Apparently, we as a society are so wrapped up the ia of how "gay" objects, clothg styl, and activi are that we n't even leave tomobil out of ! Th, the guys at Car Talk, those te terers of r nversatn, have e up wh the: lists of the top 10 gay and lbian rs. Let's take a look,…
Contents:
- WHAT ARE THE TOP GAY-FRIENDLY CARS?
- THE ARE THE TOP 10 GAY AND LBIAN CARS
- FORD ROLLS OUT 'VERY GAY' TCK RPONSE TO HOMOPHOBIC TROLL
- GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
- GAY FAY AUTO
- WHERE GAY COLLECTORS COME OUT OF THE GARAGE
- AUDI: THE EPOME OF GAY CARS AND TCK BOYS
WHAT ARE THE TOP GAY-FRIENDLY CARS?
* gay automobiles *
It’s no surprise that the vehicl most rearched by gay, lbian, bisexual and transgenr shoppers are those produced by gay-iendly tomakers.
THE ARE THE TOP 10 GAY AND LBIAN CARS
Read reviews by alership ctomers, get a map and directns, ntact the aler, view ventory, hours of operatn, and alership photos and vio. Learn about Gay Fay Auto Dickson, TX. * gay automobiles *
Classifi vehicle manufacturers as gay-iendly or not based on their rporate polici for offerg domtic-partner benefs to their employe the U.
FORD ROLLS OUT 'VERY GAY' TCK RPONSE TO HOMOPHOBIC TROLL
JOHN MULLER driv a Uned Parcel Service tck for a livg and llects rs for fun. He rhapsodiz about his baby: a black 1960 Cadillac Eldorado Brougham. Only 200 were built, by hand, Italy. He would love to add another to his 15-r llectn. Mr. Muller, 44, who liv the suburbs of Atlanta, do much of his rhapsodizg at meetgs of his r club, of which he is print. There is nothg particularly unual any of this, except for one thg -- Mr. Muller's club is for tomobile enthiasts who are gay. * gay automobiles *
Gaywheels has been keepg tabs on gay-iendly vehicl on a quarterly basis for the past 1.
GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
“Sce the ceptn of this list, the Top 10 Most-Rearched Vehicl have always e solely om gay-iendly tomakers, leatg the importance of a brand’s rporate polici and posns regard to the gay muny, ” said Joe LaMuraglia, founr of. It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream.
Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay.
GAY FAY AUTO
When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads.
”At that time, gay-iendly advertisg was largely limed to the fashn and alhol dtri.
When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that? You’d be known as a gay pany. ” In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market.
WHERE GAY COLLECTORS COME OUT OF THE GARAGE
“All the l of marketg went out the wdow at this fear” of marketg to gays and lbians, he says. Wrg The Huffgton Post, the reporter Ron Dicker ptured some of the cultural nfn that followed:When one Suba ad man … proposed the gay-targetg ads talks wh Japane executiv, the executiv hurriedly looked up “gay” their dictnari. While Bent, who is gay, didn’t reveal his sexual orientatn for fear of overshadowg the effort, he nohels rells holdg pany meetgs wh nam along the l of “Who Are Gays and Lbians?
Suba of Ameri knew had to support s gay and lbian employe if wanted to appeal to lbian ctomers, so they schled a meetg wh a senr Japane executive to make the se for domtic-partnership benefs. ”By 1996, Suba ads created by Mulryan/Nash were appearg both gay publitns and mastream media.
In rponse to the ads, Suba received letters om a grassroots group that acced the rmaker of promotg homosexualy.
AUDI: THE EPOME OF GAY CARS AND TCK BOYS
Like nerds who grow up to nont their bulli, Suba executiv me to realize that the people opposg the acknowledgment of gays and lbians were not as imposg as they of the reasons that, the days, the rmaker’s role cultivatg s lbian-iendly image is ls well known is that so many straight people were bld to the subtext of the s first Suba ads, Mulryan/Nash hired women to portray lbian upl. And Stay Out” uld refer to explorg the outdoors a Suba—or g out as gay. ”The light among niche dience groups “dg” the hts Suba ads surprised the marketg team—and the se of s gay-iendly ads, so did straight dienc’ ignorance.
While many gay and lbian nsumers loved the shout-outs the license plat, straight people would only notice featur like a bike rack. Poux, who helped e up wh the license-plate ia, says he held foc groups wh straight dienc where he’d show ads featurg gay upl.
Even after an hour of talkg about gay issu, they’d thk a man was shoppg wh his articl at the time, Suba executiv said they felt uncerta about the “trigue” created by the perceptn of “secret dg. ” But Poux says there was some fort the fact that the gay marketg went unr the radar.