Elizabeth A. Smh, Naphtali Offen, Ruth E. Malone, What Mak an ad a Cigarette ad? Commercial Tobac Imagery the Lbian, Gay, and Bisexual Prs, Journal of Epimlogy and Communy Health (1979-), Vol. 59, No. 12 (Dec., 2005), pp. 1086-1091
Contents:
- DID CDC SAY 'IT'S GAY TO SMOKE' THIS VIO?
- LBIAN, GAY, BISEXUAL, TRANSGENR, AND QUEER (LGBTQ+) PEOPLE
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- FACT CHECK: CDC DID NOT LNCH 'IT'S GAY TO SMOKE' AD CAMPAIGN -- IT'S A DE-OLD FAKE AD FROM A SATIRE NEWS SE
- NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
- WHAT MAK AN AD A CIGARETTE AD? COMMERCIAL TOBAC IMAGERY THE LBIAN, GAY, AND BISEXUAL PRS
- THE OUTG OF PHILIP MORRIS: ADVERTISG TOBAC TO GAY MEN
DID CDC SAY 'IT'S GAY TO SMOKE' THIS VIO?
The "'s gay to smoke" vio qutn, purportedly om the CDC, had been viewed more on TikTok a week than on YouTube 10 years. * gay cigarette commercial *
Ltle is known about cigarette brand preference (which enurag staed smokg behavr) among lbian, gay, and bisexual (LGB) smokers, who have higher cigarette smokg rat than heterosexual populatns. Interactns between LGB and female inti (vs gay or bisexual male) were posively associated wh Camel, Marlboro, and Newport e.
LBIAN, GAY, BISEXUAL, TRANSGENR, AND QUEER (LGBTQ+) PEOPLE
Smokg-related statistics, rmatn, and qutg rourc specific to the Lbian, Gay, Bisexual, and Transgenr (LGBT) muni. Part of the Tips om Former Smokers mpaign, which featur real people sufferg as a rult of smokg and exposure to sendhand smoke. * gay cigarette commercial *
Cigarette smokg is the leadg preventable e of ath the US, and studi show that lbian, gay, and bisexual (LGB) populatns have higher cigarette smokg rat than the general populatn (20%–27% vs 14%) (1, 2). First, we examed relatnships between sexual orientatn (heterosexual, gay, lbian, and bisexual) and cigarette brand preference a US-based, natnally reprentative sample. Bee rponse optns clud more than 50 brands, we foced our analysis on participants who smoked the cigarette brands ed most monly across the 3 sexual orientatn groups our sample (heterosexual, lbian/gay, bisexual).
In our analysis, we refer to mal who intified as nonheterosexual as gay or bisexual and femal who intified as nonheterosexual as lbian/gay or bisexual, bee, although “lbian” is one preferred inty termology among LGB women, LGBTQ+ (lbian, gay, bisexual, transgenr, queer, + [other sexual and genr mory inti]) advocy groups have signated “gay” as referrg to anyone of any genr who is sexually or romantilly attracted to people of the same genr (17). Most heterosexual and bisexual Newport smokers were Black/Ain Amerin or Whe, whereas most lbian/gay Newport smokers were Black/Ain Amerin (54. We found a signifint posive associatn between smokers intifyg as lbian/gay Native Hawaiian/Other Pacific Islanr (vs lbian/gay Whe smokers) for both Marlboro and Newport e (Marlboro, OR = 7.
US adult smokers who intified as lbian/gay or bisexual were more likely to smoke certa monly ed cigarette brands than heterosexuals (Camel, Marlboro, Newport, and Amerin Spir). Gay/lbian smokers had slightly higher odds of Marlboro e than heterosexual smokers, and we found a signifint teractn between bisexual inty and genr for Marlboro e, where bisexual female smokers were more likely to e Marlboro cigarett than bisexual male smokers.
