Amazon's gay-marriage-iendly "Hbands" ad for s Kdle Paperwhe e-rear wh built- light is generatg lots of nversatn, most of posive, though there is some cricism the mix. The brand's biki pchwoman Anna Zielski banters a b about the product wh a guy at the beach.
Contents:
- AMAZON'S GAY KDLE SPOT: A NICE SURPRISE, OR A LTLE FORCED?
- AMAZON'S GAY SP ON THE KDLE
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- 10 FREE GAY BOOKS FOR KDLE
AMAZON'S GAY KDLE SPOT: A NICE SURPRISE, OR A LTLE FORCED?
* kindle ad gay *
Amazon's gay-marriage-iendly "Hbands" ad for s Kdle Paperwhe e-rear wh built- light is generatg lots of nversatn, most of posive, though there is some cricism the mix. The end of the ad, which normally would have the uple skippg off to the sunset, provis a gay twist when 's revealed that they not only both love readg at the beach, but they both have ually receiv high ratgs the Human Rights Campaign's Corporate Equaly Inx, and founr Jeff Bezos recently donated $2. Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg.
Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny. “It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs. … Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today.
AMAZON'S GAY SP ON THE KDLE
AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture.
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way. “That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media.
“Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted.
10 FREE GAY BOOKS FOR KDLE
Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple. That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola.