In a sea of nned cktails, Gay Water wants to stand out.
Contents:
- KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
- JACKSONVILLE JAGUARS ACH OUT AS GAY
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- CASE STUDY: "GAY" W
- HOMOSEXUALY AND PROMISCUY: DO GAY MEN TEND TO BE MORE PROMISCUO?
- ESTATE AGENT JAILED FOR VIC ATTACK ON TWO GAY MEN HOLDG HANDS
- GAY CHIK!- LGBT SUPERHERO
- WHY ‘GOD AND THE GAY CHRISTIAN’ IS WRONG ABOUT THE BIBLE AND SAME-SEX RELATNSHIPS
- 'TWO BOYS SNOGGG WAS REVOLUTNARY': THE GREATT GAY MOMENTS CEMA
KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. * gay men vine *
Per Outsports, as of September 2022, there have only ever been 16 players NFL history to publicly e out as gay or bisexual.
Per Outsports, Maxen is the “first publicly out male ach a major Amerin men’s pro sports league, ” wh WNBA ach Curt Miller, who publicly me out to the media as gay 2015, also a publicly out male ach an Amerin profsnal sports league. Bisexual men are perceived to sound more mascule than men who are straight, acrdg to a study of Atralian subjects.Amics at the Universy of Sydney pared the voic of gay, straight and bisexual men a study volvg 160 people.In the rearch led by clil psychologist Jam Morandi, people were reced to analyse the voic of 60 men, 20 of whom were gay, 20 straight and 20 bisexual.
They were then asked to rate the men on their sexual orientatn g a sle om zero (exclively heterosexual) to 10 (exclively homosexual).Listeners were also asked to rate each man’s perceived level of femy or masculy the voic on a siar sle.The men volved the study were asked to rerd themselv on a smartphone recg the first two l of the Atralian natnal anthem.Voice sampl were then modified to remove any background noise while volume levels were ma the same to ensure nsistency.Rults om the study showed listeners uld distguish between gay and straight men’s voic wh an accuracy of 62 per cent, apparently nsistent wh prev rearch.However, the study participants uld not terme any differenc between bisexual and straight men’s voic wh any gree of accuracy.
JACKSONVILLE JAGUARS ACH OUT AS GAY
Jacksonville Jaguars ach Kev Maxen has e out as gay, makg him the first out male ach a pro men's league. NBC Sports' Corey Robson explas why this is a big step for football. * gay men vine *
The thors said their rearch showed bisexual men’s voic were perceived as beg more exclively attracted to women pared wh both gay and straight men’s voic.Bisexual men’s voic were rated as more mascule than both gay and straight men’s voic.Rearchers claimed the abily to intify a man’s bisexual inty om his voice alone uld have cril social implitns such as helpg to rce feelgs of alienatn.‘Voice may unter visibily many bisexuals feel’An abstract of the study, tled Can listeners tect if a man is bisexual om his voice alone, reads: “The prent study examed whether bisexual men n be intified om their voic ak to how gay men n be intified on their voice alone.“If this is the se, voice may be an important target of discrimatn on the one hand but may also unter the visibily many bisexuals feel (if their bisexual inti n be apprehend by their voice alone, whout explic disclosure required).“The fdgs may also she light on whether bisexual male voic, like gay male voic, differ om straight voic terms of their genr non-nformy – a qutn that to date has not been examed.”But amics noted the rearch was limed on the grounds all men who participated the study are Atralian, which may not be reflected among wir cultur.And the thors nced the study did not ntrol for the rerdg environment or microphone-to-mouth distance, which uld have affected the qualy of the voice sampl.The thors said the fdgs suggted that while the voic of bisexual men the sample were perceived as more mascule and attracted to femal, listeners did not associate this imprsn wh bisexualy.As a rult, while bisexual men may appear to be at lower risk of facg voice-based intifitn and discrimatn than gay men, they may often be mistaken as beg straight.The study was published the Journal of Sex Rearch. When two men tertwe their penis like a ducsas mentned on "the office (908)" while angela and dwight qutn toby on gayns after angela to grips wh the fact that osr has been havg an affair her hband, the what is lled when two men tertwe their penis like the snak on the medic alert bracelet?
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
* gay men vine *
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
CASE STUDY: "GAY" W
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Durg a prs nference Wednday afternoon, ARUP Blood Servic ma the announcement, makg the first donor center the state to accept donatns om the gay muny.
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HOMOSEXUALY AND PROMISCUY: DO GAY MEN TEND TO BE MORE PROMISCUO?
