Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay.
Contents:
- BT FRAGRANC FOR GAY MEN?
- KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
- GAY COLOGNE · HOTELS
BT FRAGRANC FOR GAY MEN?
I was wonrg what some of you might suggt as the bt agranc for gay men? Several years ago, a pany lled "Qut Internatnal" released... * cologne for gay guys *
I thk 's surprisg bee 's an ad validatg the existence of gay men, om 1978.
Nevermd how stupid the ia that gay men need their own scent is. Bee they hope the gay men intify wh the prodt and buy if is advertised as a product for them. I agree wh Sadie - on one level, 's surprisg jt to see gay men as a targeted marketg group (although I don't know where the ad me om - 'd be more surprisg a mastream magaze than a specifilly gay-oriented one).
KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
* cologne for gay guys *
So I have to wonr if the advertisers thought gay men were more likely to buy logne than straight men, and that ma them a viable target group. It uld be a really subtle way of broadstg that you're gay to other gay people whout straight people necsarily noticg. I agree wh Sadie: I thk what's surprisng to someone 2010 (apart om the weirdns of a logne "exclively" for gay men) is the ia that such an ad, and ed product, was around 1978.
GAY COLOGNE · HOTELS
It was the year that Saturday Night Fever brought dis culture to the mastream, and dis had a strong gay affiliatn.
Okay, so a lot of the parents and grandparents who liked them may have been unaware they were gay, as were those of who were still junr high, but most everybody else got . I'm sure that if this ad appeared a magaze not specifilly aimed at a gay dience ed que a stir--but let's face , would do that now. I found a lol gay publitn the other day, and was leafg through and showg the ads to my partner.