Axe Body Spray's brilliant new marketg mpaign is enuragg men to "fd your magic" by celebratg what mak you uniquely you, and featur gay characters s new mercial.
Contents:
- VOGUE QUEENS, GAY MIC NERDS STAR IN NEW AXE BODY SPRAY COMMERCIAL"WE'RE OUT TO LIBERATE GUYS OM PRSURE AND BULLSH, AND EMPOWER THEM TO BE THE MOST ATTRACTIVE MEN THEY N BE — THEMSELV."{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}TVBY ADAM SALANDRAJANUARY 13, 2016/6:48 PMBY ADAM SALANDRAJANUARY 13, 2016 / 6:48 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"VOGUE QUEENS, GAY MIC NERDS STAR IN NEW AXE BODY SPRAY COMMERCIAL","DATEPUBLISHED":"2016-01-13T23:48:44.000+0000","DATEMODIFIED":"2016-01-13T23:48:44.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"ADAM SALANDRA","ARTICLESECTN":"TV"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CHANC ARE GOOD THAT WHEN YOU THK OF AXE BODY SPRAY, YOU THK OF A STRAIGHT ADOLCENT MALE PRACTILLY BATHG AN ATTEMPT TO PICK UP SOME {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}WELL, ALL THAT ULD CHANGE THANKS TO THE BRAND'S BRILLIANT NEW MARKETG MPAIGN THAT IS ENURAGG MEN TO "FD YOUR MAGIC" BY CELEBRATG WHAT MAK YOU UNIQUELY {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE AD FOC ON THE PREMISE THAT THERE ARE MANY DIFFERENT VARIATNS TO MASCULY, AND THAT TAPPG TO YOUR UNIQUENS N BE SEXIER THAN A {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AXE FULLY MTED TO THIS IA BY CLUDG QUEER CHARACTERS THE NEW AD, CLUDG A VOGUE-G DIVA HIGH HEELS AND AN DIE MIC NERD WHO TCH THE EYE OF ANOTHER GUY A RERD {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CAMPAIGN DIRECTORS SAID THE GOAL IS TO ENURAGE YOUNG MEN TO BE NFINT THEIR DIVIDUALY AND GET RID OF "OUTDATED VIEWS OF MASCULY."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"MASCULY TODAY IS GOG THROUGH SEISMIC CHANG," SAID SENR DIRECTOR MATTHEW MCCARTHY. "MORE THAN EVER, GUYS ARE REJECTG RIGID MALE STEREOTYP. WE’VE BEEN PART OF GUYS’ LIV FOR S, AND AXE CHAMPNS REAL GUYS AND THE UNIQUE TRAS THAT MAKE THEM ATTRACTIVE TO THE WORLD AROUND THEM."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CHECK OUT THE NEW AD {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}H/T: {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS
- NEW AXE MERCIAL APPEALS TO GAY DIENCE
- AXE BODY SPRAY PASSNATELY FENDS GAY RIGHTS
- BANNED: AXE GAY COMMERCIAL (WASH YOUR BALLS)
VOGUE QUEENS, GAY MIC NERDS STAR IN NEW AXE BODY SPRAY COMMERCIAL"WE'RE OUT TO LIBERATE GUYS OM PRSURE AND BULLSH, AND EMPOWER THEM TO BE THE MOST ATTRACTIVE MEN THEY N BE — THEMSELV."{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}TVBY ADAM SALANDRAJANUARY 13, 2016/6:48 PMBY ADAM SALANDRAJANUARY 13, 2016 / 6:48 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"VOGUE QUEENS, GAY MIC NERDS STAR IN NEW AXE BODY SPRAY COMMERCIAL","DATEPUBLISHED":"2016-01-13T23:48:44.000+0000","DATEMODIFIED":"2016-01-13T23:48:44.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"ADAM SALANDRA","ARTICLESECTN":"TV"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CHANC ARE GOOD THAT WHEN YOU THK OF AXE BODY SPRAY, YOU THK OF A STRAIGHT ADOLCENT MALE PRACTILLY BATHG AN ATTEMPT TO PICK UP SOME {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}WELL, ALL THAT ULD CHANGE THANKS TO THE BRAND'S BRILLIANT NEW MARKETG MPAIGN THAT IS ENURAGG MEN TO "FD YOUR MAGIC" BY CELEBRATG WHAT MAK YOU UNIQUELY {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE AD FOC ON THE PREMISE THAT THERE ARE MANY DIFFERENT VARIATNS TO MASCULY, AND THAT TAPPG TO YOUR UNIQUENS N BE SEXIER THAN A {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AXE FULLY MTED TO THIS IA BY CLUDG QUEER CHARACTERS THE NEW AD, CLUDG A VOGUE-G DIVA HIGH HEELS AND AN DIE MIC NERD WHO TCH THE EYE OF ANOTHER GUY A RERD {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CAMPAIGN DIRECTORS SAID THE GOAL IS TO ENURAGE YOUNG MEN TO BE NFINT THEIR DIVIDUALY AND GET RID OF "OUTDATED VIEWS OF MASCULY."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"MASCULY TODAY IS GOG THROUGH SEISMIC CHANG," SAID SENR DIRECTOR MATTHEW MCCARTHY. "MORE THAN EVER, GUYS ARE REJECTG RIGID MALE STEREOTYP. WE’VE BEEN PART OF GUYS’ LIV FOR S, AND AXE CHAMPNS REAL GUYS AND THE UNIQUE TRAS THAT MAKE THEM ATTRACTIVE TO THE WORLD AROUND THEM."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CHECK OUT THE NEW AD {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}H/T: {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS
* gay axe commercial *
Prev mercials have been cried by civil rights groups for promotg misogyny and homophobia. In 2015, the Atralian versn of Axe, which is lled Lynx, featured a gay kiss a mercial for men's hair products. "The brand replied: "Gay rights are human rights but go off jill.
Axe Body Spray ma a bold claratn on Twter: It supports gay rights and won’t be at the ntroversial Straight Pri Para set to be held Boston this Augt. Axe then rpond: “Gay rights are human rights but go off jill.
NEW AXE MERCIAL APPEALS TO GAY DIENCE
Axe Body Spray ma a bold claratn on Twter: It supports gay rights and won’t be at the ntroversial Straight Pri Para set to be held Boston this Augt. * gay axe commercial *
“We stand up for what we believe and that clus gay rights and rights for the LGBTQ+ muny — LOVE is LOVE. Many pani have e out support of gay rights recent years. Apple’s CEO Tim Cook says he is proud to be gay.
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AXE BODY SPRAY PASSNATELY FENDS GAY RIGHTS
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