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TARGET’S GAY GREETG CARDS

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The rds h shelv mid-June, a month after the retailer began sellg T-shirts wh gay pri them, and two years after Target drew a backlash for a $150, 000 donatn ma to a group backg Tom Emmer, the Republin gubernatorial ndidate who opposed gay marriage.

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Target offers a range of greetg rds that appeal to a variety of dienc, cludg the lbian, gay, bisexual and transgenr (LGBT) muny, spokwoman Molly Snyr said. More bs are urtg the gay muny, even at the risk of alienatg some ctomers. Mnotans for Marriage, a group opposg same-sex marriage, nounced Target for s gay pri support.

Historilly, pani have worried that marketg openly to gay people would drive away other ctomers, said Weck Communitns CEO Bob Weck, who studi the gay muny. "The rewards of marketg to gay hoeholds are greater than the perceived risks. That's bee the donatn ntrasted wh the gay-iendly reputatn the pany held for so long, said Akshay Rao, a marketg profsor at the Universy of Mnota.

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"All the actns Target has taken sce the MN Forward kerfuffle have been iendly to the gay muny, " Rao said, "and this is one more those long le of steps. Surveys shows that the groups most veted by many retailers -- particularly the young and the ted -- tend to be acceptg of gay people, Rao said, makg some pani ls averse to marketg to gay nsumers.

In May, Target began featurg T-shirts wh gay pri them on s webse, and donated proceeds om sal to the Fay Equaly Council, which supports LGBT fai. Photo by Thk StockTarget may have rattled LGBT nsumers when was revealed that the cha’s management donated money to a PAC that supported anti-gay ndidat a few years ago, but the popular retailer has also been terg to LGBT shoppers a big way (remember those t-shirts? Most recently, Target troduced a le of gay greetg the middle of June, the rds have been htg the racks unr the headgs “For two special women” and “For two special men.

” Created by Carlton Cards, a divisn of Amerin Greetgs, the rds n be ed for everythg om anniversari to big gay weddgs. The retailer is also a major sponsor of the Pri ftivi s home base of Mneapolis, and regularly sr high on HRC’s Corporate Equaly out gay-themed rds n mean big bs.

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When Target released s le of pro-gay te earlier this summer to raise money for groups workg to feat the marriage ban, opponents warned they would boytt the hey, worked for J. Ready to Plot the Gay Agenda Card.

Big Gay Cake Wh Candl Birthday Card. Hallmark has gay and lbian weddg rds, cludg weddg shower rds, rds wh two grooms, and rds for two bris. Wh same-sex Valente's Day rds, to Father's Day rds om one dad to the other, to gay Christmas rds, we thk you'll be able to fd the perfect rd for your relatnship.

Surveys also show that ted lennials — a group all pani try hard to lure to stor — rpond posively (aka wh $$$) to pani that market to gay nsumers and therefore seem acceptg and has also been tryg veeery hard to make everyone fet about that $150, 000 donatn ma 2010 to a group backg Tom Emmer, a Republin gubernatorial ndidate who opposed gay marriage. At the time, Target said donated to the group bee of s tax and jobs platform, but the pany has been tryg to make up for the gaffe ever sce; for example, lnched a le of T-shirts wh gay pri them last month and donated all of the proceeds om sal to an LGBTQ group.

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