Gay-Friendly Cars: Is Suba Number One? - CBS News

most gay friendly car companies

In this article we are gog to list the 12 biggt pani wh gay CEOs. Click to skip ahead and jump to the 5 biggt pani wh gay CEOs. A uple of s ago was not ual to fd an openly-gay person at a senr posn any anizatn. This is bee while pani […]

Contents:

WHAT ARE THE TOP GAY-FRIENDLY CARS?

It’s no surprise that the vehicl most rearched by gay, lbian, bisexual and transgenr shoppers are those produced by gay-iendly tomakers.

Classifi vehicle manufacturers as gay-iendly or not based on their rporate polici for offerg domtic-partner benefs to their employe the U. Gaywheels has been keepg tabs on gay-iendly vehicl on a quarterly basis for the past 1. “Sce the ceptn of this list, the Top 10 Most-Rearched Vehicl have always e solely om gay-iendly tomakers, leatg the importance of a brand’s rporate polici and posns regard to the gay muny, ” said Joe LaMuraglia, founr of.

Ne tomakers are among the rerd 609 pani that garnered a perfect sre on the Corporate Equaly Inx 2018, an annual study that rat workplac on lbian, gay, bisexual, transgenr and queer equaly, released Thursday by Human Rights Campaign, the natn's largt LGBTQ rights advocy group.

GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?

Gays and lbians buy a lot of rs, and the to dtry has begun to regnize that. A new survey (of 3, 685 rponnts) by and Senei reveals that 67 percent of both gay male and lbian r buyers nsir "very or somewhat important" for to pani to exhib a "gay-iendly" reputatn (when 's fed by whether the pany offers domtic partner benefs to s employe).

And 42 percent of gay men and 39 percent of gay women report hoehold e above that level. Suba's woog of the gay and lbian dience seems to be workg--at least on one level--bee was the overwhelmg favore (chosen by 45 percent of rponnts, wh Volkswagen and Ford a distant send and third) as the most gay-iendly r pany.

12 BIGGT COMPANI WH GAY CEOS

"We are fely perceived as gay iendly, " says Domick Infante, a Suba spokman. Acrdg to Joe LaMuraglia, a former Nissan employee who now serv as 's publisher, Saab serv special mentn as the brand most over-reprented among gay and lbian buyers. Market, but gay men are 18 tim more likely to own one than is the general public.

"The rults show that when to marketg, gay men and lbians are two very distct groups, LaMuraglia said.

Beg gay-iendly and havg good brand awarens are very posive factors, but the pani still have to have products that meet all their needs. Lbians, by the way, are more likely to buy a r based on environmental factors than are gay men.