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
Tobac pani are targetg the LGBT muny at gay pri ftivals and advertisg. " name="scriptn * gay cigarette commercial *
A history of overt targeted marketg of Marlboro cigarett to gay men (19) and implic targeted marketg to LGB women (20) suggts a need for further studi of genr-targeted Marlboro advertisements and other ntributors to Marlboro e among LGB smokers. We also found associatns between the teractn of both lbian/gay and bisexual Native Hawaiian/Other Pacific Islanr inty and Marlboro e, but the CIs of both fdgs were wi (possibly bee of small cell siz) and should be terpreted wh utn. This rult was not found for lbian/gay smokers, and rearch is need on factors fluencg Newport brand preference across LGB subgroups.
Genr also played a part Newport e by sexual orientatn, and female lbian/gay and female bisexual smokers were more likely to e Newport than male gay or bisexual smokers.
We also found a signifint posive associatn between the teractn of lbian/gay inty and Hispanic/Lato ethnicy and Newport cigarette e.
FACT CHECK: CDC DID NOT LNCH 'IT'S GAY TO SMOKE' AD CAMPAIGN -- IT'S A DE-OLD FAKE AD FROM A SATIRE NEWS SE
A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. * gay cigarette commercial *
Fally, we found a signifint posive associatn between lbian/gay inty and Native Hawaiian/Other Pacific Islanr race or ethnicy and Newport e, which may be related to the aforementned targeted marketg efforts. Furthermore, our study monstrat the importance of studyg LGB populatn subgroups, bee we found differenc not only brand e between LGB and heterosexual smokers, but also between lbian/gay and bisexual smokers. An analysis of tobac dtry marketg to lbian, gay, bisexual, and transgenr (LGBT) populatns: strategi for mastream tobac ntrol and preventn.
Lbian, gay, bisexual, and transgenr (LGBT) view differently than non-LGBT: exposure to tobac-related upong, e-cigarette advertisements, and anti-tobac msag on social and tradnal media. “If you know you exist, ’s jt marketg poison”: meangs of tobac dtry targetg the lbian, gay, bisexual, and transgenr muny.
Asssg the potential impact of cigarette packs signed for lbian, gay, bisexual, and transgenr adults: a randomized experiment to rm U.
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
Last month, a nservative ngrsnal staffer asserted that all porn is gay, and now The Onn seems to be rpondg to his outrageo claim wh a joke that may leave some people feelg burned. Acrdg to the satiril news source, "It's gay to smoke.""We're sayg, if you choose to smoke, p... * gay cigarette commercial *
Comparg the effects of anic, natural, and no addiv labels on tobac packagg between Lbian, Gay, Bisexual (LGB) and heterosexual smokers.
Use of any mercial tobac* product was also higher among lbian, gay, or bisexual adults, pared to heterosexual/straight adults (25. Among middle school stunts, any current tobac product e was 3 tim higher for gay, lbian, or bisexual youth than heterosexual.
About 1 5 lbian, gay, or bisexual middle and high school stunts currently ed electronic cigarett 2020 pared to about 1 8 heterosexual stunts.
WHAT MAK AN AD A CIGARETTE AD? COMMERCIAL TOBAC IMAGERY THE LBIAN, GAY, AND BISEXUAL PRS
Learn more about the harmful effects of smokg, smokels tobac, and sendhand smoke as they relate to gay and bisexual men. * gay cigarette commercial *
Lbian, gay, and bisexual adults have more risk factors for rdvascular (heart and blood vsel) disease – like high blood prsure – than straight adults. Gay, bisexual, and other men who have sex wh men (MSM) are the populatn group most affected by HIV the US, wh MSM acuntg for 69% of all new HIV diagnos.
† The term “LGBTQ+” is ed on this page to refer to people who are lbian, gay, bisexual, or transgenr, wh the pl sign ditg cln of people who are queer, qutng, tersex, asexual, or who hold other genr/sex/romantic inti not specifilly intified. When sgle terms like “gay” or “lbian, ” or acronyms like “LGB” are ed on this page, this rrponds wh how terms are ed the ced studi.
THE OUTG OF PHILIP MORRIS: ADVERTISG TOBAC TO GAY MEN
An analysis of tobac dtry marketg to lbian, gay, bisexual and transgenr (LGBT) populatns: strategi for mastream tobac ntrol and preventn. Smokg Csatn Awarens and Utilizatn Among Lbian, Gay, Bisexual, and Transgenr Adults: An Analysis of the 2009-2010 Natnal Adult Tobac Survey.