/PRNewswire/ -- Mount Gay, the world's olst nng m distillery tablished 1703, unveils a new chapter for the brand 2020. Harnsg over 300...
Contents:
- MOUNT GAY® RUM MEN'S MOISTURE WICKG POLO (CTOMIZABLE)
- MOUNT GAY T-SHIRTS
- MOUNT GAY RUM T-SHIRTS
- MOUNT GAY RUM
- MOUNT GAY RUM
- RUM REVIEW: MOUNT GAY XO
- MOUNT GAY RUM®
- MOUNT GAY RUM HAT
- MOUNT GAY® RUM FLEECE FULL-ZIP HOODIE
- MOUNT GAY® RUM MEN'S 1/4 ZIP WICKG SAILG SHIRT (CTOMIZABLE)
- MOUNT GAY UNVEILS A NEW CHAPTER FOR THE BRAND IN 2020
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The birthplace of Mount Gay. Mount Gay® Rum Men's 1/4 Zip Wickg Sailg Shirt (Ctomizable). LUCY, Barbados, March 11, 2020 /PRNewswire/ -- Mount Gay, the world's olst nng m distillery tablished 1703, unveils a new chapter for the brand 2020.
Harnsg over 300 years of experience, Mount Gay will ret the brand to pay homage to s rich herage of passg down craft and expertise Barbados, the birthplace of m. In dog so, Mount Gay will embrace more transparency, providg an -pth look to the brand and s m, and will look to the future ensurg ntued novatn and growth honorg the genue m tradn of Barbados. Wh the troductn of Master Blenr Tdiann Branker April 2019, the distillery's and Barbados' first female master blenr, Mount Gay began a new chapter for the distillery's rich history.
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In her new role, Branker revised Mount Gay's re blends whilst simultaneoly nsirg the discerng palate of the high-end brown spir enthiasts and appreciatg Mount Gay's steadfast brand loyalty.
As a rult, Branker has created a new blend for Mount Gay Black Barrel and an enhanced blend for Mount Gay XO, both of which she is thrilled to but to global markets this year.
Mount Gay Black Barrel benefs om an olr selectn of ms beg ed for the blend, movg to a blend of three to seven-year-old ms as opposed to the prev two to seven years, wh a higher ntent of double distilled pot still ms. In addn to the work that she has done on Black Barrel, Branker revised Mount Gay XO where she enriched the blend. Each change has been a nsc cisn to appreciate the te value of Mount Gay and honor s signifince on the spectm of high-end m.
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Unrpng the packagg and liquid chang is a rehed creative platform that promis to honor the genue m tradn and foc on what mak Mount Gay More than a m through tn, exploratn and disvery. Each touch pot of the platform pays homage to Mount Gay's Barbadian herage, the people who craft the m and s unrivalled terroir refully harnsed sce 1703.
"It is an honor to be at the foreont of the excg chang that Mount Gay will see 2020, and I'm proud not only to be the first female master blenr Barbados but to be part of the team that will take Mount Gay om strength to strength, " said Tdiann Branker, Mount Gay Master Blenr. "I am wholeheartedly mted to embracg the expertise that we have hered for over 300 years and am passnate about lookg ahead as we be both science and craft to explore what mak Mount Gay more than a m. " "This is an important step change for Mount Gay, one that will see explore and showse our roots whilst embracg what is tly important to – our people, our land and our herage, " said Raphaël Grisoni, Mount Gay Managg Director.
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"We are nfint that the chang we make now will cement Mount Gay's posn as a leadg high-end m brand for many years to e. " From April 2020, Mount Gay's new Black Barrel blend and s enriched XO blend will be on shelf throughout all markets and global travel retail.
For more rmatn, vis or follow @MountGayRum on Facebook and @MountGayRumUS on Instagram. About Mount Gay: A legal ed dated om Febary 20, 1703 nfirms the existence of a "pot still hoe" on Mount Gay's sugar ne Estate Barbados, tablishg Mount Gay as the world's olst m producer.
Our distillery name honors the pneerg Sir John Gay who perfected the distctive Mount Gay style. Still today, only the ft sugar ne molass and pure water filtered through the ral heart of the island are selected to create Mount Gay ms. Perpetuatg a long-standg Barbadian tradn for more than 315 years, Mount Gay ms are handcrafted om a blend of sgle lumn and double pper pot distillat and matured toasted oak barrels, liverg aromatic, flavorful taste, body and refed character.
MOUNT GAY® RUM MEN'S 1/4 ZIP WICKG SAILG SHIRT (CTOMIZABLE)
The Mount Gay portfol clus 1703 Master Select, XO, Black Barrel, and Eclipse. Mount Gay is owned by Rémy Cotre SA. © Mount Gay Distilleri Ltd.
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