*BEAR-MAGAZINE.COM* MOST GAY FRIENDLY CAR COMPANIES

How Subas Came to Be Seen as Cars for Lbians - The Atlantic</tle><meta name="scriptn" ntent="The reputatn isn’t jt a stereotype—’s the rult of a lculated, highly progrsive ad mpaign lnched 20 years ago."/><meta property="kx:tle" ntent="How Subas Came to Be Seen as Cars for Lbians - The Atlantic"/><meta property="kx:scriptn" ntent="The reputatn isn’t jt a stereotype—’s the rult of a lculated, highly progrsive ad mpaign lnched 20 years ago."/><lk rel="nonil" href="><lk rel="image_src" href="><meta name="thor" ntent="Alex Mayyasi, Priceonomics"/><lk rel="ia:markup_url" href="><meta property="article:publisher" ntent="><meta property="article:opn" ntent="false"/><meta property="article:ntent_tier" ntent="metered"/><meta property="article:tag" ntent="bs"/><meta property="article:sectn" ntent="Bs"/><meta property="article:published_time" ntent="2016-06-22T11:00:00Z"/><meta property="article:modified_time" ntent="2021-05-26T17:41:59Z"/><meta name="robots" ntent="x, follow, max-image-preview:large"/><meta property="og:tle" ntent="How Subas Came to Be Seen as Cars for Lbians"/><meta property="og:scriptn" ntent="The reputatn isn’t jt a stereotype—’s the rult of a lculated, highly progrsive ad mpaign lnched 20 years ago."/><meta property="og:url" ntent="><meta property="og:type" ntent="article"/><meta property="og:image" ntent="><meta property="twter:rd" ntent="summary_large_image"/><lk rel="alternate" type="applitn/rss+xml" tle="The Atlantic" href="/feed/all/"/><lk rel="alternate" type="applitn/rss+xml" tle="Bt of The Atlantic" href="/feed/bt-of/"/><meta name="referrer" ntent="unsafe-url"/><meta name="apple-mobile-web-app-pable" ntent="y"/><meta name="apple-mobile-web-stat-bar-style" ntent="black"/><meta name="apple-mobile-web-app-tle" ntent="The Atlantic"/><meta name="keywords" ntent="Suba of Ameri executiv, gay ctomers, pany’s attempts, Gay , hip ad agency, larger r pani, Suba rs, gay characters, lbian Suba owners, l of marketg, gay-iendly advertisg, niche groups, early 2000s, foc groups, pany’s marketers, gay market, Ellen Degener, Rabow Card, first luxury r, gay uple, LGBTQ issu, show Ellen, Suba’s marketg team, license plat, Tim Bent, gay pany, target dience, lbians, rare exceptn, 35-year-olds, Suba, Pl Poux, marketg mpaign, cred rd, lbian dienc, support of a hort of straight alli, re groups, half of the pany, Huffgton Post, bomb threat, sexual orientatn, medil profsnals, AIDS rearch, r, people, senr management, sgle person, wheel drive standard, wheel drive, ld lls" emID="#keywords"/><meta name="news_keywords" ntent="Suba of Ameri executiv, gay ctomers, pany’s attempts, Gay , hip ad agency, larger r pani, Suba rs, gay characters, lbian Suba owners, l of marketg, gay-iendly advertisg, niche groups, early 2000s, foc groups, pany’s marketers, gay market, Ellen Degener, Rabow Card, first luxury r, gay uple, LGBTQ issu, show Ellen, Suba’s marketg team, license plat, Tim Bent, gay pany, target dience, lbians, rare exceptn, 35-year-olds, Suba, Pl Poux, marketg mpaign, cred rd, lbian dienc, support of a hort of straight alli, re groups, half of the pany, Huffgton Post, bomb threat, sexual orientatn, medil profsnals, AIDS rearch, r, people, senr management, sgle person, wheel drive standard, wheel drive, ld lls"/><meta name="" ntent="bs"/><meta name="" ntent="Alex Mayyasi, Priceonomics"/><meta name="" ntent="2016-06-22T11:00:00Z"/><lk rel="preload" as="font" type="font/woff2" href=" crossorig=""/><lk rel="preload" as="font" type="font/woff2" href=" crossorig=""/><lk rel="preload" as="font" type="font/woff2" href=" crossorig=""/><lk rel="preload" as="font" type="font/woff2" href=" crossorig=""/><lk rel="preload" as="font" type="font/woff2" href=" crossorig=""/><script type="applitn/ld+json">{"@ntext":","@type":"NewsArticle","headle":"How Subas Came to Be Seen as Cars for Lbians","alternativeHeadle":"How Subas Came to Be Seen as Cars for Lbians","scriptn":"The reputatn isn’t jt a stereotype—’s the rult of a lculated, highly progrsive ad mpaign lnched 20 years ago.","url":","datePublished":"2016-06-22T11:00:00Z","dateModified":"2021-05-26T17:41:59Z","isAccsibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccsibleForFree":false,"cssSelector":".article-ntent-body"},"publisher":{"@id":"},"maEntyOfPage":{"@type":"WebPage","@id":"},"image":[{"@type":"ImageObject","width":{"@type":"QuantativeValue","unCo":"E37","value":720},"height":{"@type":"QuantativeValue","unCo":"E37","value":405},"url":"},{"@type":"ImageObject","width":{"@type":"QuantativeValue","unCo":"E37","value":1080},"height":{"@type":"QuantativeValue","unCo":"E37","value":1080},"url":"},{"@type":"ImageObject","width":{"@type":"QuantativeValue","unCo":"E37","value":1200},"height":{"@type":"QuantativeValue","unCo":"E37","value":900},"url":"},{"@type":"ImageObject","width":{"@type":"QuantativeValue","unCo":"E37","value":1600},"height":{"@type":"QuantativeValue","unCo":"E37","value":900},"url":"},{"@type":"ImageObject","width":{"@type":"QuantativeValue","unCo":"E37","value":960},"height":{"@type":"QuantativeValue","unCo":"E37","value":540},"url":"},{"@type":"ImageObject","width":{"@type":"QuantativeValue","unCo":"E37","value":540},"height":{"@type":"QuantativeValue","unCo":"E37","value":540},"url":"}],"thor":[{"@type":"Person","name":"Alex Mayyasi","sameAs":"},{"@type":"Person","name":"Priceonomics","sameAs":"}],"articleSectn":"Bs"}</script><lk rel="preload" as="image" href=" imageSrcSet=" 750w, 828w, 960w, 976w, 1952w" imageSiz="(m-width: 976px) 976px, 100vw"/><meta name="next-head-unt" ntent="61"/><lk rel="preload" href=" as="style"/><lk rel="stylheet" href=" data-n-g=""/><lk rel="preload" href=" as="style"/><lk rel="stylheet" href=" data-n-p=""/><lk rel="preload" href=" as="style"/><lk rel="stylheet" href=" data-n-p=""/><lk rel="preload" href=" as="style"/><lk rel="stylheet" href=" data-n-p=""/><lk rel="preload" href=" as="style"/><lk rel="stylheet" href=" data-n-p=""/><lk rel="preload" href=" as="style"/><lk rel="stylheet" href=" data-n-p=""/><lk rel="preload" href=" as="style"/><lk rel="stylheet" href="><lk rel="preload" href=" as="style"/><lk rel="stylheet" href="><noscript data-n-css=""></noscript><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/><lk rel="preload" href=" as="script"/></head><body><div id="__next"><div data-tegory="story page"><div></div><nav class="Nav_root___6bX9" aria-labelledby="se-navigatn" data-tegory="Se Nav" data-event-module="se nav" id="ma-navigatn"><div class="Nav_maNav__yofcm"><a href="#ma-ntent" class="Nav_skipLk__Evjjd">Skip to ntent</a><h2 id="se-navigatn" class="Nav_visuallyHi__AbSDF">Se Navigatn</h2><div class="Nav_flexContaer__Q3LKQ"><ul class="Nav_leftContaer__cPQgJ"><li class="Nav_navListItem__cEyWT Nav_visuallyHiOnMobile__hxCGG"><a href=" class="Nav_navLk__5SUAA"><svg xmlns=" viewBox="0 0 87.83 134" class="Nav_bigA__XvGGC"><tle>The Atlantic.

TOP