Adidas and Nike recently took huge steps to refe their sens of rponsibily as rporate cizens where lbian, gay and transgenr issu are ncerned.
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NIKE UNVEILS LGBT HISTORY THEMED PRI SHOTHE SHO FEATURE PK TRIANGL AND THE LOR LAVENR, TWO EARLY SYMBOLS OF THE LGBT MUNY THAT PREDATE THE RABOW. {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY JEFF TAYLORMAY 24, 2018/3:31 {HEIGHT:HER;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;POSN:RELATIVE;-WEBK-FLEX-WRAP:WRAP;-MS-FLEX-WRAP:WRAP;FLEX-WRAP:WRAP;-WEBK-ALIGN-EMS:CENTER;-WEBK-BOX-ALIGN:CENTER;-MS-FLEX-ALIGN:CENTER;ALIGN-EMS:CENTER;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;-WEBK-TRANSFORM-ORIG:CENTER;-MS-TRANSFORM-ORIG:CENTER;TRANSFORM-ORIG:CENTER;} IMG{HEIGHT:100%;WIDTH:100%;OBJECT-F:VER;}{HEIGHT:630PX;WIDTH:1200PX;}NIKEBY JEFF TAYLORMAY 24, 2018 / 3:31 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"NIKE UNVEILS LGBT HISTORY THEMED PRI SHO","THUMBNAILURL":","DATEPUBLISHED":"2018-05-24T19:31:23.000+0000","DATEMODIFIED":"2018-05-24T19:31:23.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","URL":","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"JEFF TAYLOR","KEYWORDS":"PRI, STYLE","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}NIKE HAS UNVEILED THIS YEAR'S OFFERGS S POPULAR BETE PRI LE, AND THEY ARE THROWBACK THEMED AS AN HOMAGE TO LGBT {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE PANY ANNOUNCED ON THURSDAY S SIGNS FEATURE "LORS AND SYMBOLS THAT HAVE BEEN RECLAIMED AND HISTORILLY REPURPOSED BY THE LGBTQ MUNY," NAMELY THE PK TRIANGLE AND THE LOR {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE PK TRIANGLE WAS ED AS A SYMBOL BY NAZIS DURG THE HOLOT TO INTIFY GAY MEN NCENTRATN MPS. BEFORE GILBERT BAKER SIGNED THE RABOW PRI FLAG, THE PK TRIANGLE WAS THE MOST WILY ED SYMBOL UNR WHICH LGBT PEOPLE GATHERED WHILE LLG FOR LIBERATN AND {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE LOR LAVENR, AS NIKE NOT, ALSO PREDAT THE RABOW FLAG AS A SIGN FOR THE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"LAVENR, A DYNAMIC BLENDG OF GENR-LKED LIGHT BLUE AND LIGHT PK, IS ONE OF THE OLST SYMBOLIC REFERENC LGBTQ CULTURE," THE PANY STAT. "THE SHA APPEARS THE FOUR LORWAYS OF THIS YEAR’S SHOE HORT, THE RNERSTONE PRODUCTS OF THE LLECTN: THE NIKE VAPORMAX PL, THE NIKE AIR MAX 270, THE NIKE ZOOM FLY AND THE NIKE EPIC REACT FLYKN."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}NOT THAT THE RABOW FLAG IS BEG DONE AWAY WH {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}TWO OF THE SHO, THE VAPORMAX PL AND THE AIR MAX 270, FEATURE THE RABOW SPECTM ON THE BOTTOM AND SI OF THE HEELS, WHILE THE ZOOM FLY HAS "A MUTED RABOW LORWAY THROUGH THE SHOE’S TRANSLUCENT UPPER."NIKENIKENIKE NIKE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE NIKE BETRUE 2018 LLECTN WILL ALSO CLU T-SHIRTS, SOCKS, A HAT, AND A HERAGE HIP PACK, AND WILL LNCH JUNE 6 ON AND AT SELECT RETAIL LOTNS {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE LLECTN IS S SEVENTH YEAR. A PORTN OF THE PROCEEDS GO TO NON-PROFS WORKG TO SUPPORT LGBT ATHLET AND END DISCRIMATN AND PREJUDICE {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS
“I’m jt tryg to ntue to kd of normalize what what is to be gay, ” Bird told Outsports a phone terview. Nike has unveiled this year's offergs s popular BeTe pri le, and they are throwback themed as an homage to LGBT pany announced on Thursday s signs feature "lors and symbols that have been reclaimed and historilly repurposed by the LGBTQ muny, " namely the pk triangle and the lor pk triangle was ed as a symbol by Nazis durg the Holot to intify gay men ncentratn mps. Adidas and Nike both took huge steps to refe their sense of rponsibily as rporate cizens where lbian, gay and transgenr issu are announced was changg all of s endorsement als to enurage LGBT athlet to e out publicly whout fear of losg their ntracts.
Nike ma s own statement by termatg s long-term endorsement al wh boxer Manny Pacquiao after he said gay and lbian upl were worse than animals while mpaigng agast marriage equaly his n for a senate seat the Philipp. Therefore Adidas warrants that this agreement will neher be termated nor modified se the athlete out to the public as a member of the LGBT (Lbian, Gay, Bisexual and Transgenr) muny. Remember, people n still be fired for beg gay, lbian or transgenr 30 stat here the Uned Stat.
While the experienc of Kg and Navratilova helped create the expectatn that g out might be liberatg, was also expensive as advertisers shied away om beg intified wh gay or lbian athlet. "Adidas is not jt a lear bs but an important voice the world of sports and entertament, " said Brian Sims, a Pennsylvania state reprentative who was also the first active football team pta NCAA football history to e out as gay 2000 when he played at Bloomsburg Universy.