Of all the many teemed we-producg regns North Ameri, wtern Sonoma County - particular the area between Healdsburg and the Rsian River rort area - stands out not only for s superb weri and stunng natural scenery, but also for havg a tremendo gay followg. A group of Californian gay we enthiasts created Out the Veyard 2011, “an experiential We Country Event and Travel pany promotg posive LGBT liftyl and offerg exclive, luxury erari and events We Country for the discerng gay traveler and their iends.
Their webse says: "Égalé’s missn is not only to be the bt we to toast Equaly for gay Amerins, but also to help LGBTQ youth nquer life's challeng. As Amerin attus towards gay people have improved - later than most of the Wtern world - the prence of "gays we", always there but largely visible, has bee clearer: not jt the dtry self, but their marketg approach as well.
But ’s also regnn that the gay muny has a lot of disposable e - and gay people like to drk we: 16% more than straight people. Acrdg to the Journal of Studi on Alhol and Dgs some 75% of gays and lbians were scribed as "current drkers, " as pared to 68% of bisexuals and 59% of heterosexuals. "Historilly, so much gay drkg went on gay bars bee there was virtually nowhere else where gays uld socialize, " thor Sharon Wilsnack says.
ESTATE AGENT JAILED FOR VIC ATTACK ON TWO GAY MEN HOLDG HANDS
When Jab’s Creek beme exclive advertiser on the TV-show Friends, Diageo's Blossom Hill reacted by sponsorg Will en Grace, the gay (beloved) TV-seri - at USD 1, 000, 000 for the n of 24 episos (the bottle and glass set pictured on the left uld have been signed for that, but wasn't). "There's no qutn that marketg to the gay muny is different than marketg to, say, ultra-right-wg relig nservativ, but while the labels may change, you n serve them up the same we - 's got nothg to do wh what's ** the bottle.
GAY CHIK!- LGBT SUPERHERO
In 1997 they started advertisg to the gay market, wh an ad that showed the AIDS quilt and clared s support for the Nam Project. They also reerated their support for the Nam du Bois spent $ 800, 000 on the gay marketg mpaign over those four years.
" She received hundreds of posive emails rponse to a wery ad nng gay publitns that shows a field of v beg irrigated, wh the risg mist creatg the effect of a rabow. A number of weri have n their natnal ads gay publitns like The Advote and Out, but Clos du Bois was the first to create ads specifilly for gay nsumers and make a staed ph to the gay market, said Michael Wilke of AdRpect. Beli Veyard, a Napa Valley wery, had n s mastream ads gay and lbian publitns for two years, but by 2001 had not yet veloped ads tailored for the muny.
WHY ‘GOD AND THE GAY CHRISTIAN’ IS WRONG ABOUT THE BIBLE AND SAME-SEX RELATNSHIPS
Domae Chandon (the foreign label of Moët & Chandon) unveiled three new variatns of s "Drk " prt mpaign 2001, for the first time targetg the gay muny wh an ad appearg The Advote and Out.
Prevly, the mother brand Moët & Chandon released the 'gay vague' mercial One Sound 1997, and ed same-sex imag 2006 a mpagne lled Be Fabulo. It was marketed as the “world's first gay we” (review: “It's uy, pk-hued, requir a certa taste and is targeted at the gay muny”). The se scribed s foc this way: “Sommelier is a We Intert style BLOG se targetg the Gay nsumer that go far beyond the basic “We Crique” to tail riche experienc We, Cuise, Travel, Luxury Goods, Art and Mic… all wh a ltle lighthearted risqué mischief.
'TWO BOYS SNOGGG WAS REVOLUTNARY': THE GREATT GAY MOMENTS CEMA
Mt a product or sal pch to the gay muny assume that my neighbor down the street is primarily ncerned wh gettg laid?
By 2006, the number of 'gay w' seemed to have grown, as for stance Merryvale Veyards started a marketg mpaign lled "Celebrate. Come out to Merryvale" - after havg sponsored a number of gay events the prev months, some events takg place the wery's 'sacred' cellars. Merryvale's cisn to reach out to gay nsumers, ma at the stigatn of proprietor Jack Schlatter and Print Peter Huwiler, is part sal strategy, part social statement.
One outf takg a no-holds-barred approach to marketg was the gay owned Rabow Ridge W (Palm Sprgs, California), a small wery lnched March 2003 wh a we ma om the unual red grape Alinte Bochet, and the advertisg slogan "We're Comg Out. A “gay we” was also troduced Argenta 2006 (four years before the troductn of same sex marriage): Pilot, no ls than five varieti. The same fate was btowed upon another Hispanic gay we: Mundo Gay, om the Spanish regn of Ribera l Duero, prented after the troductn of same-sex marriage Spa, by Bogas y Viñedos Robeal.