg gay upl TV ads this year ntu to rise, wh the lik of Honey Maid, Cheers and DirecTV all divg .

IKEA DECLAR "ALL HOM ARE CREATED EQUAL" IN NEW AD FEATURG GAY COUPLEIF ONLY LIFE WAS MORE LIKE FURNURE {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}NEWSBY MATTHEW THARRETTOCTOBER 4, 2016/3:51 PMBY MATTHEW THARRETTOCTOBER 4, 2016 / 3:51 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"IKEA DECLAR \"ALL HOM ARE CREATED EQUAL\" IN NEW AD FEATURG GAY COUPLE","DATEPUBLISHED":"2016-10-04T19:51:10.000+0000","DATEMODIFIED":"2016-10-04T19:51:10.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"MATTHEW THARRETT","ARTICLESECTN":"NEWS"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}IKEA MAK A SE FOR "THE NEW AMERIN DREAM" A NEW ADVERTISG MPAIGN GEARED TOWARD YOUNG PEOPLE WH DIFFERENT THOUGHTS ABOUT WHAT MEANS TO "MAKE " TODAY'S {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE FURNURE RETAILER TOLD AD WEEK NDUCTED EXTENSIVE REARCH AND FOUND THAT PEOPLE'S PERCEPTN OF THE SO-LLED AMERIN DREAM HAS SHIFTED OVER TIME TO MEAN "FOCG ON CREATG MEMORI STEAD OF JT ACCUMULATG MORE THGS."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}PART OF THAT SHIFT, IKEA MATAS, ALSO CLUS AN EXPECTATN OF DIVERSY AND REPRENTATN OF MORY MUNI CLUDG THE LGBT MUNY. A PAGE THEIR 2017 TALOGUE EVEN FEATUR AN TERRACIAL SAME-SEX UPLE CHILLG OUT AT HOME, SUATED NEXT TO A PTN THAT READS "ALL HOM ARE CREATED EQUAL."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"THERE ARE SO MANY DIFFERENT WAYS THAT AMERINS LIVE—MULTIGENERATNAL, GAY PARENTS, ETC.—THAT FE THE REAL PORTRA OF THE AMERI THAT'S REALLY OUT THERE," SAID LLIE STONE, DIRECTOR OF STRATEGIC SERVIC FOR THE OGILVY AGENCY, WHICH CREATED THE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"IF WE'D PUT ACROSS 20 DIFFERENT LIVG SUATNS, THEY'D ALL BE EQUALLY POWERFUL."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CHECK OUT THE NEW MPAIGN'S ACPANYG TV SPOT BELOW:{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

But Ikea was the first marketer to feature a gay uple a mastream mercial. Never one to shy away om a sndal, ntroversy or unorthodox marketg scheme, 1994, Ikea aired a mercial featurg two men shoppg for a dg room table, the first major natnal TV ad to portray a gay uple, well, ever.

THIS IKEA AD WAS THE FIRST MASTREAM TV COMMERCIAL TO FEATURE GAY PEOPLE

Tim article, Fred Danzig, then-edor of Advertisg Age said, "It is one small step for Madison Avenue, but is one giant leap for the gay muny. Tim that the ad showed "an aspect of gay life that people never see: our daily liv. Instead of showg gays and lbians marchg at gay rights ralli or sufferg om AIDS, the Ikea ad humaniz .

1994: IKEA FEATUR OPENLY GAY UPLE MERCIAL CREATED BY DTSCH

S., Ikea's pro-gay stance is still fflg feathers elsewhere; was only a uple of years ago that Ikea's pro-gay ads ced wrath Italy, after all. · Ikea's Groundbreakg 1994 Commercial [Buzz Feed]· TV Commercial Featurg Gay Couple Creat a Madison Avenue Uproar [L. IKEA lnched a new ad mpaign where they feature an terracial gay uple as they lay snuggled up on the uch together.

"There are so many different ways that Amerins live--multigeneratnal, gay parents, etc. ""There are so many different ways that Amerins live—multigeneratnal, gay parents, etc.

IKEA BRGS GAY UPL OUT OF MERCIAL CLOSET

We might have found one of the olst Amerin tv mercials wh a gay uple .

If you were asked to gus which pany released the first gay mercial, which one would you gus? News and media ze/blog Bog Bog sists that IKEA created the first mastream tv mercial wh gay people.

The below vio om 1994 se a gay uple talkg about gettg a table om IKEA. Acrdg to a 1994 article by the Los Angel Tim, East Coast IKEA stor were rocked wh anti-gay phback.

HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON

Before then, gay people had only been acknowledged mor prt advertisements or specifilly gay and lbian publitns. To gay people, the ad showed "an aspect of gay life that people never see: our daily liv, " acrdg Ellen Carton, executive director of the New York chapter of the Gay and Lbian Alliance Agast Defamatn (which later changed s name to GLAAD). And this go back to the 1994, well before beg openly gay was monplace.

*BEAR-MAGAZINE.COM* IKEA GAY COUPLE COMMERCIAL

This IKEA Ad Was The First Mastream TV Commercial To Feature Gay People • Instct Magaze .

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