How gay upl TV mercials beme a mastream phenomenon | CNN Bs

Contents:

• AMAZON'S GAY KDLE SPOT: A NICE SURPRISE, OR A LTLE FORCED?
• AMAZON'S GAY SP ON THE KDLE
• HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
• THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
• 10 FREE GAY BOOKS FOR KDLE

AMAZON'S GAY KDLE SPOT: A NICE SURPRISE, OR A LTLE FORCED?

Amazon's gay-marriage-iendly "Hbands" ad for s Kdle Paperwhe e-rear wh built- light is generatg lots of nversatn, most of posive, though there is some cricism the mix. The end of the ad, which normally would have the uple skippg off to the sunset, provis a gay twist when 's revealed that they not only both love readg at the beach, but they both have ually receiv high ratgs the Human Rights Campaign's Corporate Equaly Inx, and founr Jeff Bezos recently donated $2.

Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny. “It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs.

… Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture.

AMAZON'S GAY SP ON THE KDLE

“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong.

Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way. “That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.

Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media. “Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted. Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple.

HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON

That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola.

Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat.

THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”

From 2012 to 2017, the percentage of Amerins who intified as lbian, gay, bisexual, or transgenr also rose a b om 3. Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics. But the largt generatn of young adults is still far more acceptg of gay marriage than their precsors.

A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers.

A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot.

10 FREE GAY BOOKS FOR KDLE

An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why. (TIF) isn't your grandfathers' ad: It shows a gay uple, a first for the jeweler.

But there's also a bs se to be ma: The lbian, gay, bisexual and transgenr muny held $790 ln buyg power, acrdg to a 2012 timate om the Human Rights Campaign, a leadg LGBT advocy group.